Slide1: The Torrey Pines Kiwanis Club welcomes you to the 20th annual La Jolla Festival of the Arts! Our mission is to provide the highest quality arts and entertainment experience for our patrons, guests and participants in support of recreational and educational programs for San Diegans with disabilities. We would like to offer your company the opportunity to become a part of this outstanding celebration of art, food and entertainment that contributes to making San Diego America’s Finest City. Your company will receive unparalleled benefits and exposure while helping the La Jolla Festival of the Arts Foundation raise funds for disabled San Diegans.


The Festival at a Glance: The Festival at a Glance The Event : The La Jolla Festival of the Arts will feature 190 award-winning artists, cuisine from some of San Diego’s favorite restaurants and live entertainment throughout the weekend. The Festival is scheduled to take place Saturday and Sunday, June 24th and 25th, from 9 a.m. to 5 p.m. at the University of California San Diego’s East campus facility, located at the corner of Genesee Avenue and Regents Road. Admission is $10 for adults and free for children under 10, with proceeds benefiting adaptive programs for people with disabilities in San Diego County. No pets allowed except certified assistance dogs. Demographics: 12,000 adults and children attend the event; 64% have incomes over $75k; 59% attend with spouse/companion; 95% are over age 31 with 59% over age 46; and 82% of attendees make a purchase. Information: Contact Joe Wagner or Heather Cook at SpearHall Advertising & PR, (858) 586-1202, or visit our website at www.lajollaartfestival.org..


Something Fun for Everyone: Something Fun for Everyone Art: Artists from the San Diego area, California & throughout the nation will display a wide variety of award winning artwork. Annually, over 400 artists apply to obtain the 190 spots available at the Festival. Entertainment: A variety of excellent musicians perform throughout the weekend, including local and national artists. Taylor Guitars sponsors artists scheduled on the main stage, and you will also enjoy musical entertainment as you stroll through the Festival. Food Court: A variety of foods from some of San Diego’s favorite restaurateurs will be available. Enjoy your favorite cuisine as you listen to entertainment in the main stage area.. Children’s Area: Hands-on arts and crafts activities will be available for children, as well as an inflatable jump and other entertainment. The Festival Store: Visit the Festival Store to purchase this year’s poster, T-shirt, tote bag and other souvenirs. Also view our special display celebrating 20 years of Festival posters!


Festival Sponsors : Festival Sponsors Sponsors may take advantage of the following promotional options: Product/Service Introduction: On-site introduction, demonstration and usage of sponsor products or services are available. Products/Services: On-site sales opportunities and distribution of product/service information will be provided to a select number of participating companies. Merchandising and Product Licensing: Various products and “Official Licensee” product tie-ins are available. On-going or Past Sponsors: America West Airlines Costco Wholesale Flowers & Suder Marriott’s Shadow Ridge Open Air MRI & CP Centers San Diego County Chrysler Jeep Dealers San Diego Gas & Electric San Diego Firefighters San Diego Volvo Sea World Adventure Park Taylor Guitars Time Warner Cable U.S. Bank USE Credit Union Volvo Cars of North America Washington Mutual Westfield Shoppingtown, UTC


Getting the Word Out: Getting the Word Out The La Jolla Festival of the Arts employs a comprehensive marketing & communications program: Paid Advertising -- Through media outlets including the San Diego Union-Tribune, The Reader, La Jolla Light and select radio and television partners. Publicity -- Includes regional and local publicity in the weeks up to the Festival. Spear/Hall Advertising & Public Relations coordinates a comprehensive promotional plan including print, radio and video news releases designed for San Diego media exposure. Mailers & Statement Stuffers -- Each year, 67,000 promotional flyers are printed and distributed through: San Diego Volvo, Time Warner Cable TV, Henry’s Marketplace, Longs Drug Stores, San Diego Volvo, the San Diego Blood Bank and our beneficiaries. Non-Profit Communications – Featuring event and partner promotion through Kiwanis and non-profit partner publications. Cooperative Advertising - Promotional banners on pedestrian over-passes above La Jolla Village Drive and Genesee Avenue, projecting weekly exposure visibility to 250,000 cars and 500,000 people. Cooperative Marketing -- Promoting attendance through visitor, convention & travel associations & informational materials. On-Site Program -- 5,000 four-color programs distributed at the Festival inside the full run of Coastal Newspaper Group, including La Jolla Light, Del Mar Times, Solana Beach Sun, Carmel Valley Leader and Rancho Santa Fe Record. Inserted Program -- Insertion of more than 48,000 Festival programs inside the full run of Coastal Newspaper Group, including La Jolla Light, Del Mar Times, Solana Beach Sun, Carmel Valley leader and Rancho Santa Fe Record. Television & Radio Promotion -- Video PSA’s distributed to all local television & cable stations. Radio PSA’s sent to all San Diego radio stations, several conduct on-air ticket giveaways s well. Web Site -- Provides event information and updates, sponsor recognition and links, artist information, La Jolla Festival of the Arts Foundation program updates & more. The Festival is also listed on every San Diego calendar-listing site.


Media Valuation (2005): Media Valuation (2005) PRINT Reach/ Impressions Value Newspaper San Diego Union-Tribune Night Day Section 975,000 $25,000 Special Sections 975,000 $4,000 The San Diego Reader Ad Placement 150,000 $1,000 Magazine San Diego Home/Garden Lifestyles Magazine Full Page, May issue 196,000 $4,000 24 Pages, June issue. 196,000 $53,200 Tip-In-Card for Title Sponsor 48,000 $4,000 Total Print: 2,540,000 $91,200 BROADCAST Reach/ Impressions Value Television KUSI TV (households) 360,000 $16,000 Time Warner Cable 1,340,000 $107,900 Total Broadcast: 1,700,000 $123,900


Media Valuation: Media Valuation OTHER PROMOTION Reach/Impressions Value Area Signs Banners - La Jolla Village Dr. and Genesee Bridges (2 ea.) 500,000 $5,000 Direct Mail Cooperative with Non-Profits Through Newsletter, Website and Community Service 40,000 $4,000 Festival Program (La Jolla Light) Recognition in Festival Program Provided Free to Visitors 12,000 $12,000 Tip-In-Card or Business Reply Card for Platinum Sponsor 12,000 $1,000 Recognition on Festival T-Shirt Name and/or Logo Placement 600 $3,000 Total Other Promotion 564,600 $25,000 Reach/Impressions Value Total Marketing & Advertising Value: 7,869,200 $313,200 Public Relations: Additional publicity: 77,000 statement stuffers and possible mention in 39,000 beneficiary newsletters.


Festival Beneficiaries: Festival Beneficiaries 2,500 San Diegans directly benefit annually from the following programs: Challenged America Durango Snow Ski Scholarship Program Family Karate Helen Woodward Animal Center Therapeutic Riding Program Home of Guiding Hands Junior Wheelchair Sports Camp La Jolla YMCA Lawrence Family Jewish Community Center Inclusion Program Mission Bay Aquatic Center San Diego Fire Fighters Relief Association U.S. Open Wheelchair Tennis Tournament Veteran’s Home of Chula Vista Wheelchair Tennis - Barnes Center


Festival Beneficiaries: Festival Beneficiaries Cal-Diego Paralyzed Veterans Canine Companions for Independence The Challenge Center Day on the Bay, Power Soccer, Rehabilitation Yoga, Quad Rugby – Sharp Hospital Rehab Hage Elementary School Julian Youth Academy - Teen Rescue Kids on the Block KPBS Reading Service La Jolla Firehouse YMCA Paws’itive Teams Spina Bifida Association San Diego Park & Recreation Disabled Services Team Thor US Adaptive Paragliding


Sponsorship Levels: Sponsorship Levels Platinum Level - $25,000 Named in the title on all materials Two page 4-color program ad spread and sponsor listing Named in all print, radio and TV advertising Mentioned in all press releases and promotion Web site listing and link Booth & product display Two (2) large banner displays Public address announcements at Festival 200 event passes Four (4) framed, artist-autographed Art Festival posters Silver Level - $5,000 Half-page, 4-color program ad and sponsor listing Named in all print, radio and TV advertising Mentioned in all press releases and promotion Web site listing and link Booth and product display One (1) banner display Public address announcements at Festival 40 event passes One (1) framed, artist-autographed Art Festival poster Gold Level - $10,000 Full page, 4-color program ad and sponsor listing Named in all print, radio and TV advertising Mentioned in all press releases and promotion Web site listing and link Booth and product display One(1) large banner display Public address announcements at Festival 80 event passes Two (2) framed, artist-autographed Art Festival posters Bronze Level - $2,500 Quarter-page, 4-color program ad and sponsor listing Mentioned in all press releases and promotion Web site listing Booth and product display Public address announcements at Festival 20 event passes


Site Sponsorship Options: Site Sponsorship Options Main Entertainment Stage Featuring well-known local acts throughout the weekend. Food Court A wide variety of treats and entrees to satisfy any palate. Includes seating for 500 attendees adjacent to the Main Entertainment stage. Children’s Area A fun and lively area with non-stop games, hands-on activities, inflatable jumps, balloons and more. For more information, please call Joe Wagner at (858) 586-1202. Site Sponsorships - $2,000 each Web site listing Booth and product display Banner Display 10 event passes (Sponsorship includes 10’ x 10’ covered booth with 8’ table and 2 chairs.) On-site sponsorships are available for the following areas at the event:


Sponsoring Arts Organizations: Sponsoring Arts Organizations To encourage and promote culture and the arts in San Diego, the La Jolla Festival of the Arts is pleased to offer qualifying local arts organizations the opportunity to build awareness with our audience of 12,000 San Diegans. Booth rental costs will be $150 for the weekend. To see if your group qualifies, please call Heather Cook, Event Coordinator, at (858) 586-1202.


La Jolla Festival of the ArtsExecutive Committee: La Jolla Festival of the Arts Executive Committee Peter Ballantyne, TPK President Ted Peña, Festival Chairman Ross Ehrhardt, Artist Management Shelly Hall, Marketing & Fundraising Don Ludwig, Guest Arrival Robert Metz, Site Management Larry Burdt, Finance & Administration Al Kovach, Information Booth Pat Rippetoe, Entertainment Jim Spievak, Security Mike Huffman, Manpower Staffing Ronn Rohe, Product & Merchandise Diana French, Front Gate Steve & Charlotte Goldstien, Food Vendors Chris Farquar, Beneficiary Coordination Palmer Hughes, Parking Nicole Wright, Pre-Festival Reception