From Toulmin to Outline : From Toulmin to Outline How to Generate Your Evaluative Paper


Slide2: Intro Exegesis Criterion-Defense A Criterion-Match A Criterion-Defense B Criterion-Match B Criterion Defense C Criterion-Match C Rebuttal Conclusion X term Y Term Claim Reasons 1, 2, 3 Enthymeme Grounds 1 Grounds 2 Grounds 3 Warrants 1, 2, 3 Backings 1 Backings 2 Backings 3 Objections Proposal Paper Outline


Slide3: X Term: Central Market Y Term: best source for scented candles in Austin Claim: Central Market is the best source for scented candles in Austin Reasons: 1) Diversity of brands 2) All highly-scented 3) Unusual yet refined fragrances Enthymeme: Central Market is the best source for scented candles in Austin because it sells several different brands, all of their products are highly scented, and their candles come in unusual but tasteful fragrances. Grounds: 1) Their brands include Illume, Brand B, Brand C, and Brand D. Not only do they have many brands, but each has a different emphasis: some are more botanical in orientation, while others are more perfumy. 2) Unlike inferior candles, Central Market candles have fragrances that are long-lasting, don’t change their character over time, and fill the room. Data shows that a 2 x 3” pillar from CM releases 3300 ppm scent particles when burned; a 2 x 3” pillar from Randall’s on the other hand, only releases 1200 ppm. 3) CM candles come in a range of unusual frangrances, like Havana, which contains tobacco, or Cucumber, or Jade. Though unusual, the flavors are usually fresh, never cloying or over-sweet. And they never smell like air freshener from a public restroom. Warrants: A good source for scented candles (in Austin) should offer a diversity of brands. A good source for scented candles should offer highly scented candles. A good source for scented candles should sell unusual yet tasteful fragrances. Backings: 1A) A diversity of brands is an essential quality for a good source for scented candles because different brands have different specialties—to give customers a variety of products, it is necessary to have multiple brands. B) Moreover, prices vary among brands, so for customers to be able to find candles that suit their budgets, it is helpful to carry multiple brands. C) Finally, it is a standard quality among other high-quality candle vendors here in Austin, such as Whole Foods and Gardens, to sell many different brands. 2A) Having highly scented candles is an essential criterion for a good source for scented candles, because only those with strong perfumes offer customers genuine satisfaction. When candles have a weak fragrance, customers don’t notice or enjoy them. B) When a candle’s fragrance fades over time, customers feel they’ve received a poor return on their investment. C) And for those customers who buy the candles specifically to mask odors, only a strong candle will fulfill their need. 3A)Having unusual yet tasteful fragrances is an essential criterion for a good source for scented candles because the same tired old range of vanilla, cinnamon, and strawberry gets boring. Customers don’t enjoy too much of the same thing. B) At the same time, some really cheap candles smell like cleaning fluid, which is not a pleasant connotation for the customer. C) Nonetheless, while unusual frangrances are important, tastefulness matters, too, since the point of a scented candle is to give the customer aesthetic pleasure. Objections: CM’s candles can be awfully expensive Some of the trendier mass retailers, like Target and HEB do offer a wide selection of candles that vary in quality and potency. CM candles are not necessarily organic, unlike those from Whole Foods, which may be a turn-off for some customers. Intro Exegesis Criterion-Defense A A) A diversity of brands is an essential quality for a good source for scented candles because different brands have different specialties—to give customers a variety of products, it is necessary to have multiple brands. B) Moreover, prices vary among brands, so for customers to be able to find candles that suit their budgets, it is helpful to carry multiple brands. C) Finally, it is a standard quality among other high-quality candle vendors here in Austin, such as Whole Foods and Gardens, to sell many different brands. Criterion-Match A Their brands include Illume, Brand B, Brand C, and Brand D. Not only do they have many brands, but each has a different emphasis: some are more botanical in orientation, while others are more perfumy. Criterion-Defense B A) Having highly scented candles is an essential criterion for a good source for scented candles, because only those with strong perfumes offer customers genuine satisfaction. When candles have a weak fragrance, customers don’t notice or enjoy them. B) When a candle’s fragrance fades over time, customers feel they’ve received a poor return on their investment. C) And for those customers who buy the candles specifically to mask odors, only a strong candle will fulfill their need. Criterion-Match B Unlike inferior candles, Central Market candles have fragrances that are long-lasting, don’t change their character over time, and fill the room. Data shows that a 2 x 3” pillar from CM releases 3300 ppm scent particles when burned; a 2 x 3” pillar from Randall’s on the other hand, only releases 1200 ppm. Criterion-Defense C Having unusual yet tasteful fragrances is an essential criterion for a good source for scented candles because the same tired old range of vanilla, cinnamon, and strawberry gets boring. Customers don’t enjoy too much of the same thing. At the same time, some really cheap candles smell like cleaning fluid, which is not a pleasant connotation for the customer. Nonetheless, while unusual frangrances are important, tastefulness matters, too, since the point of a scented candle is to give the customer aesthetic pleasure. Criterion-Match C CM candles come in a range of unusual frangrances, like Havana, which contains tobacco, or Cucumber, or Jade. Though unusual, the flavors are usually fresh, never cloying or over-sweet. And they never smell like air freshener from a public restroom. Rebuttal Objection: CM’s candles can be awfully expensive Response: But since they smell better and last longer, they are a better value Objection: Some of the trendier mass retailers, like Target and HEB do offer a wide selection of candles that vary in quality and potency. Response: True, but they are less reliable—only some of their candles are good Objection: CM candles are not necessarily organic, unlike those from Whole Foods, which may be a turn-off for some customers. Response: True; for those customers who require organic products only, WF would be a better source; for other customers, however, CM has a wider selection. Conclusion Proposal Paper Outline