Social media for commercial real estate

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Social Media Become part of the conversation

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Why does it matter? Traditional news media is shrinking 500 million active Facebook users and 90 million LinkedIn users worldwide Social media is growing

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900 million pages , groups and events that people interact with. 200 million active users currently access Facebook through their mobile devices. Commercial real estate page

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Twitter for businesses Quickly share information with people interested in products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people.

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Reasons to keep your professional profile up-to-date LinkedIn appears high on Google searches Great way to follow-up after networking Online resume that everyone can see Get high-quality recommend- ations

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Blogs and e-newsletters BayviewPR.com/blog Don’t worry! You have the choice whether you want to allow comments. Blogging can increase your SEO Great way to share your expertise

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Now what? When implementing any of the social media channels for your business, having meaningful content is key . D os and don’ts of content:

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How to get started: Do I have regular, meaningful content to post and send updates to my clients/fans? 1 Am I able to commit myself to managing the social media channels that I choose, or have internal or external help? 2 3 Do I have the resources or ability to create a page that will be attractive to my audience/client base? Ask yourself 3 questions: Now create a social media strategy, deciding on channels , outlining content for posts, frequency of posts, and ways to sync all the channels together.

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How to create consistency:

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Use your company’s news and summarize it in blog posts. Deals that have closed Unique new properties Industry news News media stories Awards, staff news, company growth Repurpose the same content for your newsletter How can I create good content relating to commercial real estate? C ommercial R eal E state content: Good example of a real estate blog: Tampa Realtor’s blog recently profiled in the St. Pete Times

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Now… How to create your own witter , acebook , Linked , and a few log tips too.

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Follow people in your industry witter 1 sign up 2 pic and bio 3 4 mobile app, blog feed, ping

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acebook 1 2 sign up pic , info, choose tabs 3 mobile app, “like” box 4 Build fan base

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Linked 1 2 create personal profile pic , completely fill out profile 3 import contacts join relevant groups 4 customize profile url , add to Facebook

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log tips + tricks *Create blog with WordPress /Blogger * Repurpose blog content for newsletters *Link to potential customer blogs , bloggers in your niche, blogs on blogroll * Share blog with internal team Shorten blog link with bitly , also track clicks Social RSS tool directly feeds blog to Facebook Add blog url to email signature, reach large audience