mediapackpres07

Slide2 : CIPR Newspaper of the Year 2007 CIPR Newspaper of the Year six out of the past eight years Production Journal Regional Newspaper of the Year Newspaper Society Best Content Promotion Newspaper Society Promotional Campaign of the Year Newspaper Society UK Regional Press Photographer of the year – Mal McCann CIPR Best Supplement – Weekend (Two years in a row) CIPR Journalist of the Year – Bimpe Fatogan CIPR Best Newcomer –AP Maginnis CIPR Business Journalist of the Year(Print) – Gary McDonald


Circulation 48,518 (ABC July-Dec 2006) : Circulation 48,518 (ABC July-Dec 2006) The only regional daily in the UK, morning or evening, to have managed two consecutive circulation increases. The best performing title in Ireland (Year on year % Increase) ‘The Irish News was the only morning title to increase its circulation year on year’ The Press Gazette, Mar 2007


Year on Year Circulation Trend : Year on Year Circulation Trend Irish News Belfast Telegraph Newsletter Source: ABC July - Dec 2005-2006


Ten Year Trend : Ten Year Trend Irish News Belfast Telegraph Newsletter Source: ABC July-Dec 1996-2006


Readership  : Readership 180,000 people read the Irish News every day The Irish News is the only local daily showing a readership increase over the past five years. source: NI TGI 2006


Five Year Readership Trend : Five Year Readership Trend Irish New Belfast Telegraph Newsletter Mirror Source: NI TGI 2001-2006


Readership Profile : Readership Profile Source: NI TGI 2006


Readership - Reach : Readership - Reach Source: NI TGI 2006


Geographical Profile : Geographical Profile Source: NI TGI 2006


Reach the Readers the Others don’t! : Reach the Readers the Others don’t! 146,000 Irish News readers DO NOT read The Belfast Telegraph 171,000 Irish News readers DO NOT read The News Letter 130,000 Irish News readers DO NOT read The Mirror Source: NI TGI 2006


Media Fragmentation has affected many rivals, but not The Irish News : Media Fragmentation has affected many rivals, but not The Irish News


Socio-economic group ABC1 : Socio-economic group ABC1 Source: NI TGI 2006 UTV- view three hours a day or more Cool FM – 7 hours a week or more


Number of Car Owners : Number of Car Owners Source: NI TGI 2006 UTV- view three hours a day or more Cool FM – 7 hours a week or more


Homeowners : Homeowners UTV- view three hours a day or more Cool FM – 7 hours a week or more Source: NI TGI 2006


Targeting Your Customers : Targeting Your Customers


Think Sections - Think Reach : Think Sections - Think Reach Target customers through our wide variety of full colour sections, each successfully targeting specific groups.


Think Sections – Think Reach : Think Sections – Think Reach 73% of our under 35 readers read our recruitment section – Jobs on Thursday 72% of our under 35’s read our entertainment product – Scene (CIPR supplement of the year) 64% of our male readers over the age of 35 read our business product – Business Insight 89% of our female readers over the age of 35 read Women Talk 87% of our young female readers read our weekend features section – Weekend (NS Best Supplement 2006) 62% of our male readers read our motoring section – Drive Source: Readership survey 2006


Added Value Magazines : Added Value Magazines Maximise your sales at peak times with our magazines and range of colour supplements. Look Inside our magazines HERE


Testimonials : Testimonials ‘Just a note to say I received my bundle of InDulge supplements through this morning -   I'm absolutely delighted with everything that you've put together, it really does look good.  I've done a lot of work this year with local and regional publications for Christmas features and this is by far the one, which I am the most pleased with.  Thanks again for all your efforts...’ Laura Mason Marketing Executive Sainsbury’s


Sponsorship : Sponsorship Want to increase brand awareness? Talk to us about sponsorship opportunities ‘Good sponsorship matches don’t happen by accident- relevance, teamwork and professionalism are vital..that’s what we have always found in our dealings with The Irish News, and that’s why we, with our clients, value the association’. Tony McIlwrath, Managing Director, Archer Advertising


Testimonial : Testimonial ‘Jameson Irish Whiskey has had a successful year in sponsorship of the Scene section within The Irish News. The sponsorship has worked well in improving the brand affinity with the target audience. The quality printing and content of Scene has reflected the brand’s stylish, sophisticated feel. The Irish News team have worked well ensuring advertising codes are adhered to and also ensuring there is great stand out on every page where the sponsorship banner appears’. Victoria Warke – Client: Jameson Whiskey Media Planner/Buyer, Lyle Bailie International


Advertising that readers really value : Advertising that readers really value Irish News advertising is an integral and welcome element of the newspaper. FACT: Our readers want our advertising. In an era when advertising avoidance has become a serious issue, readers of regional newspapers are less likely than TV or internet viewers, radio listeners, magazine readers to either skip over advertising or to prefer the medium with no advertising. ‘Ad avoidance is an issue all media can ill-afford to ignore’. Stephen Fuller, Media Week Source: The Wanted Ads, Newspaper Society 2006 www.thewantedads.co.uk


Our readers actively seek out advertising : Our readers actively seek out advertising Irish News readers are 63% more likely than the general NI population to agree, ‘If I’m looking for bargains in the shops, I always look first in my local paper’. Irish News readers are 6% more likely than the general NI population to disagree with the statement, ‘I rarely notice the adverts in newspapers and magazines’. Source: NI TGI 2006


Reach the people that can influence others.. : Reach the people that can influence others.. Irish News readers are 58% more likely than the general NI population to believe they are very likely to convince others about purchases of food for the home. 11,000 Irish News readers believe that they are very likely to convince others on home furnishings and furniture purchases. 22% of adults in NI who believe they are very likely to convince others of financial services purchases read The Irish News 14,000 Irish News readers believe they are very likely to convince others about mobile phone choices. Source: NI TGI 2006


Copy and Contacts : Copy and Contacts Valerie Gourley Advertising Manager Tel: 028 90 322226 E mail: v.gourley@irishnews.com Sean Higgins Deputy Advertising Manager Tel: 028 90 322226 E mail: s.higgins@irishnews.com Copy via: Adfast our preferred method or e mail to brian.kearney@irishnews.com FAX 028 9033 7481