tourism chapter 04

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Learning Objectives Understand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships. Recognize the variety of types and functions of tourism organizations. Know why states support official offices of tourism. Learn how national, regional, and trade organizations are structured and operated. Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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Tourism Organizations World & National Travel Industry Associations World & National Government Tourism Offices State & Provincial Government Tourism Offices Local & City Government Tourism Departments Local & Regional Tourism Associations/ Convention & Visitor Bureaus State & Provincial Travel Industry Associations Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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Tourism Organizations Tourism organizations can be viewed in the following ways: 1. Geographically 2. By ownership 3. By function 4. By industry 5. By motive Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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International Tourism Organizations Some goals of WTTC are: 1. Work with governments to make tourism a strategic economic development and employment priority. 2. Move toward open and competitive markets. 3. Pursue sustainable development. 4. Eliminate barriers to growth in the industry. World Travel and Tourism Council Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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International Tourism Organizations Most widely recognized organization in tourism Serves as a global forum Transfers tourism know-how Produces statistics and market research Developes tourism human resources Works to facilitate travel Promotes sustainability Creates special projects World Tourism Organization (WTO) Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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Developmental Organizations Examples: World Bank United Nations Development Program Asian Development Bank FONATUR (Mexico) EMBRATUR (Brazil) Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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Regional International Organizations Organization for Economic Cooperation and Development Mostly European membership, but the United States, Canada, Japan and Australia are also members. Pacific Asia Travel Association (PATA) Represents nations in Asia and the Pacific. Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

National Organizations: 

National Organizations Office of Travel and Tourism Industries (OTTI) International Trade Administration, U.S. Department of Commerce Research and Policy Travel Industry Association of America (TIA) leading private tourism organization in U.S. Represents the whole U.S. travel industry Promotes and facilitates increased travel to and within the U.S. Canadian Tourism Commission Public-private partnership Plans, directs, manages, and implements programs to generate and promote tourism in Canada. Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

State Organizations: 

State Organizations All 50 states have travel promotion offices. Spend $695.8 million on tourism development. View tourism as a tool for economic development. Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized

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Other Tourism Organizations Convention and Visitor Bureaus (CVBs) * Not-for-profit umbrella organizations that represent a city or urban area in the solicitation an servicing of all types of travelers to that city or area, whether they visit for business, pleasure, or both. International Association of Convention and Visitor Bureaus (IACVB) * Most city CVBs belong to this organization. Chapter 4: World, National, Regional and Other Organizations Part Two: How Tourism Is Organized