Slide 2:
CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters Seeing is Believing
83% of people say they feel more comfortable buying a product they've seen demonstrated. Attack is experienced in logistically planning and placing in-store product demonstrations to help you reach consumers. We supply experienced talent to enthusiastically demonstrate and distribute samples directly to your target audience in grocery markets, retail departments, and shopping malls. Why Use In-Store
Demonstrations?
Slide 3:
Doritos College Sampling Increase product relevance among collegiate audiences, as well as celebrate the 2008 presidential election. Challenge Winning Strategy Highlights Attack! distributed “2008 Election” themed bags of Doritos chips at 21 college and university campuses nationwide.
Shipping, receiving, securing college and university permissions,
identifying and assigning sampling locations, and managing clean up and recycling were seamlessly managed by Attack!’s internal team.
Between 3,000 and 6,000 bags of Doritos were distributed per campus. 99,000 bags of Doritos sampled
168 hours worked in a two-day period
88 staff working simultaneously in 21 markets Agency: Collegiate Promotions
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FLO TV Holiday Mall Demonstrations Raise brand awareness of FLO TV’s new products in the midst of the holiday shopping season. Challenge Winning Strategy Highlights Teams of energetic and knowledgeable FLO TV Brand Ambassadors performed product demos, hosted fun contests and distributed collateral in three major US markets—Chicago, Minneapolis and New York.
Brand Ambassadors engaged with shoppers at Navy Pier, Mall of America and Manhattan Mall. Fun promotional items like branded head-sets, candy canes and t-shirts were distributed in conjunction with over 65,000 brochures and promotional cards, 200,000 brand impressions
50,000 live product demos
Brand Ambassadors and Emcees
Brochure Distribution
Spin and Win game
Promotional Card Distribution Agency: Momentum Worldwide
Slide 5:
Jeffrey Lee
Office: 323-454-4472 ext: 231
Email: jefffrey@attackmarketing.net
www.attackmarketing.net Thank You!
Contact us for more information on In-Store Demonstrations