logging in or signing up Sephora BeatRoot Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 4491 Category: Celebrities License: All Rights Reserved Like it (1) Dislike it (0) Added: July 09, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: shyloh_j (13 month(s) ago) Thank you for sharing this information! It is good to see someone who believes in selling paraben free cosmetics. It is just one small step to a brighter, chemically free future. http://www.coastalclassiccreations.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Sephora: Sephora Julie Smith, RJ Sohler, Hanh Nguyen June 5, 2006 Background: Background Founded in France in 1969 by Paris-based LVMH Moët Hennessy Louis Vuitton 515 stores in 14 countries worldwide 126 stores across North America. First U.S. store in New York in 1998, First Canadian store in Toronto in 2004 Sephora.com - Launched in the U.S. in 1999 and Canada in 2003 Mission Statement: Mission Statement To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed 'Science of Sephora.' Washington Square Location: Washington Square Location Only store in Oregon Opened November 18, 2005 Store placement based on online orders Mostly from this zip code Employees construct layout of each store Strengths: Strengths Samples of everything Variety of products www.sephora.com Well-trained and educated staff Blended and committed training Not brand loyal Non-commission based Zone experts: skincare, fragrance, cosmetics (color) Honor price adjustments Prices listed on display shelves Strengths: Strengths Product Differentiation New: black band Testers: red band (try me) Free Consultations/ make-over Lighting, mirrors Two entrances: mall andamp; street Not big beige box- distinctive architecture Window displays change with new product launch High-end brands (Chanel, Dior, D andamp; G, Burberry, Armani) Weaknesses: Weaknesses Merging with JC Penney Never offer gift with purchase Display lighting in gondola melts testers Unsanitary testers Window display designed by corp. Shrinkage Opportunities: Opportunities Started in big 'trendier' cities, now trickling down to smaller cities 30 stores per year every year Store opening in Downtown Portland Summer 2007 Merging with JC Penney within a year Oprah andamp; other celebrities Jessica Simpson andamp; Courtney Cox Men Threats: Threats MAC Store opening in Bridgeport Village Other make up retailers Nordstrom Meier andamp; Frank Victoria’s Secret Bath andamp; Body Works/ Body Shop Personal selling (Avon/ Mary Kay) References: References Von- Sephora Specialist www.sephora.com www.maccosmetics.com www.distrijob.fr/enseignes/sephora_photo.jpg www.smartweb.fr/.../Client/sephora/sephora.jpg http://karen.deadsquid.com/gallery/albums/paris/IMG_1126_sm_Sephora.sized.jpg www.fragrancex.com/.../sku/full/03958580914.jpg You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Sephora BeatRoot Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 4491 Category: Celebrities License: All Rights Reserved Like it (1) Dislike it (0) Added: July 09, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: shyloh_j (13 month(s) ago) Thank you for sharing this information! It is good to see someone who believes in selling paraben free cosmetics. It is just one small step to a brighter, chemically free future. http://www.coastalclassiccreations.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Sephora: Sephora Julie Smith, RJ Sohler, Hanh Nguyen June 5, 2006 Background: Background Founded in France in 1969 by Paris-based LVMH Moët Hennessy Louis Vuitton 515 stores in 14 countries worldwide 126 stores across North America. First U.S. store in New York in 1998, First Canadian store in Toronto in 2004 Sephora.com - Launched in the U.S. in 1999 and Canada in 2003 Mission Statement: Mission Statement To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed 'Science of Sephora.' Washington Square Location: Washington Square Location Only store in Oregon Opened November 18, 2005 Store placement based on online orders Mostly from this zip code Employees construct layout of each store Strengths: Strengths Samples of everything Variety of products www.sephora.com Well-trained and educated staff Blended and committed training Not brand loyal Non-commission based Zone experts: skincare, fragrance, cosmetics (color) Honor price adjustments Prices listed on display shelves Strengths: Strengths Product Differentiation New: black band Testers: red band (try me) Free Consultations/ make-over Lighting, mirrors Two entrances: mall andamp; street Not big beige box- distinctive architecture Window displays change with new product launch High-end brands (Chanel, Dior, D andamp; G, Burberry, Armani) Weaknesses: Weaknesses Merging with JC Penney Never offer gift with purchase Display lighting in gondola melts testers Unsanitary testers Window display designed by corp. Shrinkage Opportunities: Opportunities Started in big 'trendier' cities, now trickling down to smaller cities 30 stores per year every year Store opening in Downtown Portland Summer 2007 Merging with JC Penney within a year Oprah andamp; other celebrities Jessica Simpson andamp; Courtney Cox Men Threats: Threats MAC Store opening in Bridgeport Village Other make up retailers Nordstrom Meier andamp; Frank Victoria’s Secret Bath andamp; Body Works/ Body Shop Personal selling (Avon/ Mary Kay) References: References Von- Sephora Specialist www.sephora.com www.maccosmetics.com www.distrijob.fr/enseignes/sephora_photo.jpg www.smartweb.fr/.../Client/sephora/sephora.jpg http://karen.deadsquid.com/gallery/albums/paris/IMG_1126_sm_Sephora.sized.jpg www.fragrancex.com/.../sku/full/03958580914.jpg