Telecom Industry in India


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Telecom Industry in India:

Telecom Industry in India


INVINCIBLES Group Members Company Sana Shoukat (110124) Airtel Umer Mufeed (110126) Tata Docomo Ahmad Wazir (110102) BSNL Omar Kawa (110116) Vodafone Umer Ashraf (110129) Reliance Nitin Kumar (110115) Idea Yasir Javaid (110131) Aircel

Market Leader:

Market Leader Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. First private telecom service provider to connect all states of India . Covers 23 telecom circles of the country, has 21 million customers. Highly successful brand in India. Best network coverage in the country.


Product Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Airtel landline Data cards Value Added Services (VAS) The different value added services provided by Airtel are- Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service


Contd … Hello Tunes & Ring Tone Copy hello tunes Voice Mail Service Gifting of Ring Tones & Hello Tunes GPRS Conference call Airtel money


Price Variable customer based pricing strategies. Airtel has provided its customers various facilities on the price front: Total cost control Easy recharge 24 hour recharge Recharge via internet Roaming Different prepaid and postpaid plans are available: Airtel prepaid regular Postpaid plans STD pack Senior citizen plan Entrepreneurs with business plan


Place Airtel provides its customers with the following facilities: Extensive presence across 23 circles Airtel customer care touch points Setting up convenient service centers in marketplaces helps to increase visibility and improves accessibility to customers. Distributors like grocery stores/ small outlets etc. Internationally offers telecom services in 18 countries across Indian subcontinent and Africa. It includes three countries in Indian subcontinent: India, Sri Lanka, Bangladesh and fifteen African countries, namely: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia.




Promotion Airtel is one of the best known brands in India. Large scale print and video advertising. Celebrity endorsers like Shah Rukh Khan, AR Rahman , and Sachin Tendulkar In 2002 Airtel got its signature tune from AR Rehman , this signature tune is perhaps the most downloaded in India. Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 cricket tournament. The tournament itself was named " Airtel Champions League Twenty20”. On May 9, 2009 Airtel signed a major deal with Manchester United Football Club. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers.


Contd …. Tie up with leading handset manufacturers like Nokia, Samsung and HTC to provide Airtel connections as a part of the package. Sponsoring socially relevant community programs across country, for example, organizing painting competitions for children, educational facilities for marginalized children. Sponsoring popular events like half marathons, concerts and boat races. Airtel’s advertisements are always very distinct and present the brand as very energetic, youthful and essential. Airtel came up with many ad-specific taglines like ' Kabhibhi , Kahinbhi ' 'Touch Tomorrow' and the current tagline 'Express Yourself'. They capture the importance of Airtel in consumers' lives.

Publicity And Events:

Publicity And Events Big Boss KBC Indian Sangeet Award Bol Baby Bol



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