logging in or signing up communications BAWare Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 73 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ACS Divisions — The Strength Behind Successful Public Communications : ACS Divisions — The Strength Behind Successful Public Communications 2003 Division Leaders Conference Washington, D.C. – February 2003 Charmayne Marsh & Marvin Coyner — ACS Office of Communications This Is Only a Test!: This Is Only a Test! How hard is it to translate and communicate your message? Need five able volunteers Controlled study: Rules for volunteers, rules for audience Pop Quiz: What’s the Link?: Pop Quiz: What’s the Link? Hurricanes DC sniper The President The Congress Saddam Hussein School shootings Osama Bin Laden Princess Diana Our Competitive Edge: Our Competitive Edge ACS Office of Communications Highly involved members like you Excellent long-term relationships with media around the world New findings that meet news criteria Together, We Offer …: Together, We Offer … News releases News conferences Press kits Sunday tutorials by division Active “pitching” of story ideas Master classes, workshops for media Media inquiries and interviews On-site news room and services for reporters Our Newsgathering Process Phase 1: Identify News: Our Newsgathering Process Phase 1: Identify News Communications science writers review all national meeting abstracts on OASYS Special attention if marked “newsworthy” Request “non-technical summaries” from researchers to learn more Our Newsgathering Process Phase 2: Research & Prioritize: Our Newsgathering Process Phase 2: Research & Prioritize Contact program chairs, symposia organizers to learn more Develop list of potential stories Writers, pitchers, managers discuss and prioritize Interview researchers directly Our Newsgathering Process Phase 3: Translate, transmit: Our Newsgathering Process Phase 3: Translate, transmit Research that “pans out” written and edited as news release Fact-checked with researchers Contact info gathered for speakers, experts who can comment Distribute and pitch releases to media Our sources (yes, you!) : Our sources (yes, you!) Division chairs, program chairs Symposia organizers Presenters Governance and staff Get Involved: Identify News: Get Involved: Identify News Firsts or trends Surprises or confirmations Samples, visuals “Neighbor test” Life basics: food, clothing, shelter, health, environment New materials, technologies Commercial viability Historic or odd news Linked to news or to region of meeting Big names with news Why We Do This: Why We Do This Major thrust in ACS strategic plan: improve public recognition and appreciation for chemistry’s contributions Positions ACS as reliable source Promotes and involves members in communicating with public 2002 Top Topics: Orlando: 2002 Top Topics: Orlando Nerve cell regeneration (CARB) reached 3.8 million Magnetic fluids for retinas (POLY) reached 2 million Survey of drugs in the environment (ENVR) reached 1.8 million Tritium at WTC (NUCL) reached 1.8 million Tea fights cancer (AGFD) reached 1 million 2002 Top Topics: Boston: 2002 Top Topics: Boston Honey fights cholesterol (AGFD) reached 53.8 million Carbohydrates linked to arthritis (CARB) reached 22.3 million Broccoli pill (MEDI) reached 5.8 million Blueberries improve brain function (AGFD) reached 3.6 million Head lice studies (AGRO) reached 3.4 million Questions and Answers : Questions and Answers You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
communications BAWare Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 73 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ACS Divisions — The Strength Behind Successful Public Communications : ACS Divisions — The Strength Behind Successful Public Communications 2003 Division Leaders Conference Washington, D.C. – February 2003 Charmayne Marsh & Marvin Coyner — ACS Office of Communications This Is Only a Test!: This Is Only a Test! How hard is it to translate and communicate your message? Need five able volunteers Controlled study: Rules for volunteers, rules for audience Pop Quiz: What’s the Link?: Pop Quiz: What’s the Link? Hurricanes DC sniper The President The Congress Saddam Hussein School shootings Osama Bin Laden Princess Diana Our Competitive Edge: Our Competitive Edge ACS Office of Communications Highly involved members like you Excellent long-term relationships with media around the world New findings that meet news criteria Together, We Offer …: Together, We Offer … News releases News conferences Press kits Sunday tutorials by division Active “pitching” of story ideas Master classes, workshops for media Media inquiries and interviews On-site news room and services for reporters Our Newsgathering Process Phase 1: Identify News: Our Newsgathering Process Phase 1: Identify News Communications science writers review all national meeting abstracts on OASYS Special attention if marked “newsworthy” Request “non-technical summaries” from researchers to learn more Our Newsgathering Process Phase 2: Research & Prioritize: Our Newsgathering Process Phase 2: Research & Prioritize Contact program chairs, symposia organizers to learn more Develop list of potential stories Writers, pitchers, managers discuss and prioritize Interview researchers directly Our Newsgathering Process Phase 3: Translate, transmit: Our Newsgathering Process Phase 3: Translate, transmit Research that “pans out” written and edited as news release Fact-checked with researchers Contact info gathered for speakers, experts who can comment Distribute and pitch releases to media Our sources (yes, you!) : Our sources (yes, you!) Division chairs, program chairs Symposia organizers Presenters Governance and staff Get Involved: Identify News: Get Involved: Identify News Firsts or trends Surprises or confirmations Samples, visuals “Neighbor test” Life basics: food, clothing, shelter, health, environment New materials, technologies Commercial viability Historic or odd news Linked to news or to region of meeting Big names with news Why We Do This: Why We Do This Major thrust in ACS strategic plan: improve public recognition and appreciation for chemistry’s contributions Positions ACS as reliable source Promotes and involves members in communicating with public 2002 Top Topics: Orlando: 2002 Top Topics: Orlando Nerve cell regeneration (CARB) reached 3.8 million Magnetic fluids for retinas (POLY) reached 2 million Survey of drugs in the environment (ENVR) reached 1.8 million Tritium at WTC (NUCL) reached 1.8 million Tea fights cancer (AGFD) reached 1 million 2002 Top Topics: Boston: 2002 Top Topics: Boston Honey fights cholesterol (AGFD) reached 53.8 million Carbohydrates linked to arthritis (CARB) reached 22.3 million Broccoli pill (MEDI) reached 5.8 million Blueberries improve brain function (AGFD) reached 3.6 million Head lice studies (AGRO) reached 3.4 million Questions and Answers : Questions and Answers