Slide 2:
CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters Get Branded
Get your message in front of the consumers that matter most. Attack! is committed to exposing your brand directly to your target audience. Our branded cups, sleeves and placemats allow you to meet your consumers at their favorite coffee shops, restaurants, and bars across the country. Let Attack! help you stir up interest, build visibility, and meet your consumers at the forefront. Why Branded
Cups & Placemats?
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PA Tourism Awareness Campaign To increase awareness of and interest in travel to the great state of Pennsylvania. Challenge Winning Strategy 800,000 placemats distributed in NYC over 13 days of execution
3,000 posters posted over 7 days
175,000 keycards distributed amongst 125 hotels Highlights Attack! executed a two-part awareness campaign for PA Tourism that included poster, placemat and hotel key-card distribution.
In New Jersey, consumers were targeted via colorful, informative placemats within the state’s many diners.
In Pennsylvania, branded keycards replaced the standard hotel keycards in over 125 hotels.
Six months later, placemats and posters were distributed in New York City. Agency: Harmelin Media
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Nickelodeon Placemats Nickelodeon needed help generating excitement and promoting their newest live show, ‘Story Time,’ amongst East Coast children and families. Challenge Winning Strategy Street Teams
Branded Placemats
Brand Ambassadors
Field Managers Components Highlights 50,000 Branded
Placemats Distributed
100,000+ Brand Impressions Street teams headed to local New York and New Jersey family-friendly restaurants and diners to distribute Nickelodeon branded placemats.
Attack! generated target lists comprised of eateries offering healthy options. Field managers managed affidavit distribution and submissions, ensuring placemats were used during targeted show dates.
Thousands of East Coast families were able to read about the show while dining at their favorite restaurants. Agency: MacDonald Media
Slide 5:
Chase & United Airlines Airport Marketing United Airlines and Chase wanted to promote their new Mileage Club Card while rewarding passengers at three of the top airports in the country. Challenge Winning Strategy Three major airports targeted
TSA badge approval
Brand ambassadors
5,000 travels kits distributed a day at each airport
130,000 travel kits distributed overall Highlights Attack! sent brand ambassadors behind security clearance gates.
Teams distributed over 130,000 free travel kits to travelers on behalf of Chase and their new Mileage Plus Club Visa Card.
Attack! staff managed branded tables in United terminals at Chicago O’Hare International Airport, Denver International Airport and Washington Dulles International Airport Agency: Euro RSCG Discovery
Slide 6:
Virgin Atlantic Premium Coffee Experience Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Challenge Winning Strategy Street Teams
Jet-Pack Coffee Packs
Publicity Stunts
Guerrilla Marketing Projections
Flyering Highlights Results Increased awareness of the Virgin Atlantic Premium Economy brand
Distributed 3,000 mint tins to target market
Distributed 4,500 branded cups of coffee to target market Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations.
Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life. Agency: Chinnici Direct
Slide 7:
Jeffrey Lee
Office: 323-454-4472 ext: 231
Email: jefffrey@attackmarketing.net
www.attackmarketing.net Thank You!
Contact us for more information on
Branded Cups & Placemats