Building Partnerships for Better Mobility: Building Partnerships for Better Mobility Transportation Management Associations Stuart M. Anderson Kevin Luten Association for Commuter Transportation May 2003


Mobility Management: Mobility Management History Energy conservation (1970s) Work site success in travel reduction (1980s) Command and control measures (1990s) Partnerships Working with businesses Formation of TMAs Broader Focus Operations North American Experience


Why Were TMAs Formed?: Why Were TMAs Formed? Emerged in early 1980s Mitigate traffic from new development Centralize transportation services Enhance competitiveness and quality of life in an area First TMAs – Greater Princeton TMA in New Jersey US Bishops Ranch TMA in California US Background


What is a TMA?: What is a TMA? Initiated by the private sector Network for employers, property managers, developers and public agencies – and occasionally resident groups Funded through membership dues, assessments and/or public grants Maintain a small staff Characteristics


TMA Facts: TMA Facts Over 165 TMAs internationally Primarily in the US, Canada, Japan and the Netherlands Between 1998 and today the net number of TMAs in North America has remained the same Average of 4 new TMAs per year Initially, one-in-three failed General


TMA Survey: TMA Survey 97 out of 139 (70%) US TMAs responded to survey 7 out of 8 Canadian TMAs responded to survey February 2003 Center for Urban Transportation Research


TMA Survey: TMA Survey Regional or City-wide (25%) Corridor (21%) CBD (15%) Specialized activity centers (14%) Suburban/fringe activity centers (11%) Other (14%) Industrial Park Single employer Rural, etc. Geographic Scope of TMAs


TMA Survey: TMA Survey Average of 40 members 23% have over 88 members Majority of members are business employers Membership


TMA Survey: TMA Survey Primary market ~300,000 people Serving 25,000 employees of members 58% serve additional travel markets 45% Students 40% Residents 29% Visitors 5% Other (airport passengers, special event patrons, etc.) Travel Markets


TMA Survey: TMA Survey Marketing and Education Marketing materials (88%) Promotional events and fairs (83%) Regional/Local Advocacy Represent member needs to decision makers (74%) Promote TDM-friendly site design (37%) Services


TMA Survey: TMA Survey Direct Member Services Rideshare matching (86%) Guaranteed Ride Home (78%) Vanpool programs (66%) Tax benefit program assistance (64%) Bicycle programs (56%) Direct rideshare incentives (54%) Subsidized transit passes (53%) Telecommuting assistance (53%) Shuttles/local transit (52%) Parking management (25%) Carshare programs (25%) Services


TMA Survey: TMA Survey Since 1998 More TMAs are offering vanpool services and subsidies for transit and vanpools Fewer offer ETC training, site design, parking services and promotional events Most frequently offered services in 2003 include: Marketing Rideshare matching/GRH Advocacy Services


TMA Survey: TMA Survey Budgets Average US$150,000 – US$200,000 Top Expenditures Office operations Marketing and promotion Shuttles/transit operations Direct member services Annual Budgets


TMA Survey: TMA Survey Membership dues (56%) Federal Grants (48%) Local grants (28%) State grants (27%) In-Kind donations (25%) Service contracts (19%) Fee for services (16%) Developer contributions (9%) Business Improvement Districts (7%) Income


TMA Survey: TMA Survey Employers (72%) Transportation planning agencies (52%) Regional planning agencies (41%) Developers (31%) Community/residential organizations (16%) Environmental gov’t agencies (10%) Other (43%) Planning Boards Chambers of Commerce Transit agencies Education and health institutions, etc. Influences on TMA Development


Characteristics of Success: Characteristics of Success Need a well-defined problem Solutions with sufficient resources Balance of private and public sector support Proven value beyond trip reduction Sufficient target market of employers and employees Ability to adapt to changing travel and political environments Lessons Learned


Role of ACT: Role of ACT National lobbying efforts Tax laws and funding Source of new information for TMA members Over 3,000 employers reached through TMA members in ACT Facilitate forum for networking Montreal TMA Summit 2003 Sharing of ideas and information Connect European experience with North American