Top 10 Web Design Mistakes

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Presentation Description

Law firms need websites. But not just any old, poorly-designed website will work. Learn more about the top 10 web design mistakes to avoid and have a profit-pulling law firm website.

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Presentation Transcript

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Top 10 Law Firm Web Design Mistakes And How to Avoid Making Them

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HIRING A WEB DESIGNER 1

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Often , “web designers” are very skilled at creating a colorful, eye-catching website

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isn’t looking for aesthetics however

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The designer you hire for your firm website needs to understand what Google is looking for –

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Therefore , the designer you hire for your firm website needs to understand what Google content , activity, and trust factors The designer you hire for your firm website needs to understand what Google is looking for –

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NOT IMPLEMENTING SEO BASICS 2

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You don’t have to be a technical expert to understand SEO basics

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Google looks for keywords

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Keywords need to be in the title of every page and embedded within content

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Google also looks for backlinks GOOGLE ALSO LOOKS FOR

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Internal backlinks send a reader from a page on your site to another page on your site

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External backlinks send someone from a third party website to your website

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NOT USING CONTENT MANAGEMENT SYSTEM (CMS) 3

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The best website design won’t perform well if you cannot access, manage, and contribute to the site

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A CMS such as WordPress , Drupal , or Joomla allows you to do just that

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Wordpress can be used by someone with little, or no, technical knowledge

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FAILING TO ADD NEW CONTENT 4

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Google looks for new content

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WITHOUT NEW CONTENT your website is essentially just a digital brochure

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A law firm should blog at least once a week

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Outsourcing is an option if you don’t have the time to create the blogs

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Research indicates that four outsourced blogs per month perform better than one attorney-written blog as a general rule because it shows new content

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OMITTING LOCAL ADDRESS INFORMATION 5

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Mobile searching is increasing 400 percent a year

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Directories like Google places compare information found on your website with other online listings to try and determine if you really exist

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Builds trust and confidence

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Include contact information in the header or footer of each page

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FORGETTING A STRONG CALL TO ACTION 6

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A strong call to action tells a visitor to your website what to do next

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Tell visitors how to reach you by including telephone number and contact link

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Traffic magnets such as an ebook , video, or tip sheet can also require visitor to input name, telephone number or email address to download

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FAILING TO ENGAGE CLIENTS 7

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The average attention span of someone surfing the internet is 15 seconds

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A video grabs a visitor’s attention

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A video also personalizes the contact AND BUILDS TRUST

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NOT TRACKING RESULTS 8

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At any given time you should know how many visitors your law firm’s site has had in the last month, how long they are staying on the site, which pages are performing well, and how many visits result in actual contact with your firm

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MISSING “TRUST” AND SOCIAL ICONS 9

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In the digital age, reviews and peer validation carry a considerable amount of weight

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USING VANITY DOMAINS 10

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A vanity domain is a domain that includes your name such as JoeSmithLaw.com

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Both people and Google prefer keyword-rich domain names, such as “IndianapolisEstatePlanning.com ”

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Be sure to use .com or .net

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FINAL THOUGHTS

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If you don’t handle this in-house, consider the following when hiring an online marketing firm

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www.BestLegalPractices.com

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