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Through Ticketing At Dallas Love Field Will Increase Passengers Traveling To and From North Texas By 2 Million Annually and Produce $259 Million Per Year in Fare Savings July 12, 2006 By

Fundamental Assumptions of Analysis: 

Fundamental Assumptions of Analysis Analysis assumes a steady state environment in 2008 where: Love Field is capped at 20 gates Airlines serving Love Field will be permitted to market and offer through ticketing to and from any domestic destination on services operated through any point in the current 'Wright Amendment' states (i.e., via Texas, New Mexico, Oklahoma, Kansas, Arkansas, Louisiana, Mississippi, Missouri, and Alabama)

The Wright Amendment Perimeter: 

The Wright Amendment Perimeter The Wright Amendment prohibits air service from Love Field to any city beyond Texas and 8 close-by states 244 million people (83% of the U.S. population) live beyond the Wright Amendment perimeter NM TX OK KS AR LA MS AL Source: Sales andamp; Marketing Management, Survey of Buying Power, September 2005. MO

Through Ticketing Will Increase Traffic To/From North Texas by 2 Million One-Way Passenger Trips Annually: 

Through Ticketing Will Increase Traffic To/From North Texas by 2 Million One-Way Passenger Trips Annually Annual Oandamp;D Passengers (Millions) 2008 North Texas Passengers From Outside the Wright Amendment Perimeter Without Through Ticketing 2008 North Texas Passengers From Outside the Wright Amendment Perimeter With Through Ticketing Allowed Source: Campbell-Hill andamp; SHandamp;E analysis 2.0 million passengers

Total Passenger Fare Savings From Through TicketingWill be $259 Million Annually(In Constant 2005 Dollars): 

Total Passenger Fare Savings From Through Ticketing Will be $259 Million Annually (In Constant 2005 Dollars) Amount Paid (Millions) Amount North Texas Passengers Will Pay With Through Ticketing Allowed Amount North Texas Passengers Would Have to Pay at Current DFW/DAL Fare Levels This estimate does not include the economic multiplier effects that flow from increased air travel. Source: Campbell-Hill andamp; SHandamp;E analysis $259 million fare savings $0

Select Examples of Fare Savings Available For Passengers TravelingTo and From North Texas: 

Select Examples of Fare Savings Available For Passengers Traveling To and From North Texas Average One-Way Fare 1/ U.S. DOT, Origin-Destination Passenger Survey, CY 2005, via Data Base Products, Inc., adjusted to include taxes and fees. 2/ Based on regression analysis of Southwest multiple-coupon fare data for CY 2005. Current North Texas Fare1 Estimated North Texas Fare Available With Through Ticketing2 - 34% - 29% - 27% - 37%

Estimated Fare Savings Available By Market: 

Estimated Fare Savings Available By Market 1/ U.S. DOT, Origin-Destination Passenger Survey, CY 2005, via Data Base Products, Inc., adjusted to include taxes and fees. 2/ Based on regression analysis of Southwest multiple-coupon fare data for CY 2005. 3/ Current SJC and OAK fare calculations each include half of San Francisco (SFO) market. 4/ Current MHT and PVD fare calculations each include half of Boston (BOS) market. 5/ Current FLL fare calculation includes Miami (MIA) market. 6/ Current BWI fare calculation includes Washington (DCA+IAD) market. 7/ Current MDW fare calculation includes Chicago (ORD) market.

Allowing Through Ticketing Will Produce $2.4 Billion in Annual Benefits(More than Half to Local Economies Beyond the Wright Perimeter): 

Allowing Through Ticketing Will Produce $2.4 Billion in Annual Benefits (More than Half to Local Economies Beyond the Wright Perimeter) $1.1 billion $978 million $259 million Notes: Does not include increased revenues to affected airports from higher passenger volumes. Amounts in 2005 dollars. Estimated net new North Texas Oandamp;D traffic allocated by point-of-origin in the same proportion as during CY 2005, as reported in the U.S. DOT Origin-Destination Passenger Survey, via Data Base Products. Total Benefit = $2.4 Billion

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