cafe coffee day

CAFÉ COFFEE DAY (CCD):

CAFÉ COFFEE DAY (CCD) A LOT CAN HAPPEN OVER COFFEE

MEMBERS:

MEMBERS AANCHAL AGARWAL 1 FRANCINA DAVID 15 MADHURIMA GUPTA 26 NIDHI CHHEDA 29 RUSHAB H KANSARA 33 BHAGYASHREE KEDIA 35

Slide 3:

It opened its first cafe in 1996 on Brigade Road in Bangalore . Café Coffee Day is a chain of coffee shops in India. Largest cafe retail chain in India, with 1000 cafes in 141 cities and many in its base, Bangalore. CCD’S most unique aspect is that it grows the coffee it serves. CCD has today become the largest youth aggregator . Their success strategy has come by focusing the 3 “A” i.e. accessibility, affordability, accessibility. CAFÉ COFFEE DAY(CCD)

Slide 4:

CAFÉ COFEE DAY POINEERED THE CAFÉ CONCEPT IN INDIA IN 1996. IT IS A RUPEES 750 CRORE ISO CERTIFIED COMPANY. IT IS INDIA’S ONE OF THE LEADING COFEE EXPORTERS WITH THE CLIENTS ACROSS USA EUROPE AND JAPAN . BASIC FACTS

Slide 5:

RED STANDS FOR LEADERSHIP AND VIATALITY ,IT IS ALSO STANDS FOR PASSION FOR COFFEE. GREEN STANDS FOR 125 YEARS OF COFEE GROWING HERITAGE OF THIS VERTICALLY INTEGRATED GROUP . WHITE STANDS FOR PURITY OF PURPOSE. WHAT DOES THE DIFFERENT COLORS SYMBOLISE?

Slide 6:

Factors determining demand for CCD Afforbable price as compared to competitors Strong youth orientation S ocial place to relax Customer orientation High rated tastes

Slide 7:

Value for money Variety and wide choice Bandwagon effect AND Demonstration effect good hospitality Strong brand image Coffee drinking fashion

Slide 8:

Wide network of branches, stratergic positioning Status factor for middle class youth lethal combination of Classic Coffee + Caters Indian Taste Quality products Friendly and Stylish social hub Increase in disposable income Consistent service at all outlets

THREAT FROM COMPETITORS :

THREAT FROM COMPETITORS Competitive coffee outletes like mochas, barista, all have the same target audience The branches of all competitors are located close to each other , thus eating into each other’s market low degree of product differentiation Substitute effect

Slide 12:

VIDEO Video ONCE UPON A TIME IN CCD

CONCLUSION:

CONCLUSION CCD is at the heart of the cafe culture wave that has swept across metropolitan cities It has tremendous demand and following but it still needs to work on creating a strong brand image and customer loyalty, also there is a constant need to move and evolve for there is cut throat competition in this sector … It has great potential to be one of the leading coffee shop brands in India and a brand to reckon ……..

THANK YOU:

THANK YOU

MEMBERS:

MEMBERS AANCHAL AGARWAL 1 FRANCINA DAVID 15 MADHURIMA GUPTA 26 NIDHI CHHEDA 29 RUSHAB H KANSARA 33 BHAGYASHREE KEDIA 35