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Launch a Product:

Launch a Product By Central University of Kashmir

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Why Radio Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of Adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week. Radio commercials have 80% of the recall power of television commercials but are priced more efficiently. Research shows that replacing one newspaper advertisement with two radio commercials will increase brand recall 100% with adults between the ages of 18 and 60. Sources: RAEL INC & RADAR 92

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STUDIO CONFIGURATION ON AIR STUDIO The basic requirement of a Community Radio Station would be for a common ‘On-Air’ and ‘ Programme Production Studio’, which will be acoustically treated,requirements of recording, editing and storage in the analog and digital domains, besides meeting the requirements of an ‘On-Air Studio. The recording and playback facilities will center around a hard disk based system assisted by compact disc and cassette players etc. VOICE OVER BOOTH (DISCUSSION STUDIO) The next step is to include a voice over booth (VOB) in addition to the On-Air Cum Production Studio. VOB is an acoustically treated booth designed to optimize on the requirements of spoken word programming. The room will be suitable to accommodate 4 participants and the proceedings from there can either be recorded or put live on the air through the ‘On-Air Studio’. Provision is available for the participants to listen to the programmes on high quality headphones. PRODUCTION STUDIO A Separate Production Studio can be provided for the stations where more quantum of in-house production is anticipated. The production studio will be equipped with recording / editing and storage devices. This will enable uninterrupted production activities even while the station is on air. The production studio can also serve the purpose of a ‘Backup Studio’ for ‘On-Air Studio’ in case of any emergency.

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To start an FM Station, you have to get permission from MIB ( Ministry of Information & Broadcasting). The license fees is Minimum Net Worth required for one channel per center in all regions: D category Centers: Rs. 50 Lakhs . C category Centers: Rs. 1 Crore. B category Centers: Rs. 2 Crore. A or A+ category Centers: Rs. 3 Crore. All Centers: Rs. 10 Crore Annual Fee shall be charged @ 4% of gross revenue, for the year

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Market Segmentation on the basis of age

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Target Market . . Our Target Market will be Youth of our country. Youth is always ready to try new things More Market share easily achievable

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Positioning Career information Reprise Music Romance Tips Movie Masala Market information Youth issues

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Live Shows Sponsorships Road shows Social media Youth TV Channels Advertisement and promotion technique

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Stations receive support from several sources, including: listener contributions, corporate sponsorship, in-kind and direct support from universities (for those licensed to a college or university), foundation grants and major gifts, grants from the Corporation for Public Broadcasting, and in some cases, state and local governments

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The End… Please Tune to 69.6 FM

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