BeerBoard_4th_of_July_Report_July-2017

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BeerBoard’s patented technology and database in excess of 35,000 brands makes it easy to sync your taps with your print menu.

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beerboard.com 4th of July Report July 2017 beerboard.com

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beerboard.com BeerBoard monitors over 50000 draft lines on a constant basis. This generates incredible amounts of data but gives great insight to the style and brand trends within the beer industry. The BeerBoard 4th of July Report is a quick and fun look at facts and information on our nations birthday Independence Day. All data is based on same-store same-brand pour volumes from July 4 2017. Cheers The BeerBoard Team Overview

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Style Info Brands on the Move There was no movement among the top seven styles poured as each held true to its 2016 rank in 2017. The typical players led the way across the country: 1 Light Lager 2 American Lager and 3 IPA followed by Witbier 4 Fruit Beer 5 Euro Lager 6 and American Amber Lager 7. We continue to see lighter styles with a solid flavor profile move up the charts. The biggest climber overall was American Pale Ale jumping five spots from 13 in 2016 to 8 in 2017. Similarly American Pale Wheat was up three spots to 13 in 2017 16 in 2016 and Kolsch moved up four places to 21 25 in 2016. Ciders 9 overall was the first style to take a dip dropping one spot from 8 in 2016. For a good period of time Modelo Especial has been the 1 beer poured in California. For one day at least Blue Moon took over the 1 spot Modelo dropped to 2. Leinenkugel Summer Shandy was the 12 beer poured on 4th of July. In no surprise it performed especially well in the Great Lakes Region coming in at 4. Stella Artois climbed four spots 12 in 2016 to check in at 8 overall in 2017. It was the 3 beer poured in the Northeast for the day. Founders All Day IPA was the biggest climber among brands jumping 36 spots to 33 proving sessionable beers continue their appeal.

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beerboard.com Do you want to see where BeerBoards data can take you and your brand Interested in actual pour volumes time/date stamping or share percentage Contact us at infobeerboard.com or 888.298.3641. We always love talking beer Thirsty For More

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beerboard.com BeerBoard is the Integrated Beer Management Guest Display System. Through our patented technology we manage over 50000 draft lines in thousands of outlets and a database in excess of 35000 brands. We are the 1 choice of the bar industry. Our services include SmartBar which generates pour data and trend-driven analytics BeerBoard Display an integrated consumer- facing in-store menu display BeerBoard Menu automated print menus and a consumer mobile application. In utilizing our services our client partners realize Industry Leading Profitability Streamlined Operations and provide an Exceptional Guest Experience. Interested in more detailed data Contact us at infobeerboard.com or 888.298.3641. About Us

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