Street Team: Flyer Distribution

Category: Entertainment

Presentation Description

This Attack! Case Study uses an out of home strategy that uses street teams to distribute fliers and postcards that will connect your brand message to consumers in a handy, easy-to-pocket and eye-catching way.


By: Attackguerrilla (115 month(s) ago)

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Presentation Transcript

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Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Flyer Distribution “Get your message into their hands” Presented by Attack! Event Staffing, Field Support & Guerrilla Services

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CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters Get your message into their hands Postcard and Flyer Distribution gets your brand message into the hands of your target consumer at strategic, high-traffic locations. Cards and flyers connect your brand message to consumers in a handy, easy-to-pocket and eye-catching format. You can say as little or as much as you’d like, and the compact size lets those distributing move easily and interact with a large number of passers-by. Why Flyer Distribution?

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Arizona Office of Tourism: Pop Up Spas The Arizona Office of Tourism wanted a unique way to complement their 2009 marketing and advertising campaign. Challenge Winning Strategy Professional masseuses Brand ambassadors Event design Postcard distribution Sweepstakes entry collection Highlights Results Three markets targeted Seven buildings visited 3,482 massage given 30,000 postcards distributed In Chicago, Los Angeles and Denver, office spas were set up offering complimentary services to working professionals. Brand ambassadors offered refreshments, scheduled massages and provided info on travel to Arizona. Scenic backdrops of Arizona landscapes were used to create a relaxing, spa-like atmosphere.

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The Westin Hotel: Zen Garden Promote the rejuvenating and renewing experiences of a Westin Hotel stay. Challenge Winning Strategy Media Attention Staffing Event Logistics Flyering Highlights Results Appx.12,900 people walk through Union Square each weekend Over 3,000 fliers distributed Overall campaign included more than 2,754 media placements A local Zen artist designed a 70 ft x 70 ft garden in Union Square. City-goers watched the artist work while friendly staff answered questions and distributed brochures on the Zen Master, the Zen Garden and The Westin’s revamped décor.

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Batman Arkham Asylum: Stealth Distribution Increase excitement surrounding the release of new video-game “Batman Arkham Asylum”. Challenge Winning Strategy • Nationwide stealth distribution teams • Premium holographic access cards • Secret online URL allowing interaction with game world Highlights Results • 18,000 Access Cards distributed in 20 markets • “Batman: Arkham Asylum” sold 593,000 units in its first 4 days of sale Attack! executed a 20 city stealth-distribution program targeting gaming retailers, comic-book shops, online cafés and college campuses. Arkham Asylum Security Access Cards were hidden in select areas for gamers to discover. Information on the cards led gamers to a secret website that allowed exclusive access to the game online.

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VISA: Bastille Day Drive traffic to and the 2007 Rugby World Championships in France. Challenge Winning Strategy “Attack! handled everything from permits to fabrication, from staffing the event and costuming the team to facilitating branded Segways.  Attack! delivered creativity, tremendous resourcefulness and great communication."   Jane Thompson, Bite Communications Testimonial Results •  500 entries to win signed, branded rugby balls•  Website featured in the Wall Street Journal•  10,000 fan-with-a-plan flyers distributed•  70% Increase in web traffic A grass rugby field, players performing rugby moves, costumed brand ambassadors, and branded Segways created an authentic rugby match feel in Downtown San Francisco.  An emcee/ ‘coach’ character interviewed the public and officiated prize contests throughout the day.

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Virgin Atlantic: Premium Coffee Experience Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Challenge Winning Strategy Street Teams Jet-Pack Coffee Packs Publicity Stunts Guerrilla Marketing Projections Flyering Highlights Results Increased awareness of the Virgin Atlantic Premium Economy brand Distributed 3,000 mint tins to target market Distributed 4,500 branded cups of coffee to target market Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations. Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life.

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T-Mobile: Premio Lo Nuestro Drive traffic to T-mobile in-store events scheduled at various retail locations in the weeks leading up to Premio Lo Nuestro, the “people’s choice” Latin music awards. Challenge Winning Strategy Brand ambassadors Bilingual staff Hand-to-hand flyer distribution Location scouting 17,000 flyers distributed Highlights In six cities across the state of Florida, bilingual Attack! street teams visited universities, shopping districts, cafes, sporting events and community facilities. The teams engaged with consumers and distributed flyers advertising T-Mobile’s upcoming in-store events. Patrons were encouraged to enter a sweepstakes for ticket packages to Premio Lo Nuestro.

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MINI Cooper: Zig Zag Zug Introduce MINI Cooper’s ‘Clubman’ to American consumers with a non-traditional, high impact approach to generate product buzz and excitement. Challenge Winning Strategy Specialized staff training Brand ambassadors Program management Flyer distribution Highlights Results Reached consumers in five major markets Over 1,000 Zug books distributed 500 spec sheets distributed MINI website traffic increased exponentially Professional drivers drove MINI models through high-impact urban locations in five major markets. “ZIG”, “ZAG” and “ZUG” were displayed on brightly colored vehicles. Attack! brand ambassadors showcased the Clubman and distributed the Clubman-focus book, The Book of ZUG.

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Dark Watch: College Infiltration Extend the typical sales cycle for the “Dark Watch” video game to the college aged gamer demographic. Challenge Winning Strategy Static Stickers Postering/Stenciling Launch Parties Spokesmodels/Emcees Highlights Results Reached 20 college campuses 2,000 Dark Watch stencils sprayed 500,000 brand materials distributed Project credited for continual increase in game sales Attack! Brand Ambassadors infiltrated college campuses in the Top 20 DMAs. The street-level program included static stickering, sidewalk stencils, flyer distribution and postering. In additon, Attack! executed a Dark Watch launch party with game console competitions hosted by promotional models and MCs.

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Dockers: Four Wearing Occasions Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.” Challenge Winning Strategy Pop up Performance Project Management Flyering Contest Street Teams/ Promotional models Highlights Results News media coverage 5000 flyers distributed 10,000 brand impressions Attack! executed a pop up performance in Downtown San Francisco. The famous “Quick-Change” artist sperformed and officiated a Dockers outfit contest. Winners received a free set of Dockers pants. The program was supported by heavy street-team flyering.

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Game U Best Buy: Games Gear Gadgets Tour Raise brand awareness and drive traffic to the nationwide “Games, Gear and Gadgets” tour, as well as promote the Gears of War game release. Challenge Winning Strategy Ideal event turnout Students flocked to the game stations before, during and after class Highlights Results 8,000 flyers distributed 64 staff members hired 128 hours worked On 16 campuses across the nation brand ambassadors visited dorm buildings, popular on and off-campus locations and nearby high-traffic businesses. Street teams drove traffic to the on-campus events and increased interest in the approaching release of Gears of War.

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PA Tourism: Awareness Campaign To increase awareness of and interest in travel to the great state of Pennsylvania. Challenge Winning Strategy 800,000 placemats distributed in NYC over 13 days of execution 3,000 posters posted over 7 days 175,000 keycards distributed amongst 125 hotels Highlights Attack! executed a two-part awareness campaign for PA Tourism that included poster, placemat and hotel key-card distribution. In New Jersey, consumers were targeted via colorful, informative placemats within the state’s many diners. In Pennsylvania, branded keycards replaced the standard hotel keycards in over 125 hotels. Six months later, placemats and posters were distributed in New York City.

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Original Penguin: Italian Ice Carts Increase excitement and foot traffic surrounding Original Penguin’s SoHo retail location Grand Opening. Challenge Winning Strategy Branded Italian Ice carts Promotional coupon ($10 off) distribution Brand ambassadors 2,500 servings given out over four days Highlights Handsome Attack! brand ambassadors spent a long weekend outside of Original Penguin’s new SoHo retail location serving complimentary Italian Ice to passersby. Each treat was given out from an Original Penguin branded push-cart alongside promotional cards, redeemable at the new Original Penguin store.

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Nestle: Airport Marketing Welcome event attendees at two California airports in a fun, professional and brand-centric manner. Challenge Winning Strategy Airport Marketing Refreshment Distribution Uniformed Brand Ambassadors Highlights Attack! sent brand ambassadors to John Wayne Airport and Los Angeles International to greet attendees of the 2009 Nestle Marketing Summit. Brand ambassadors passed out Nestle snacks, bottled water and gave directions to the Summit. Teams put the travelers at ease and generated event excitement.

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The Face Shop: Walgreen’s Launch Increase brand awareness for THE FACE SHOP mask sheets’ U.S. debut at nationwide Walgreens locations. Challenge Winning Strategy Brand ambassadors Hand-to-hand sample/ informative leaflet distribution Material shipment and tracking Location scouting Schedule creation Highlights Results Events Executed: 196 Number of mask sheets distributed: 98,500 Number of leaflets distributed: 83,000 Trained TFS Brand Ambassadors Nationwide: 40+ Brand ambassadors in 20 US markets distributed informative leaflets and samples. Teams targeted local events popular amongst women 18- 45 years, including concerts, shopping events, charity runs and local Walgreens locations.

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Jeffrey Lee Office: 323-454-4472 ext: 231 Email: Thank You! Contact us for more information on Flyer Distribution

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