section 10 attitude towards speciality food

Slide1: 

National Food Survey Island of Ireland Report A Presentation Commissioned Jointly By: An Bord Bia Intertrade Ireland FSIP/Invest NI October 2005 By BE/NH S5-063

Slide2: 

SECTION 10: Attitude towards Speciality Foods

Attitude Towards Speciality Foods – Summary: 

Attitude Towards Speciality Foods – Summary Smoked salmon, pate, and imported cheese are most associated as speciality foods in NI. These items also show a high incidence of purchase in NI, however farmhouse cheese is the most likely to have been ever purchased. Speciality food is least likely to be offered as a gift in NI and is more commonly purchased as an indulgence or treat for oneself. High incidence of purchasing fresh juices/smoothies on a weekly basis in NI. NI spend the least on speciality foods on a month by month basis on average €3 less than the British and €11 less than ROI.

Spontaneous Mention of Foods Considered to be Speciality Foods – IOI : 

Spontaneous Mention of Foods Considered to be Speciality Foods – IOI % Mentioned (Q.39) (Base: All Grocery Shoppers – 58%) Primary Secondary Smoked salmon, pate, and organic food are more associated with speciality foods.

Spontaneous Mention of Foods Considered to be Speciality Foods IOI – II: 

Spontaneous Mention of Foods Considered to be Speciality Foods IOI – II % Mentioned (Q.39) (Base: All Grocery Shoppers – 58%) Secondary

Spontaneous Mention of Foods Considered to be Speciality Foods – NI : 

Spontaneous Mention of Foods Considered to be Speciality Foods – NI % Mentioned (Q.39) (Base: All Grocery Shoppers – 60%) Primary Secondary Smoked salmon, pate, and imported cheese are most associated with speciality foods in NI.

Spontaneous Mention of Foods Considered to be Speciality Foods NI – II: 

Spontaneous Mention of Foods Considered to be Speciality Foods NI – II % Mentioned (Q.39) (Base: All Grocery Shoppers – 60%) Secondary

Types of Food Considered ‘Speciality Food’ – Prompted and Ever Bought – IOI: 

Types of Food Considered ‘Speciality Food’ – Prompted and Ever Bought – IOI % Consider Speciality % Ever Bought (Q.40a/b)

Types of Food Considered ‘Speciality Food’ – Prompted and Ever Bought – NI: 

Types of Food Considered ‘Speciality Food’ – Prompted and Ever Bought – NI % Consider Speciality % Ever Bought (Q.40a/b) Those items considered a speciality i.e. smoked salmon and pate show a high incidence of purchase among NI consumers. Primary Secondary Primary Secondary

Reasons for Buying Speciality Food: 

Reasons for Buying Speciality Food (Base: All who buy speciality food) (Q.43) Main Reason Any Reason IOI (51%) NI (53%) ROI (50%) Britain (62%) Primary Secondary Evidence of purchase of speciality foods as a treat for self and family – less likely to buy as gift in NI.

Reasons for Buying Speciality Food – Secondary Reasons: 

Reasons for Buying Speciality Food – Secondary Reasons (Base: All who buy speciality food) (Q.43) Main Reason Any Reason * - * * – IOI NI ROI Britain Tertiary British consumers likely to use speciality foods everyday.

Frequency of Buying Speciality Foods – IOI - I: 

Frequency of Buying Speciality Foods – IOI - I PRIMARY Weekly Monthly (Q.40c) (Base: All who buy speciality food) Frequency

Frequency of Buying Speciality Foods – IOI - II: 

Frequency of Buying Speciality Foods – IOI - II SECONDARY Weekly Monthly (Q.40c) (Base: All who buy speciality food) Frequency

Frequency of Buying Speciality Foods – NI - I: 

Frequency of Buying Speciality Foods – NI - I PRIMARY Weekly Monthly (Q.40c) (Base: All who buy speciality food) Frequency High incidence of purchasing fresh juices/smoothies on a weekly basis. (20%) (26%) (36%) (44%) (37%) (23%) (24%) (40%)

Frequency of Buying Speciality Foods – NI - II: 

Frequency of Buying Speciality Foods – NI - II SECONDARY Weekly Monthly (Q.40c) (Base: All who buy speciality food) Frequency “Secondary” speciality foods more likely to be purchased on a monthly basis. (35%) (23%) (28%) (28%) (8%) (21%)

Definition – Speciality Food: 

Definition – Speciality Food Speciality Food Speciality food is defined as handmade or hand crafted food typically using quality ingredients from local or small scale producers. (Q.41)

Attitude Towards Speciality Food: 

Attitude Towards Speciality Food (Base: All adults 15+) (Q.41) NI ROI Britain % Agree Slightly/strongly IOI

Attitude Towards Speciality Food: 

Attitude Towards Speciality Food (Base: All adults 15+) NI ROI Britain % Agree Slightly/strongly IOI

Attitude Towards Speciality Foods I: 

Attitude Towards Speciality Foods I (Q.41) % Agree (Base: All adults 15+)

Attitude Towards Speciality Foods II: 

Attitude Towards Speciality Foods II (Q.41) % Agree (Base: All adults 15+)

Attitude Towards Speciality Foods III: 

Attitude Towards Speciality Foods III (Q.41) % Agree (Base: All adults 15+)

Monthly Spend on Speciality Food: 

Monthly Spend on Speciality Food Euro Equivalent Sterling Equivalent € = £0.68 £ = €1.47 ROI residents spend more on speciality foods versus NI and Britain counterparts over a monthly period. (Q.42) % who buy % who buy