Presenting Balyolu: The Honey Road, MAY 2012

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Learn more about the world's very first honey road right here!

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BUILDING THE WORLD’S FIRST HONEY ROAD:

BUILDING THE WORLD’S FIRST HONEY ROAD It’s Adventure At Its Sweetest

WHAT IS BALYOLU?:

WHAT IS BALYOLU? Balyolu is the first honey tasting walking adventure of its kind, led and inspired by women beekeepers and rural entrepreneurs. Run eco-tours in the Kars and Ardahan regions. Re-Invest profits into women and family-run small rural businesses. Sustain operations through tourism and niche product sales. Provide education, cross-cultural exchange, and trainings in villages. Make small-scale Turkish honey some of the most famous in the world. We will be the first locally-based company to …

HOW DOES IT WORK?:

HOW DOES IT WORK? Balyolu takes the revenue from SWEET travel experiences and reinvests it into rural businesses & villages (with a focus on honey!). Connect Communities Incubate GREEN Rural Women-Led Businesses Build a Rural Mobile Market-Place Of… Build GREEN Village Hospitality Infrastructure IDEAS! Food culture tradition heritage history EXPERIENCES Nature

WHY A HONEY ROAD?:

WHY A HONEY ROAD? We are putting the world’s very first honey tasting heritage route on the map…and Turkey, with the highest concentration of bee-boxes per square kilometer is the perfect place to start. Most regional development projects focus on animal husbandry, but too much leads to overgrazing and is bad for the environment. And unlike wine tasting and mono-crops like vineyards, - honey is both perfectly environmental and family friendly. Honey is a historic local product, with the world’s oldest honey traced back to this region. Organic honey requires pristine environments and local stability – ideal for village women. Honey tasting emphasizes quality over quantity, shifting Turkey’s honey status quo. Honey tasting (versus just selling honey) brings investment and cultural exchange into remote rural villages.

WHERE DOES IT GO?:

WHERE DOES IT GO? Balyolu works in some of the most remote, beautiful, pristine, and “under-developed” regions of Turkey: Ardahan, Kars, and Şavşat. Turkey is the 7 th top tourism destination in the World … But nearly ALL of this $18 billion tourism revenue goes to the west coast . For 8 months out of the year, Turkey’s Northeast is severely cold, leading to limited regional investment, development, construction, or progress . However, Balyolu is about to change this paradigm of poverty into a A Honey T asting Paradise . ARDAHAN ŞAVŞAT As a result, this is Turkey’s most difficult region to live in.

WHO IS BALYOLU?:

WHO IS BALYOLU? Balyolu is a global team of rural innovators, creative thinkers, explorers, and avid honey lovers…! Cat Jaffee (Buket) Founder, CEO 5+ years of rural experience at Ashoka, Aspen Institute, & Asian Rural Institute; Turkish Fulbright Scholar, National Geographic Young Explorer. Deniz Duygu Co- Founder, CFO 5+ years of international corporate experience at Ernst. Completing MBA at Koc University. Arzu OrhanKazi Village Director 15+ years of rural experience with KAMER. Kars local, women’s business expert. Adriana & Claire Media and Marketing Directors E xperience launching personal companies and raising over $41,000 through creative communications on Kickstarter. … And community advisors, board members , and partners including : Çağan Şekerciğolu (KüzeyDoğa), Tara Hopkins (Copmadem), Karsstore, Kars Otel, Kars Municipality, Irfan Kandirmir (Ankara University), and many families from Gole, Cildir, Ani, Şavşat…and more…

HOW FAR ALONG ARE WE?:

HOW FAR ALONG ARE WE? Well, in our first Four months… We’ve raised over $45,000 selling merchandise and 24 trips in partnership with TURSAB certified Geografika Travel Company and Kickstarter. We’ve established two legal companies in Turkey and the U.S., patenting our product, establishing two offices…and we bought a pickup truck ! We’ve visited over 50 villages , selected 4 for the inaugural route, begun 4 village infrastructure projects , and walked over 100 km to map the Balyolu. We’ve been featured in over 30 international media outlets including, the Guardian, MTV, Tree Hugger, Hürriyet , Eurasianet, Foodtripper, and more… We’ve presented the idea to over 12 regional mayors, muhtars, ministers, and government leaders. We’ve won recognition as Audience Favorite TWICE at two of the world’s largest business plan competitions: Berkley’s GSVC and the MIT GSW.

HOW CAN YOU HELP?:

HOW CAN YOU HELP? We are so glad you asked! We’re looking for business partners, introductions, and clients! Partners Introductions Clients Partner with us to promote your brand on our National Geographic Expedition documenting the honey stories of the region. Help us build toilets, buy hives, cover gas, and pay the costs of trainers. We will cover our materials with your logo. Sponsor our TURSAB license and support local youth in becoming legal Kokart tour guides for our program. We will give you a lifetime gold card to walk the honey road with us whenever you want! We want to make Balyolu as official as possible, and to do this, we want to have meetings with the top people in Ankara, Turkey. Are you friends with the Culture and Tourism Minister? Do you regularly drink coffee with someone who you think would help us navigate the legal and bureaucratic obstacles of starting a new company? Do you know a university that would like to work with us? Would you or a friend like to join us for a trip? We have three official trips this summer: June 9 – June 16 June 30 – July 7 July 26 – August 4 There are still a few spots available if you are interested! We also sell bags, earrings, posters, and cards, and starting next year, we will begin a cosmetics line. Contact us from the next slide to learn more!

FUN EXTRAS!:

FUN EXTRAS! Have you seen some of our videos? Check out our Kickstarter campaign, we had over 270 backers! Want to read about us in the Guardian?

WANT TO LEARN MORE?:

WANT TO LEARN MORE? We Look Forward to speaking with you soon! Catherine Jaffee & Deniz Duygu Balyolu : The Honey Road English: 0535 025 45 25 Turkish: 0532 695 10 11 Website: http://www.balyolu.com Email: balyolu@gmail.com Blog: http://www.inspiredbeeing.com UNITED STATES 5890 Woodbourne Hollow Boulder CO, 80301 TURKEY Yukarı Dudullu Mah. Bostancı Yolu Cad Keyap İş Merkezi No:17 Ümraniye- Istanbul 34775