Lee Cooper Shoes

Views:
 
Category: Sports
     
 

Presentation Description

Lee Cooper operates across the globe and it permits the sale of lots of Lee Cooper branded products, even the denim jeans.

Comments

Presentation Transcript

Lee Cooper – The History Behind the Brand!:

Lee Cooper – The History Behind the Brand! British clothing company , Lee Cooper operates across the globe and it permits the sale of lots of Lee Cooper branded products, even the denim jeans. The company had started off as a manufacturer for work wear intended for exports but with passage of time by 1930s, started to foray into different products with their main focus on denim jackets and trousers.

The Men Who Started the fashion Revolution:

The Men Who Started the fashion Revolution Morris Cooper and a friend, Louis Maister had started what eventually became Lee Cooper in 1908 when they travelled from Lithuania and ended up in London. They had spent some time in South Africa before ending up in London. They started the operations of the company under the name M.Cooper (Overalls) Ltd. with their premises situated in Middlesex Street, London. They intended to make work wear as they had already seen a market for the same in South Africa.

Making the Switch During World War 1:

M.Cooper (Overalls), during the period of World War I had above 600 people employed for them. They stopped the production of workwear as they saw better market for uniforms, rucksacks and kit bags intended for the British Army. A new factory which was opened in 1937 and was a dedicated unit for denim had a profit of£1,000 by the end of the year. Making the Switch During World War 1

Juggling Between Uniforms and Fashionwear:

In 1939, when the World War II broke out Morris Cooper split his business into two segments one intended for the battle fatigues, military uniforms and flight overalls while the second one focused on workwear. M.Cooper (Overalls) ultimately became one of the armed forces' main and biggest providers. Juggling Between Uniforms and Fashionwear

Becoming The Global Brand That it is Today:

Becoming The Global Brand That it is Today Harold Cooper, the son of Morris Cooper strengthened the company by building it strength to strength and adding products to line and spreading it globally. Famously renowned for its Apparel and Jeans wear collections, the brand also began with Lee Cooper shoes in India under the banner of M&B Footwear Pvt. Limited in the year 1995. The Lee Cooper Shoes in India has a collection available both for men and women and it is a fashion statement.

authorStream Live Help