2007 11 5 07 Univ North Florida final

HOMO CONNECTUSThe impact of technology on people’s everyday livesLee Rainie – Director Pew Internet ProjectUniversity of North Florida November 5, 2007: 

HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007

Slide2: 

Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

Hallmark 1: 

Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

Home media ecology - 1975: 

Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

Home media ecology – now: 

Home media ecology – now Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations camcorder/camera PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Hallmark 2: 

Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

Internet and broadband adoption 1995-2007: 

Internet and broadband adoption 1995-2007 All internet - 142 mill. Broadband at home- 96 mill.

Hallmark 3: 

Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

Wireless connectivity 2004-2007: 

Wireless connectivity 2004-2007

Mobile devices – college student ownership: 

Mobile devices – college student ownership 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---- 77% of college students play games online

Hallmark 4: 

Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

Content creation: 

55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles Content creation

SNS Profiles: Dashboards for social life: 

SNS Profiles: Dashboards for social life

Content creation: 

51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this Content creation

Content creation: 

39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this Content creation

Content creation: 

33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this Content creation

Content creation: 

33% of college students keep blogs and regularly post ---- 12% of online adults have a blog Content creation

Content creation: 

27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page Content creation

Content creation: 

Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

Content creation: 

19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this Content creation

Content creation: 

15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this Content creation

Content creation by age: 

Content creation by age

Hallmark 5: 

Hallmark 5 All those content creators have an audience.

Accessing new information content: 

55% of young adult internet users use video-sharing sites --- 33% of all adults go to such sites Accessing new information content

Accessing new information content: 

54% of college students have read blogs --- 36% of all adults do that Accessing new information content

Accessing new information content: 

44% of young adult internet users seek information at Wikipedia sites --- 36% of all adults use them Accessing new information content

Accessing new information content: 

14% of young internet users download podcasts --- 12% of all adults do Accessing new information content

Hallmark 6: 

Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

Information sharing and evaluation: 

37% of young adult internet users have rated a person, product, or service online --- 32% of all adults have done so Information sharing and evaluation

Information sharing and evaluation: 

34% of online young adults have tagged online content --- 28% of all adults have done that Information sharing and evaluation

Information sharing and evaluation: 

25% of younger internet users have commented on videos They also post comments on blogs and photos --- 13% of all adults have commented on videos Information sharing and evaluation

Hallmark 7: 

Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

Information customization: 

~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

Information customization: 

~ A quarter to a third of younger internet users get RSS feeds Information customization

What all this connectivity does to us: 

What all this connectivity does to us It changes our relationship to information and media It changes our relationship to each other

Life changes in 10 important ways – 1 : 

Volume of info grows – the “long tail” of information expands – Chris Anderson Life changes in 10 important ways – 1

Life changes in 10 important ways – 2: 

Velocity of info increases – “smart mobs” emerge – Howard Rheingold Life changes in 10 important ways – 2

Life changes in 10 important ways – 3 : 

Venues of intersecting with info and people multiply – place shifting and time shifting occur -- “absent presence” and “present absence” become regular features of human interactions Life changes in 10 important ways – 3

Life changes in 10 important ways – 4: 

Venturing for info changes – search strategies and search expectations spread in the search-engine era Life changes in 10 important ways – 4

Life changes in 10 important ways – 5: 

Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts) Life changes in 10 important ways – 5

Life changes in 10 important ways – 6: 

Valence (relevance) of info improves – search gets better -- “Daily Me” and “Daily Us” get made – Nicholas Negroponte --- … the variety of info increases, especially for heavy users – they bump into news Life changes in 10 important ways – 6

Life changes in 10 important ways – 7: 

Vetting of info becomes more “social” – credibility tests change as people ping their social networks -- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo Life changes in 10 important ways – 7

Life changes in 10 important ways – 8 : 

Viewing of info is disaggregated and becomes more “horizontal” – new reading strategies emerge as coping mechanisms -- Allen Renear UI-Champaign-Urbana Life changes in 10 important ways – 8

Life changes in 10 important ways – 9 : 

Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled – collective intelligence expands – Pierre Levy and Henry Jenkins -- “5th Estate” emerges - William Dutton Life changes in 10 important ways – 9

Life changes in 10 important ways – 10: 

inVention of info and the visibility of new creators is made easier – the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled Life changes in 10 important ways – 10

Hallmark 8: 

Hallmark 8 Everything is going to change in the coming years

The J-curve laws: 

The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

Home media ecology – now: 

Home media ecology – now Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Home media ecology – future

Home media ecology – future: 

Home media ecology – future Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link

Thank you!: 

Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500