Slide1: Micro Buzz Honey A Stimulating Verbal Blend Martin Lindner ARC Research Studios Austria Studio eLearning Environments


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Slide4: So ... is Microlearning a SHEEP?


Slide5: ... hiding under VERY small pieces of sheep‘s clothing? …or the old BIG BAD WOLF?


Slide6: Is it just another buzzword?


Slide7: … or can one find some Buzz Honey ?


Slide8: Aquitaine / France, 2004 www.microlearning.net


Slide9: Innsbruck / Austria, 2004 www.knowledgepulse.com Integrated Microlearning


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Slide11: MICROLEARNING MICROCONTENT MICROKNOWLEDGE MICROMEDIA coined 2004 + 2004 coined 2000 + 2005 coined 2001 not really coined yet MICROMEDIA Micro Buzz Honey: A Stimulating Verbal Blend MICROLEARNING MICROKNOWLEDGE MICROCONTENT


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Slide14: If we want to create microlearning experiences, we have to understand the nature of microcontent-based knowledge work. 3


Slide15: MICROSOFT OFFICE FILES andamp; DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS


Slide16: MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded MULTITASKING ATTENTION CRISIS LIFE INTER-RUPTED


Slide17: MICROCONTENT discovered in 2001 2006: A Microcontent Office


Slide18: MICROLEARNING MICROCONTENT MICROKNOWLEDGE MICROMEDIA MICROCONTENT There are two definitions of 'micromedia'


Slide19: 'MICROCONTENT' has been discovered in 2001


Slide20: 'We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet.' Anil Dash, 2002 ('Introducing the Microcontent Client') First definition in 2002


Slide21: … memes: replicating units of cultural information


Slide22: Microcontent is a Virus


Slide23: self-contained the smallest units of meaning / communication that can stand for itself elementary individually addressable to be easily re-used and re-mixed appropriate media format appropriately formatted to work as building blocks in different cultural patterns and individual mindsets Dash‘s microcontent definition (paraphrase): Human processed information


Slide24: self-contained [some relation to object-oriented programming] elementary individually addressable to be easily re-used and re-mixed appropriate data format appropriately formatted for integration in different applications and services Dash‘s microcontent definition (paraphrase): Computer processed information


Slide25: The evolution of microcontent is a complex feedback phenomenon – it can not be reduced neither to software nor to humans


Slide26: With microcontent, the digital devices and technologies are not mediums anymore – it is the beginning of a new era: the age of micromedia.


Slide27: MICROLEARNING MICROCONTENT MICROKNOWLEDGE MICROMEDIA coined 2000 + 2005 MICROMEDIA There are two definitions of 'micromedia'


Slide28: Umair Haque (2005), The New Economics of Media. Micromedia, Connected Consumption, and the Snowball Effect. The explosion of digital micromedia puts an end to Mass Media as we know it Microchunks of media result from the 'unbundling of traditional media goods' like news, albums, books … and learning. According to Haque, the new circulation of micromedia leads to a radical change in the media economy.


Slide29: The value doesn’t lie anymore in production of the content itself, but in attention and in consumation: The more a microchunk is consumed the more value is added.


Slide30: Lev Manovich (2000), Macromedia and Micro-media Media technologies seem typically to move in one direction: ‘more’ More resolution, better color, better visual fidelity, more bandwidth, more immersion.


Slide31: Lev Manovich (2000), Macromedia and Micro-media While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.


Slide32: Lev Manovich (2000), Macromedia and Micro-media Micromedia will not go away. 'Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.'


Slide33: … why would people want to play games on a tiny phone screen?


Slide34: … or be texting ? or moblogging?


Slide35: … or googling?


Slide36: The Micro Web is the CASUAL WEB


Slide37: 'Man are suddenly nomadic gatherers of knowledge, nomadic as never before, informed as never before, free from fragmentary specialism as never before – but also involved … as never before' – in the 'total and pervasive field' of the MEDIA Marshall McLuhan,1964


Slide38: A macro-medium for storage and transportation


Slide39: From the Microcomputer as macrocontent medium ...


Slide40: … to the micromedia environment ...


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Slide42: In those micromedia environments, microcontent is something like small drops of vapor forming information clouds.


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Slide45: MICROLEARNING MICROCONTENT MICROKNOWLEDGE MICROMEDIA MICROMEDIA MICROLEARNING MICROKNOWLEDGE MICROCONTENT


Slide46: What are the consequences of all this for learning?


Slide47: Is Microlearning a SHEEP?


Slide48: …or the Big Bad Old E-learning Wolf …


Slide49: Microlearners will decide.


Slide50: Thank You. ARC Research Studios Austria Studio eLearning Environments