Red, White and Sold : Red, White and Sold 2007 MY Vehicle Ordering
FORDSTAR Broadcast
Red, White and Sold : Red, White and Sold
Today’s Broadcast : Today’s Broadcast Channel 11 – Host 11 Help Desk 1-800-790-4357
Job #1 Dates : Job #1 Dates
Benefits of Proper Initial Orders : Benefits of Proper Initial Orders Reduce likelihood of aged inventory
Higher customer satisfaction
Higher gross
Lower floor plan costs
Reduce need for dealer trades
Faster inventory turn rates
Today’s Meeting : Today’s Meeting Review new packages, series, order rates
Recommend national order rates
Note: regional rates may vary!
Provide introductory pricing
Will not review residual values
Explorer Overview Glenn Burke : Explorer Overview Glenn Burke
Explorer : Explorer Job #1 Date: July 31
Explorer Key Items : Explorer Key Items Simplified line-up; XLS is eliminated
XLT appearance improvements
More standard equipment on Limited
Door pull repositioned in front row
Audio input jack standard on all audio systems
Strong value story to improve Explorer’s competitive position
Explorer XLT Base Vehicle Improvements : Explorer XLT Base Vehicle Improvements Standard color key door handles
Standard frame hider (when running boards or step bars not ordered)
Side cladding eliminated
Explorer XLT Appearance Package : Explorer XLT Appearance Package “New for 2007” features include:
Painted monochromatic front / rear fascias & wheel lips
Black running boards
17” wheels & tires
Unique film on door bezels
Package Price is $695 MSRP
Explorer XLT Comfort Package : Explorer XLT Comfort Package “New for 2007” features include:
6-way power driver seat
Security approach lamps
Illuminated visors
Overhead console
Rear dome / map light
Leather-wrapped steering wheel
Package price is $295 MSRP
Explorer More Standard Equipment on Limited : Explorer More Standard Equipment on Limited New standard features include:
Manual 3rd row
Auxiliary rear A/C
Reverse sensing
18” aluminum wheels
Safety canopy
Explorer New Door Pull Cup Position : Explorer New Door Pull Cup Position Pull cup placed in more traditional position in door arm rest (front row)
Explorer Model Lineup and Pricing Review : Explorer Model Lineup and Pricing Review XLT 4X2 V6
$28,870 Eddie Bauer 4X2 V6
$30,845 Limited 4X4 V6
$33,160 2006 2007 XLT 4X2 V6
$25,995 Eddie Bauer 4X2 V6
$28,995 Limited 4X4 V6
$32,335 - $2,875 - $1,850 - $825 C&I plans will ensure right payment walks between ’06 and ’07 models
Explorer Model Lineup and Pricing Review : Explorer Model Lineup and Pricing Review 2007 XLT with Appearance & Comfort Package
$26,985 Eddie Bauer 4X2 V6
$28,995
Explorer Model Lineup and Pricing Review : Explorer Model Lineup and Pricing Review Limited Eddie Bauer 2006 2007 Limited Eddie Bauer +$1,025 +$2,315 +$3,340 Manual 3rd row
Auxiliary rear A/C
Reverse sensing
18” aluminum wheels Represents approx. $1,800 value
Explorer Ordering Factors : Explorer Ordering Factors XLT
Appearance Package ($695) and Comfort Group ($295) aggressively priced
Recommended order rate is 75% for both packages
Eddie Bauer
Luxury Package Price reduced $250
Power running boards, heated windshield, and Ironman Package are new options
Slide19 : Explorer Recommended Ordering Mix XLT – 50%
Eddie Bauer – 40%
Limited – 10%
Slide20 : Explorer Recommended Ordering Mix XLT Appearance Package – 75%
XLT Comfort Group – 75%
EB Luxury Package – 45%
Slide21 : 4X2 / 4X4 – market dependent
Eddie Bauer (non-luxury package) Explorer Lease Regions – Recommended Vehicle
Explorer Summing It Up : Explorer Summing It Up Simplified lineup – XLS is eliminated
XLT appearance improvements
More standard equipment on Limited
Door pull repositioned in front row
Strong value story
F-150 Todd Lenz : F-150 Todd Lenz
F-150 : F-150 Job #1 Date: July 17 (Norfolk Assembly)
F-150 Key Items : F-150 Key Items New FX2 Sport
Harley-Davidson Super Crew
Freshened XLT and Lariat Chrome Packages
New features and content
Strong value story; improves F-150’s competitive position
F-150 Content Updates : F-150 Content Updates New FX2 Sport Package
F-150 Content Updates : F-150 Content Updates New Harley-Davidson Super Crew
Freshened Chrome Packages
Chrome H-bar grille on XLT (late availability)
Chrome billet grille on Lariat
Navigation system (DVD-based)
F-150 Product Enhancements : All new cloth seat fabrics (XL, STX, XLT, and FX4) F-150 Product Enhancements Six new colors
F-150 Product Enhancements : F-150 Product Enhancements Seat improvement actions
Enhanced side bolsters across the board
Plush padding on leather seats
XLT chrome grille surround
Auxiliary audio input jack included with all radios except AM / FM
Tire pressure monitoring system (Standard except heavy duty payload)
F-150 Product Enhancements : F-150 Product Enhancements King Ranch enhancements
Body color mirror skull caps and door handles
FX4 luxury package
Body color H-bar grille and door handles
Clear headlamps with medium platinum bezels
Power fold mirrors available on Lariat and FX4
F-150 Product Enhancements : F-150 Product Enhancements Deluxe mirror package now includes self-dimming function for driver’s side
Two-tone paint available at free demand with major capacity improvement
Slide32 : XL – 16%
STX – 8%
XLT – 35% (including 6 points for FX2 Sport)
FX4 off-road – 15%
Lariat – 26% F-150 Recommended Ordering Mix
Slide33 : 20” wheels – 50% of FX4 and Lariat
Two-tone paint – opportunity on XLT
Navigation – 10%
SIRIUS – 40% F-150 Recommended Ordering Mix
F-150 Ordering Factors : F-150 Ordering Factors All 5.4L engines to be FFV except in 5 Green States or with Harley-Davidson, Heavy Duty Pkg., and Flareside
DVD Prep. Package and dual media radio have been discontinued
Late availability on some packages: Snow Plow Prep. Package
5.4L engine in Green States (Super Crew only) XLT Chrome Package
FX4 Luxury Package
Heavy Duty Package
F-150 Lease Regions – Recommended Vehicle : F-150 Lease Regions – Recommended Vehicle XLT Super Crew Cab 4.6L
Drive type (4X2 or 4X4) region dependent
F-150 Summing It Up : F-150 Summing It Up New FX2 Sport is big news
First Harley-Davidson Super Crew in this generation of F-150
Freshened XLT and Lariat chrome packages
New features and content provide plenty to talk about in 2007MY
Strong value story
Fusion Overview: Kate Pearce : Fusion Overview: Kate Pearce
Fusion : Fusion Job #1 Date: July 31
Fusion Key Items : Fusion Key Items Job #1 – July 31, 2006
Enhanced Value Story
Improved equipment levels
Minimal pricing change
Improved safety content
Improves customer consideration based on top purchase reasons
Fusion ‘07MY Key Product Changes : Fusion ‘07MY Key Product Changes Standardize Safety & Security Package on all series
Side airbags & curtains, perimeter alarm
Standardize SE Sport Group
16” aluminum wheel and CDX6 MP3
Standardize SEL Premium Package
Auto headlamps, heated / puddle lamp mirrors, electrochromic mirror & compass
Fusion ‘07MY Key Product Changes : Fusion ‘07MY Key Product Changes Job 2 includes the following standard features
Audio input jack
Mast antenna
Fold flat front seat (SE, SEL)
Job 2 includes the following optional features
All wheel drive
DVD-based navigation
Satellite radio
Rear spoiler
I-4 Appearance Package
Fusion 2007MY Realignment : Fusion 2007MY Realignment Improved package value
Increase S base price by $100
Increase SE & SEL base price by $200
Maintain advertisable price point – under $18k
Fusion Model Lineup and Pricing Review : Fusion Model Lineup and Pricing Review 2006 2007 Safety & Security Safety & Security
SE Sport Group Safety & Security
SEL Premium Pkg.
Fusion Recommended Ordering Mix : Fusion Recommended Ordering Mix
Fusion Lease Regions – Recommended Vehicle : Fusion Lease Regions – Recommended Vehicle I-4 SE Automatic
Fusion Summing It Up : Fusion Summing It Up
Mustang Overview: Jim Owens : Mustang Overview: Jim Owens
Mustang : Mustang Job #1 Date: June 5
Mustang Key Items : Mustang Key Items Job #1 – June 5
Pricing available by last week of May
Brochure publishing late June
www.fordvehicles.com updates coming in July
Mustang New Exterior Colors : Mustang New Exterior Colors Alloy Clearcoat Metallic
Grabber Orange Clearcoat
Mustang New V6 & GT Interior Options : Mustang New V6 & GT Interior Options Interior Sport appearance package w/color accent (18M)
Optional on V6 and GT arrays
Includes
Leather-wrapped steering wheel with satin aluminum spokes
Satin aluminum-plated shift lever with automatic transmission or bright shift knob with manual transmission
Aluminum pedal covers
Black interior components providing contrast with Graphite or Parchment interiors
MSRP ~ $225
Mustang : Mustang
Mustang New V6 & GT Interior Options : Mustang New V6 & GT Interior Options Premier trim with color accent package (68B) availability
Optional on V6 and GT arrays
Includes
Supple to the touch, wrapped and stitched instrument panel brow, console lid, upgraded door arm rests
Satin aluminum-plated shift lever with automatic transmission or bright shift knob with manual transmission
Aluminum pedal covers
Dark Charcoal interior environment with Dark Charcoal carpet
Mustang New V6 & GT Interior Options : Mustang New V6 & GT Interior Options Premier trim with color accent package (68B) availability
Expanded color choices from 06 MY
Red Interior Accent Package to also include
Chamois, Dove (Grey), Parchment (Tan)
Featuring sport bucket leather front and rear seating surfaces with matching color front door trim inserts and floor mats providing interior color contrast
Requires IUP and leather seats (K)
MSRP ~ $395
Mustang : Mustang Premier Interior Trim – Chamois
Mustang : Mustang IUP – Woven Charcoal
Mustang : Mustang Aluminum Pedals on Interior Trim & Premier Trim
Mustang New V6 & GT Audio Offerings : Mustang New V6 & GT Audio Offerings Audio enhancements
Optional SIRIUS™ Satellite Radio (50S)
Standard auxiliary audio input
Mustang V6 Changes : Mustang V6 Changes Available 17" wheels (64D) as a free-standing option
MSRP ~ $300
Decouple ABS & traction control from Pony Package, new spoiler
MSRP ~ $750
Mustang New V6 Exterior – Optional Spoiler : Mustang New V6 Exterior – Optional Spoiler Pony Package & Exterior Sport Appearance Package
2007 Spoiler
Mustang GT Changes : Mustang GT Changes GT Appearance Package
Hood scoop (non-functional)
Pony emblem engine cover
Bright rolled exhaust tips
MSRP ~ $295
Mustang : California Special with GT Appearance Package Mustang
Mustang 2007 California Special with GT Appearance Package : Mustang 2007 California Special with GT Appearance Package Package
Dove or Parchment interior environments
Black leather seats with unique Cal Special contrasting Dove or Parchment leather inserts
California Special badged floor mats
Coupe or convertible
Available in red, white, blue or black exterior
Interior Upgrade Package required
Premium array only Design
18” polished (64W) “Bullitt style” wheels
Unique front fascia including:
Larger air intake
“Chin” spoiler
1.5” lower than GT
Unique rear fascia including:
Race car “diffuser”
Reduced tuck-in
Side scoops
Unique tape stripe
Rolled bright exhaust tips Production & Financial Details
Job 1 Date June 5
07/08 MY Program
1st MY capacity 8,750 units
MSRP approximately $1900
Mustang Coupe Model Lineup and Pricing Review : Mustang Coupe Model Lineup and Pricing Review 2006 2007
Mustang Convertible Model Lineup and Pricing Review : Mustang Convertible Model Lineup and Pricing Review 2006 2007
Mustang National Order Mix : Mustang National Order Mix
Mustang V6 Model Lineup and Pricing Review : Mustang V6 Model Lineup and Pricing Review Performance Package (20A) – 35% $955 discount
Mustang V6 Model Lineup and Pricing Review : Mustang V6 Model Lineup and Pricing Review Leather Package (20B) – 20% $875 discount
Mustang V6 Model Lineup and Pricing Review : Mustang V6 Model Lineup and Pricing Review Appearance Package (20C) – 25% $955 discount
Mustang V6 Model Lineup and Pricing Review : Mustang V6 Model Lineup and Pricing Review Safety Package (20D) – 20% $855 discount
Mustang Lease Regions – Recommended Vehicle : Mustang Lease Regions – Recommended Vehicle V6 Coupe Premium
Interior upgrade packages
Discounted V6 Packages (20A-D)
Mustang Summing It Up : Mustang Summing It Up Pricing available by last week of May
Brochure publishing late June
www.fordvehicles.com updates coming in July
Shelby GT 500 Overview: John Alguire : Shelby GT 500 Overview: John Alguire
Shelby GT 500 : Shelby GT 500 Job #1 Date: June 5
Shelby GT 500 Key Items : Shelby GT 500 Key Items Job #1 – June 5; OK-to-ship end-June
Final allocation calculated by end-May
Pricing available by last week of May
Hero Card (with Colors) shipped in June
Product website: www.svt.ford.com/GT500 (updates coming by June)
Shelby GT 500 Heritage : Shelby GT 500 Heritage In 1967, Carroll Shelby continued his part to fuel the muscle car wars by introducing the Shelby GT 500 Mustang using the big block 428ci engine.
The GT 500 went on to be built until 1970, setting the standard for performance and design.
Forty years later….
Shelby GT 500 40th Anniversary : Shelby GT 500 40th Anniversary …the 2007 Ford Shelby GT 500 is launched.
The Most Powerful Factory-Built Mustang Ever
5.4L Supercharged V8 w / 6-speed
500 horsepower / 480 lbs-ft of torque
Shelby GT 500 Differences vs. Mustang GT : Shelby GT 500 Differences vs. Mustang GT Vintage GT 500-inspired hood with heat extractors, grille, front fascia with splitter and foglamps, and unique rear fascia and spoiler
Eleven color combinations for body and stripes
LeMans “Over the Top” striping (coupe only) and “GT 500” side stripes
SVT-tuned suspension and upgraded race-inspired solid rear axle Unique badging including: “Snake” gas cap and grille badge, “Shelby” decklid
18” x 9.5” aluminum wheels with 255/45 front and 285/40 rear tires
14” vented front brakes with Brembo 4-piston calipers
Convertible top made from premium cloth Exterior
Shelby GT 500 Differences vs. Mustang GT : Unique Interior Trim
Available with red inserts on seats and door panels
Embossed cobra “Snake” figure on seatback, and enhanced bolster support
Unique bright sill plates
Red stitching on steering wheel and shifter boot
Light-toned gauge faces, speedometer and tachometer locations are switched
Stitched steering wheel with thumb pads, leather emergency brake handle Shelby GT 500 Differences vs. Mustang GT Premium Interior Trim Package
Aluminum pedal covers
Wrapped and stitched instrument panel brow and center console
Electrochromic (self-dimming) rearview mirror
Upgraded door armrests
Shelby GT 500 Final Considerations : Shelby GT 500 Final Considerations Please keep in mind…
No Brokering
Selling to a non-retail customer is not permitted
Customer Relations
Keep customer relationships positive by avoiding significant MSRP markups
Shaker 1000 Stereo
A very high-output stereo system, but be aware the subwoofers take up significant trunk space… a golf bag will not fit
This optional stereo is constrained to 33% availability on Convertible
Slide81 : Re-Broadcast
Slide82 : Re-Broadcast
Video On-demand : Video On-demand Ford Dealer Television Web Site
Click on “Complete On-Demand Broadcast Menu”
Click on “2007 Model Year – Vehicle Ordering”
eSourcebook : eSourcebook Complete model year information available for Mustang and Shelby GT 500
Fusion, Explorer and F-150 will be available one month prior to Job 1
To interact with us, log onto: Host 11 : To interact with us, log onto: Host 11 1-313-621-4290 Or Call:
Red, White and Sold : Red, White and Sold 2007 MY Vehicle Ordering
FORDSTAR Broadcast