Site Structure or Link Architecture - SEO Fundamental Workshop

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Presentation Description

Site Structure, Link Architecture, Content Siloing for SEO.

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Presentation Transcript

SEO Fundamentals: 

SEO Fundamentals Site Structure or Link Architecture Presented by: Asif Anwar

About the Presenter: 

About the Presenter SEM Account Manager for Blueliner Marketing, LLC Learning about SEO since the meta age, i.e. 2001 Started Professional SEO in 2003 Started Multilingual SEO in 2005 Started PPC in 2008 Started Social Media Marketing in 2007 ASIF ANWAR @ SEOExpertBD / asifanwarpathik www.seoppcsmm.com

Why Site Structure?: 

Why Site Structure? Ensure the proper navigation for visitors Make sense of you contents to Googlebot Pass relevance of the topic and ensure semantic link flow Create authority of a page

Building Authority: 

Building Authority Please read my article: Authority Begins at Home – Onsite Link Building is Better than Offsite http://www.seoppcsmm.com/post/1985896298/google-auhority-factors-onsite-link-building

Simple Site Architecture: 

Simple Site Architecture

Compound Site Architecture: 

Compound Site Architecture

WordTracker Video: 

WordTracker Video

PR Sculpting & Content Siloing: 

PR Sculpting & Content Siloing Nofollow Follow Follow Follow Follow Nofollow Disapproved by Matt Cutts

Additional Resources: 

Additional Resources How to plan your site structure for maximum traffic (Video): http://www.wordtracker.com/academy/plan-your-site-structure-for-maximum-traffic-video How to plan your site structure with keyword research: http://www.wordtracker.com/academy/site-structure-planning-seo Part 1 & 2. Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay: http://www.youtube.com/watch?v=ue5e7fpuflU and http://www.youtube.com/watch?v=cs92eGH9RmA BIMPA Group in Facebook : https://www.facebook.com/groups/bimpa/

Slide 10: 

Thank You for Your Time Now, go and have a struggling time, because prosperity brings more struggles