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Kelly Flatley and Brendan Synnott, who became friends at age 11 while attending Middlesex Middle School in Darien, CT, are the business partners behind Bear Naked all-natural breakfast foods. Kelly first developed Bear Naked’s original fruit-and-nut granola formula in July 2002 by baking whole ingredients in her parents’ kitchen and tweaking the recipe until it was perfect. She then labeled the concoction "Bear Naked" and started selling it at sidewalk sales and a couple of local markets. Her granola was plainly packaged in a clear plastic bag and hand-tied with a piece of hay. A month later, Brendan, on hiatus from his role as a talent manager for Saturday Night Live, started joining Kelly in the kitchen, the two cooking all through the night and selling their granola by day. In October 2002, Brendan and Kelly decided to move forward as business partners and Bear Naked was born. Over the next few months, the company really began to grow, and by the end of 2004, Bear Naked was distributing its products to more than 2,000 retailers in 25 states with 20 full-time employees. By August 2005, Bear Naked was the country's fastest-growing natural cereal brand, with the number one and number two selling granola products in the nation. The next month, Kelly, Brendan, and the entire Bear Naked team traveled to Washington, D.C., in their signature Bear Naked vans to launch a new line of breakfast products to retailers at the Natural Products Expo East. With an eye-catching display and abounding energy, the new Low-Sugar Cereals, All-Natural Oatmeal, and 100% Organic Hot Cereals debuted to rave reviews. Today, Bear Naked breakfast products can be found at retailers nationwide.Bear Naked is an all natural food and lifestyle company that offers a full line of all natural granola, granola bars and ready to eat cereal. Bear Naked was founded in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi Company, a subsidiary of Kellogg Company. Today, Bear Naked operates as an independent business in La Jolla, Calif. It has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S.Bear Naked was founded in October 2002 as a two-person operated business. By the year's end, Bare Naked was selling its product in 25 stores in the Connecticut area.In 2003, Bear Naked clinched their first 50 case deal with Stew Leonard, Jr. of Stew Leonard's Inc. (a dairy and grocery store chain in Norwalk, CT) by showing up unannounced at 7:30 a.m. with breakfast after countless unanswered phone calls. 2003 also marked the company's first hire as well as a growth in their sales distribution from 40 to 400 stores. Bear Naked has since grown to be distributed from coast to coast and is currently the #1 granola brand on the market.Team Bear Naked is the group of 110 runners and triathletes that act as ambassadors through their achievements and in their local communities. Team Bear Naked members are represented in Los Angeles, San Diego, San Francisco, Seattle, Denver, Chicago, Boston, Baltimore/D.C., New York, Miami and Portland, Ore. Potential athletes for the annual team selection are required to have at least 4 events within the year in order to be eligible. Team members assist in managing events such as breakfast or training clubs in order to further promote the brand.

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