fieldstudyfall2006

Baker Library Field Study Research: 

Baker Library Field Study Research Fall, 2006 Baker Library Services Contact: refquest@hbs.edu

Reason for today’s workshop: : 

Reason for today’s workshop: Provide a strategy in planning your research. Help you think about the questions to ask in probing your topic and what resources Baker has to answer those questions. Highlight extensive resources available to you.

Research strategy:: 

Research strategy: The Basics: Company information Industry information Market research data You can get basic guidance for this in: Databases by Content http://www.library.hbs.edu/databases/by_content_type/ Industry Research Guide http://www.library.hbs.edu/guides/industry_research/

Research strategy beyond the “basics”: : 

Research strategy beyond the “basics”: Explore a new business opportunity or idea: Search in article databases (Factiva and ABI) Try the Baker Online Catalog (for books!) Find statistics and demographic data: Use the Baker Research Guides - http://www.library.hbs.edu/guides/ i.e. Statistics Guide or Demographics and Consumer Behavior Guide Find a network of contacts in a company or industry: HBS Alumni Navigator at my.hbs Executive listings in company information databases – i.e. Capital IQ, Orbis, ZoomInfo Trade Associations, Conferences and Trade shows – i.e. Trade Show News Network Industry trade magazines and directories – listed in Baker Research Guides

Some Sources for packaged Market Research reports on various Industries: 

Some Sources for packaged Market Research reports on various Industries - Global Market Information Database [Euromonitor] - Onesource – once in, click on “Industry” - Forrester Research Frost and Sullivan Online Mintel - Jupiter Communications - Datamonitor [in Orbis ] ISI Emerging Markets – once in, click on “Industry” tab Where are they all listed? In Baker Databases A-Z List -http://www.library.hbs.edu/databases/completelist.html

ISI Emerging Markets – see Industry Tab: 

ISI Emerging Markets – see Industry Tab Report found: “China: Outlook of Video Services in Broadband Era”

In Addition…: 

In Addition… You’ll need to locate financial data You might also need legal information

Financial Analytical Resources: 

Financial Analytical Resources Baker provides access to a number of the major resources commonly used today for financial analysis Capital IQ - http://www.library.hbs.edu/go/capitaliq.html - public and private company data, investment firms, capital transactions. The Deal.com - http://www.library.hbs.edu/go/thedeal.html Data coverage and analysis on M&A, private equity, IPOs and bankruptcies. Bloomberg Professional - http://www.library.hbs.edu/go/bloombergprofessional.html Vast array of equity, debt, fund and other market data; analytical features. Baker Financial Markets Research Guide - http://www.library.hbs.edu/guides/financial_markets/data.html - List of all the resources available at Baker for financial analysis research.

Some Sources for Legal Information: 

Some Sources for Legal Information Law360 Series - News stories and information on litigation, law and policy by various subject categories: Bankruptcy Law360 - http://www.library.hbs.edu/go/banklaw.html Competition Law360 - http://www.library.hbs.edu/go/complaw.html Health Law360 - http://www.library.hbs.edu/go/healthlaw.html IP Law360 - http://www.library.hbs.edu/go/iplaw.html Securities Law360 - http://www.library.hbs.edu/go/securelaw.html LexisNexis Legal Research - http://www.library.hbs.edu/go/lexisnexis.html - Once in, click “Legal Research” in the left navigation bar. Start-up & emerging companies : planning, financing, and operating the successful business / Richard D. Harroch, Ref. KF1414 .S73 1998 - Legal information and forms for start-ups. [Book and Cd-Rom] Harvard Law Library Research Resources - http://www.law.harvard.edu/library/services/research/

Sample Field Study Search: : 

Sample Field Study Search: “Analysis of Business Opportunities in the Video Game Market”

Important questions to ask when exploring this topic: : 

Important questions to ask when exploring this topic: What are some of the major companies in this market? In the U.S.? Globally? What general industry sector and sectors encompass this market? Who are the target customers in this market? What are their needs and expectations? What products and services do they buy today to meet those needs and what price are they willing to pay? What is the size of the market today? How will it change in the future? What are the key channels to market and how do you expect these channels to change in the future?

Where should you look first? : 

Databases by Content http://www.library.hbs.edu/databases/by_content_type/ Industry Research Guide http://www.library.hbs.edu/guides/industry_research/ Where should you look first?

Sample Resources from the Industry Research Guide for industry overviews: : 

Sample Resources from the Industry Research Guide for industry overviews: S&P Industry Surveys - these reports tell you how the industry is organized and how to analyze it - “Broadcasting and Cable” industry report retrieved in search Investext - provides reports from investment banks and investment research firms on a company or industry [Ignore pricing, no charge for reports!] - “Video Games – Industry Initiation, SG Cowen” This 80 page report retrieved in search: - Title search: video game* - Report Type: Industry reports only

Additional questions for this topic:: 

Additional questions for this topic: How much do consumers spend on video games in the U.S.? What is the size of the video game market and how has it changed? What are some of the leading video games? What are the key issues to consider in approaching this type of business? Where is the US video game market going? What are some recent trends in terms of portable games on cell phones? How do I find a contact at Sony?

Where would you look?: 

Where would you look?

Resources used: : 

Resources used: 1. How much do consumers spend on video games in the U.S.? What is the size of the video game market and how has it changed? 2. What are some of the leading video games? 3. What are the key issues to consider in approaching this type of business? d. “Media Usage and Consumer Spending 2000-2008” (from 2006 Statistical Abstract found in Baker Statistics Guide) e. “United States top nine video games…”(from Tablebase found in All Databases List) c. Book called The Game Producers Handbook (found in the Baker Catalog)

Resources used: : 

Resources used: 4. Where is the US video game market going? 5. What are some recent trends in terms of portable games on cell phones? 6. How do I find a contact at Sony? b. “US Console Games Forecast, 2006 to 2011,” a Jupiter Market Research Report (found in Baker Library Information Technology Research Guide) a. Articles from a search in an article database (Factiva) -search for terms: (portable game*) and (cell phone*) f. HBS Alumni Database at my.hbs.edu

And finally…Key Tips on Using HBS Baker and other Harvard Univ. Databases: 

And finally…Key Tips on Using HBS Baker and other Harvard Univ. Databases Database Passwords – Baker Databases A-Z List – will tell you if a resources needs an extra password or Harvard PIN; also searching tips, database trouble-shooting. No extra charge for reports [i.e. Investext] - Always use database’s indexing and “Advanced Search” features - Where did the information come from? – feel free to ask the librarians about data sources - Numerous download formats often available

Review of basic points covered today: : 

Review of basic points covered today: Start research with resources in Databases by Content and Industry Research Guides. Using article databases and books to explore an idea. Baker Research Guides on various industry and topic categories will lead you to sources for various types of information, including statistics, demographics, and more. Locating Contacts: Baker Resources and HBS alumni navigator database can help!

Still need help? : 

Still need help? Contact a Baker librarian: In person! (see hours at our Web site) By email: refquest@hbs.edu (You can also make an appointment for a more in-depth research consultation.) By phone: 617-495-6040

And don’t forget:: 

And don’t forget: Keep track of your sources in detail (name of the publication, publisher, author, date, page numbers). Follow the Citation Guide for HBS Students http://www.library.hbs.edu/guides/citationguide.pdf Our Copyright and Licensing policies are outlined at http://www.library.hbs.edu/copyright_restrictions.html Additional Information for MBAs on Using Baker http://www.library.hbs.edu/resources_mba.html

Slide22: 

Thank You! (Any questions?) Ann Cullen – acullen@hbs.edu Mallory Stark – mstark@hbs.edu Please Note: This presentation will be posted to – http://www.library.hbs.edu/services/workshops.html