Slide1: David Kupelian Editor, WorldNetDaily.com


C.S. Lewis - Screwtape: C.S. Lewis - Screwtape Screwtape in America Marketing techniques “Angels of Light” that make Evil appear Good and Good appear to be Evil Subtle – through the Media “Purveyors of Culture”


David Limbaugh: David Limbaugh “…marketing is warfare… Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America’s Judeo-Christian culture. If you really want to understand the adversary’s thinking and help turn the tide of battle, read this book.”


People of the Lie: People of the Lie


Rabbi Daniel Lapin: Rabbi Daniel Lapin “Over just a few years, life in America has become indescribably more squalid, expensive, and dangerous… The Marketing of Evil irresistibly exposes how it was done. It will elicit an involuntary ‘Aha!’ from you as you discover who did it, and your soul will soar with optimism as you discover the only way we can undo it.”


The Marketing of Evil: The Marketing of Evil Marketing Blitz – Selling “Gay Rights” to America Buying the Big Lie – The Myth of Church-State Separation Killer Culture – Who’s Selling Sex and Rebellion to Your Children? Multicultural Madness – How Western Culture Was Turned Upside Down in One Generation Family Meltdown – The Campaign to Destroy Marriage Obsessed with Sex – How Fraudulent Science Unleashed a Catastrophic “Revolution” Sabotaging Our Schools – How Radicals Have Hijacked America’s Education System The Media Matrix – How the Press Creates a World of Illusion We Think is Real Blood Confessions – How Lying Marketers Sold America on Unrestricted Abortion Last, Best Hope – The Fall and Rise of American Christianity


Speaking of “Evil”: Speaking of “Evil”


Just 40 years ago…: Just 40 years ago… 1960’s – 50 states had sodomy laws 1970 – 84% of Americans considered homosexuality a “social corruption” American Psychiatric Association held the view that homosexuality is a pathology, a “mental disorder”


Now: Now The term “Gay Rights” has replaced the term Homosexuality a normal, biological sexual preference Popular to be gay – TV, movies, youth Protected status + hate speech laws It is widely held that the Traditional view is Bigoted Homophobic Almost anyone who disagrees is marginalized


How did this change happen?: How did this change happen? 1948 “Sexual Behavior in the Human Male” – Alfred Kinsey “Large majority of Americans have homosexual impulses” 1973 - American Psychiatric Association “homosexuality not a disorder” AIDS epidemic Homosexual “War Conference” – 1988


After the Ball: After the Ball After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the ‘90s - Marshall Kirk and Hunter Madsen, Harvard PhDs and gay activists, 1989


Marketing Strategy: Marketing Strategy A 3-point marketing plan for the “Gay Rights” movement Desensitize Jam Convert


Desensitization: Desensitization Manipulating a group’s emotions to ‘re-structure their consciousness’ Poll by Seventeen Magazine Is homosexually appropriate? So, do you think the strategy worked?


Desensitization: Desensitization Define the terminology of the debate “gay rights” “gay” - feelings of “happy, carefree” “rights” – basic rights must have somehow been violated He who frames the terms of the debate usually wins!


Desensitization: Desensitization Change what people think and feel Break negative associations Replace them with positive associations Desensitized through inundation Overwhelm the public it becomes “just another thing” Present gays as likable, every-day Americans (just like me!) who have simply chosen a natural, alternative lifestyle   The audience identifies with the ‘nice guys’ who are just like them (except for one thing!) and they are repulsed by the ‘bad guys’ (cast as intolerant bigots)


Jamming: Jamming “Psychological terrorism meant to silence expression of or even support for dissenting opinion” - Paul Rondeau, “Selling Homosexuality to America” Example: Katie Couric, following the Wyoming murder of a homosexual young man “Do you think… the Christian Coalition, FRC, and FOTF have contributed to this anti-homosexual atmosphere?”


Jamming: Jamming Intimidation Guilt by Association Lies and Innuendo – never challenged by a pro-gay media Highly effective against Christians The Church has largely gone silent in the public arena, with a few exceptions


Conversion!: Conversion! “We mean conversion of the average American’s emotions, mind and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media. We mean “subverting” the mechanism of prejudice to our own ends—using the very processes that made America hate us to turn their hatred into warm regard—whether they like it or not.” Kirk & Masden


Conversion!: Conversion! “In Conversion, we mimic the natural process of stereotype-learning, with the following effect: we take the bigot’s good feelings about all-right guys, and attach them to the label “gay,” either weakening or, eventually, replacing his bad feelings toward the label and the prior stereotype…”


Conversion!: Conversion! “Whereas in Jamming the target is show a bigot being rejected by his crowd for his prejudice against gays, in Conversion the target is shown his crowd actually associating with gays in good fellowship.  “Once again, it’s very difficult for the average person, who, by nature and training, almost invariably feels what he sees his fellows feeling, not to respond in this knee-jerk fashion to a sufficiently calculated advertisement.”


Conversion!: Conversion! “It makes no difference that the ads are lies, not to us, because we’re using them to ethically good effect, to counter negative stereotypes that are every bit as much lies, and far more wicked ones.” – Kirk & Madsen


Conversion: Conversion Not about the truth – about manipulation Marketing tactic (emotive, not rational) Product associated with positive images Opponents associated with negatives Conditioning


Homosexualizing History: Homosexualizing History Create associations with famous people of history Gay / Gay-Supportive Socrates Alexander the Great Leonardo da Vinci Walt Whitman Abraham Lincoln Unproven, often baseless


Media Complicity in propagating Gay Myths: Media Complicity in propagating Gay Myths Q: How could the press allow itself to be used in such a blatantly propagandistic way? A: Infiltrated - Gays in the meida National Lesbian and Gay Journalists Association (NLGJA) “Do journalists have a responsibility to include other (non-gay) viewpoints?” “When we cover the black community… we don’t run out and do a Klan interview” “I don’t see why we would seek out… the absurd, inane point of view just to get another point of view.”


Marketing Theory Applied to Gay Rights: Marketing Theory Applied to Gay Rights Product (Ideas – philosophies, attitudes) Price (Exaction price = the price of not conforming) Promotion (Lobbying, publicity = working the media) Place (distribution channels) Rondeau, “Selling Homosexuality to America” [Google]


5 External Forces: 5 External Forces Social Economic Technological Regulatory Competitive The gay rights movement seeks to change the social and regulatory, exploit the economic and technological, and silence or convert the competition. Therein lies the brilliance and power of their marketing campaign. - Rondeau, “Selling Homosexuality to America”


Response: Love and Redemption: Response: Love and Redemption Tragedy in human lives Loving approach not serve as enablers of self-destructive and immoral compulsions stand in patient but firm opposition Side with the afflicted person’s conscience “Hate the sin but love the sinner” We do not want to “Turn back the clock” to 1950 Positive outcomes: remove the hatred Rather, move forward with truth, love and resolve Educate & Inform re: social consequences Clarify “rights” vs. “power” issues


Resources: Resources Regent University Law School website


Chapter 2: The Myth of Church-State Separation: Chapter 2: The Myth of Church-State Separation How has the American government become committed to implementing a policy of godless secularism in our public institutions?


Separation of Church & State: Separation of Church & State ACLU war on Christianity Bible & prayer removed from schools Remove 10 Commandments Anti-Christmas campaigns No longer a “Christian nation” in the sense that most Public Institutions now promote a secular agenda “The ‘constitutional separation of church and state’ is an outrageous, malignant – and provably false lie – one of the ‘Big Lies’ of our generation” - Kupelian


Prove It!: Prove It! Easy to understand the history and context of the First Amendment


First Amendment Drafts: First Amendment Drafts “The civil rights of none shall be abridged on account of religious belief or worship, nor shall any national religion be established, nor shall the full and equal rights of conscience be in any manner, or on any pretext, infringed.” First draft – James Madison, June 8, 1789 Key concerns No “national religion” – e.g. no Church of England Freedom to worship according to conscience


First Amendment Drafts: First Amendment Drafts “Congress shall make no law establishing religion, or to prevent the free exercise thereof, or to infringe the rights of conscience.” – House version “Congress shall make no law establishing articles of faith or a mode of worship, or prohibiting the free exercise of religion.” – Senate version, Sept 3, 1789 “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.” House/Senate Conference Current amendment


What “Wall of Separation?”: What “Wall of Separation?” Joseph Story, Supreme Court Justice (1811) “The general if not the universal sentiment in America was, that Christianity ought to receive encouragement from the State so far as was not incompatible with the private rights of conscience and the freedom of religious worship. “The real object of the [First Amendment] was… to exclude all rivalry among Christian sects, and to prevent any national ecclesiastical establishment…”


1947: 1947 “The First Amendment has erected a wall between church and state. That wall must be kept high and impregnable. We could not approve the slightest breach.” Hugo Black, in Emerson v. Board of Education A new and previously unknown legal principle Judicial Activism Reflecting the “Zeitgeist “ of the times


Justice Rehnquist: Justice Rehnquist William Rehnquist “The metaphor of a ‘wall of separation’ is bad history and worse law. It has made a positive chaos out of court rulings. It should be frankly and explicitly abandoned.”


A Quiet American Revolution: A Quiet American Revolution Power ultimately resides with the people and the elective process Elect people who will appoint/support “Strict Constructionists” to the court “We’re at a pivotal point in the history of this country. Be a participant. Don’t sit on the sidelines while our basic freedoms are lost.” - Dr. James Dobson, Focus on the Family


Chapter 3: Killer Culture“Merchants of Cool”: Chapter 3: Killer Culture “Merchants of Cool” Corporate America’s $150 Billion Dream Newscorp (Murdoch) Disney Viacom Universal Vivendi AOL/Time Warner Own all major Film studios, major TV Networks, sell 90% of the music Teen market = “Massive empire” they are colonizing. Weapons are films, music, books, CDs, Internet, clothing, amusement parks, sports teams


MTV: MTV Everything is a commercial (infomercial) Creating new and lower and more shocking marketing campaigns Youth seeking identity and belonging The “mook” (wild, uninhibited amoral male sex maniac) The “midriff” (prematurely adult teen female, consumed by appearances) Part of the official rock video worldview is that parents are creeps, teachers are nerds, authority figures are laughable


No Limits: No Limits Sex – body piercing – tatooing Tongue splitting – amputations Suspension – hanging the body using “meat hooks” Bug Chasing – intentionally contracting AIDS for the “thrill”


In Love with Death: In Love with Death Physical pain drives out emotional pain Self-mutilators, cutters Mental disintegration, inability to think Rage towards a powerful figure Spiritual dimension A ‘spirit’ sweeps over society Mass hypnosis, large numbers of people adopt the same bizarre mind-set, beliefs and practices Resembles the ageless spirit of defiant paganism


The Way out: The Way out Choose your child’s sub-culture Homeschool Self-examination & confession


Chapter 4: Multicultural Madness: Chapter 4: Multicultural Madness David’s family story: Armenian immigrants, the American Dream America’s invisible, vital fabric Belief in a God, respect Judeo-Christian tradition


1960’s: 1960’s Robert Bork, “Slouching Towards Gomorrah” Multiculturalism as a battering ram “A philosophy of antagonism to America and the West, an attack on America, the European-American culture, and the white race…” “Courses are not offered on the cultures of China or India or Brazil or Nigeria… Instead the focus is on groups that, allegedly, have been subjected to oppression.” “The message not that all cultures are to be respected, but that the European culture… is uniquely evil.”


Seduced: Seduced Marketing Multiculturalism Political Correctness Universities  Media  Public We have traded Western Civilization for vain delusions The American experiment


Chapter 5: Family Meltdown: Chapter 5: Family Meltdown “Virtually every major personal and social pathology can be traced to fatherlessness more than to any other single factor. Fatherlessness far surpasses both poverty and race as a predictor of social deviance.” - Stephen Baskerville, Howard University Feminist rage – Marriage as “legalized rape” and “slavery” “We have to abolish and reform the institution of marriage… By the year 2000 we will, I hope, raise our children to believe in human potential, not God.” - Gloria Steinem


Chapter 6: Obsessed with Sex: Chapter 6: Obsessed with Sex 1948 – Alfred Kinsey “Sexual Behavior in the Human Male” Portrayed as happily married, conservative Republican zoologist at U. of Indiana Studied Men of WW II era 85% had intercourse before marriage 70% had sex with prostitutes 30-45% had extramarital affairs 10-37% had engaged in homosexual acts (One in Ten is homosexual) Children are sexual from birth


Kinsey Reports Refuted: Kinsey Reports Refuted 1981 – Judith Reisman Child sexual abuse is a felony, so how did Kinsey obtain “research”? Encouraged pedophiles to sexually violate infants and children Defined children’s torment “screaming”, “writing in pain”, “fainting”, “convulsions” as “orgasms”


Kinsey: Kinsey Masochist psychopath “Both of Kinsey’s most recent admiring biographers confessed he was a sadistic bi/homosexual, who seduced his male students and coerced his wife, his staff and the staff’s wives to perform for and with him in illegal pornographic films made in the family attic.” – Reisman Not just a sick person, Kinsey was also a really bad scientist, not a trustworthy scholar


Kinsey Research: Kinsey Research Research team “forced” subjects to give the desired answers Secretly trashed ¾ of their research data Based their claims on an 86% aberrant male population including sexual psychopaths, sex offenders, prisoners, prostitutes and promiscuous homosexuals. Downplayed by the “sexual empire” of social scientists, etc. whose work is based on Kinsey’s research.


Chapter 7: Sabotaging our Schools: Chapter 7: Sabotaging our Schools Influence of Wundt, John Dewey, G. Stanley Hall & others Naturalism, Darwinism, Psychology Spiritually Centered Education Private Home School


Chapter 8: Media Matrix: Chapter 8: Media Matrix The Illusion of Reality “Martyrdom” of 12-year old Mohammed al-Dura in Palestine Sensational footage played over & over worldwide Inspired youthful suicide bombers Hoax: Palestinian street theater Palestinian Cameramen willingly take part, acting out of patriotism Hundreds of similar shabby episodes


“Pedophile Priests” and Boy Scouts: “Pedophile Priests” and Boy Scouts Media’s flagrant distortion of reality Tag “Pedophile Priests” – press was unrelenting against the Catholic Church Pedophilia charge not true Truth: Homosexuals Boy Scouts accused of “discrimination” Lost support for being prejudiced and bigoted Unlike the Catholic Church, scouts don’t knowingly allow homosexuals to hold positions of trust and authority over young males So which is it?


Chapter 9: Blood Confessions: Chapter 9: Blood Confessions “Women must have control over their own bodies” “Safe and legal abortion is every woman’s right” “Abortion is a personal decision between a woman and her doctor” “Freedom of choice – a basic American right” The marketing slogans that changed history 43 Million abortions since Roe v. Wade


Confession of Bernard Nathanson, M. D., OB-GYNCo-founder of NARAL: Confession of Bernard Nathanson, M. D., OB-GYN Co-founder of NARAL “I remember laughing when we made those slogans up. We were looking for some sexy, catchy slogans to capture public opinion. They were very cynical slogans then. “We persuaded the media that the cause of permissive abortion was a liberal, enlightened, sophisticated one. Knowing that if a true poll were taken we would be soundly defeated, we simply fabricated the results of fictional polls. We announced that 60% of Americans were in favor of abortion. This is the tactic of the self-fulfilling lie. We aroused sympathy by fabricating the number of illegal abortions… we reported 1 million although the actual figure was approaching 100,000. “Repeating the big lie often enough convinces the public. Deaths from illegal abortions was around 200-250 annually, but the figure we constantly fed the media was 100,000.”


Initial successes: Initial successes In two years (first year budget of $7,500) NARAL lobbied legislature, captured the media and spent $5k on PR 1969 New York struck down abortion law Nathanson Abortion Clinic in Manhattan 60,000 abortions 1st 2 years Personally performed or supervised 75,000


New Technologies ~ 1973: New Technologies ~ 1973 Ultrasound Fetal heart monitoring Fetoscopy Cordocentesis


A Non-Religious Conversion: A Non-Religious Conversion “As a result of looking at this baby, examining it, investigating it, watching its metabolic functions, watching it urinate, swallow, move and sleep, watching it dream… treating it, operating on it – I finally became convinced that this was my patient. This was a person!” “Summoned to a kangaroo court and discharged from the pro-abortion movement.” Produced videos “The Silent Scream” www.silentscream.org and “Eclipse of Reason”


Deceptive Counseling: Deceptive Counseling Trained by PR professionals to sell abortions over the phone One Planned Parenthood clinic 99% abortions Claimed to offer choice “Is it a baby?” “just tissue” or “a product of conception”


Why Doctors do abortions: Why Doctors do abortions Lucrative Cash business A requirement of ObGyn residency Pro-woman


Why (some) Doctors stop: Why (some) Doctors stop Personal experience Acknowledgement of life, reality of a person, a baby Technology is on our side Ultrasound is greatest single cause for declining abortion rate


Putting the Genie Back in the Bottle: Putting the Genie Back in the Bottle “The abortion holocaust is beyond the ordinary discourse of morality and rational condemnation. It is not enough to pronounce it absolutely evil. Absolute evil used to characterize this abortion tragedy (forth-three million and counting) is an inept formulation.” - Nathanson When we honestly face the sheer barbarism and brutality of abortion-some of which amounts to infant torture and murder-we’re left with a dilemma [How can reasonable, caring beings condone and even promote it?]


How can it be?: How can it be? Parallel with Nazi Germany Propaganda: Jews seen as less than human Deep denial How does a population get itself into such a trance, a grotesque and deadly delusion? Loss of moral anchor (traced to 60’s radicalism) Legalization: Roe v. Wade (Norma McCorvey aka Jane Roe admits it was a fraud, she was used) Victims of the Lie Babies, mothers, and pro-choice supporters who are in denial of reality


Nazi Holocaust: Nazi Holocaust Germans toured concentration camps… [p 211]


Chapter 10: Last, Best Hope: Chapter 10: Last, Best Hope Fall and Rise of American Christianity 4 of 5 Americans call themselves Christian 45% attend church The Purpose-Driven Life – one of the best-selling books in history However our major institutions have become un-Christian or anti-Christian Christians have been seduced like everyone else


Like Everyone Else: Like Everyone Else Barna research Born-again Christian adults think and act virtually the same as nonbelievers Do not train their children to think or act differently National Council of Churches (NCC) Anglican homosexual clergy Roman Catholic – homosexual priests


Evangelicals: Evangelicals Good efforts The “Abandonment Clergy” End times America is finished, fallen like Rome Surrender Youth culture – mirror


“The Great Evangelical Disaster” – Francis Schaeffer: “The Great Evangelical Disaster” – Francis Schaeffer “Here is the great evangelical disaster – the failure of the evangelical world to stand for truth as truth. There is only one word for this – namely accommodation: the evangelical church has accommodated to the world spirit of the age.” “And let us understand that to accommodate to the world spirit about us in our age is nothing less than the most gross form of worldliness in the proper definition of that word. And with this proper definition of worldliness, we must say with tears, that, with exceptions, the evangelical church is worldly and not faithful to the living Christ”


The Bottom Line: The Bottom Line Genuine love for truth Costly Repentance and change Not “easy believism”, rather Faith + Works Courage, self-denial, patience Examine ourselves before God, ask for help, for insight, for direction


Strategies: Strategies Impacting the Culture


Malcom Muggeridge in Christ and the Media: Malcom Muggeridge in Christ and the Media


Rabbi Avi Shafran: Rabbi Avi Shafran


What can we do re the Media?: What can we do re the Media? Infiltrate media – especially TV/News World Journalism Institute Publish and promote Truth Counter myths & lies Blogs & websites (e.g. my www.christiansthinking.com) Economics – support truth-telling media Malcom Muggeridge “The best solution is to put a Christian behind the camera”


Youth / Entertainment: Youth / Entertainment Support and encourage collaborators Public Protests - corporations that exploit youth Invest in – and get our kids in – positive youth sub-cultures Church youth groups Young Life, Campus Crusade, InterVarsity Understand, then confront the lies with truth in love!


The Real Matrix: The Real Matrix Real Evil working behind the scenes Susceptible to deception & lies Communism Nazis Islamic jihadists All of us True civilization is a culture that revolves around reality “Woe unto them that call evil good, and good evil” Isaiah 5:20 Media is most culpable for making evil appear good and good appear evil.


Brainstorm: Brainstorm


Strategic directions: Strategic directions