SMO and SMM

S.M.O. & S.M.M. : 

S.M.O. & S.M.M. M ost S uccessful T rend for Internet Marketing

S.M.O.: 

S.M.O. Social Media Optimization

Definitions: 

Definitions It is a systematic way of social media activity with the intention of attracting unique visitors to website content. SMO is one of many online methods of website optimization. Preparing a website for use by social media communities. This involves doing things such as placing social bookmarking buttons on pages, developing content particularly for social media communities, or embedding social media tools on pages.

Most Popular Social Media Sites: 

Most Popular Social Media Sites

SMO methods: 

SMO methods Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

SMM: 

SMM Social Media Marketing

Definitions: 

Definitions Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Marketing/Promoting your Product or Service in the Online Social Environment. SMM refers to marketing done through social media or social networking websites.

PowerPoint Presentation: 

One of the key components in successful social media marketing implementation is building "social authority". There are various statistics that account for social media usage and effectiveness for individuals worldwide. Some of the most recent statistics are as follows: Social networking now accounts for 22% of all time spent online in the US. A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.

Continued….: 

Continued…. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. Australia has some of the highest social media usage in the world. In usage of Facebook Australia ranks highest, with over 9 million users spending almost 9 hours per month on the site. The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. As of June 2011 Facebook has 750 Million users.

Pros of Social Media: 

Pros of Social Media Quick, honest, and detailed feedback from the customer. Allows for deeper engagements with customers. Similar to great brand marketing and customer service, the benefits of doing social media right can last for years. In the past, companies that had the most money to spend on marketing often won, today it's the company that produces great products and experiences for their customers. If you are a progressive company you can use these tools to effectively recruit new talent.

Cons of Social Media: 

Cons of Social Media Tools can quickly change; one day it is MySpace, Orkut, Friendster, and Bebo; the next day it's Facebook and Mixi. There are a lot of hidden soft costs: it takes time to develop relationships with customers. In the offline world, developing relationships takes time and effort – the same holds true within social media. If the customer feels they haven't been treated appropriately, they have powerful tools at their disposal (YouTube, Twitter, etc.) to express their side of the story and negatively impact a brand reputation.

Mistakes in SMO: 

Mistakes in SMO The No Blog Condition The Unclear Idea Mixture of Personal and Professional thoughts Assumptions Think before you Write! Doing Everything yourself Being a Selfish Professional Bossy Nature and Lack of Conversation Showing off Wavy nature ( Keep your Online personality Constant ) The TIT-For-TAT Attitude Inconsistency and Excessive Promotion

Hurdles and Solutions: 

Hurdles and Solutions Twitter Followers Facebook Fan page likes Social Authority LinkedIn marketing Other sites like Stumble upon Tumblr

Thank You: 

Thank You