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Web Advertising:

Web Advertising

What is Web Advertising.:

What is Web Advertising. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples : contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

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Two of the best free ways to make use of web advertising are blogging and social media advertising .

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Dell • In 2005, Dell didn’t have a blog. But one of their customers did …

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Dell’s customer strikes back • This customer was very upset with Dell’s customer service. • He wrote about his experience on his blog. • So did another blogger , whose post was so popular, it led to the creation of a new term for Dell…

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Dell Hell in Google • If you search for Dell Hell in Google, that guy’s post is the first result. • As a result, Dell got negative press coverage in the New York Times and Wall Street Journal.

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Dell couldn’t fight back • Dell didn’t have a blog, so they were unable to communicate with the angry blogosphere.

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Result • But there was a happy ending. Dell set up their own blog.

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Happy ending “ In the age of customers empowered by blogs and social media, Dell has leapt from worst to first." - Jeff Jarvis, Business Week First step: Dell dispatched technicians to reach out to complaining bloggers and solve their problems, earning pleasantly surprised buzz in return .

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Dell’s new blog

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Measurable results Dell saw a 27 point decrease in negative blog posts , from 49 percent at the peak of Dell Hell to the current 22 percent . Cost would have been hundreds of millions for similar ad campaign.

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Michael Dell: " A company this size is not going to be about a couple of people coming up with ideas. It's going to be about millions of people and harnessing the power of those ideas."

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Comcast couch guy From the blog : “ A Comcast technician came to replace a faulty modem. After spending an hour on hold with Comcast's central office, he fell asleep on my couch . I've been in my apartment for three weeks and my internet connection is still non- functional. This is my tribute to Comcast, their low quality technology and their poor customer service.”

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Comcast couch guy • Number of views on YouTube: 1,181,809 • See the movie

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AOL - cancel my account ! • Vincent Ferrari wanted to cancel his AOL account. It took him 21 minutes of frustration to succeed. At one point the AOL rep asked 30 year old Ferrari to speak to his dad. • Unfortunately for AOL, Ferrari recorded the conversation and published it on YouTube.

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AOL - cancel my account ! • Video covered on MSNBC and elsewhere • Number of views on YouTube: 218,391 • See the movie

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