logging in or signing up Old media - new users 2 AslakG Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 10, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Old Media – New Users Aslak Gottlieb, medieundervisning.dk: Old Media – New U sers Aslak Gottlieb , medieundervisning.dkSlide 5: Media habits are founded in youth Basicswww.ungeavislaesere.dk private initiative supported by funds of the press : www.ungeavislaesere.dk private initiative supported by funds of the press11 focus groups claimed readers/rural-suburban-urban/12-19 years of age: 11 focus groups claimed readers /rural-suburban-urban/12-19 years of ageSlide 11: Danish youth do read paper Even more than young adultsSlide 12: Index DK/ HH 2010 How long time did you spent reading the newspaper yesterday ? TNS/Gallup/DenmarkSlide 13: Youth can be typified Ways of reading and preferences of contentSlide 14: WE-READER I -READER PRINT READING WEB READINGSlide 15: WE-WEB-READER I-PRINT-READERSlide 16: WE-PRINT-READER I-WEB-READERSlide 17: PREFERENCES OF CONTENT POLITICS/SOCIETY SPORTS COMICS CRIME CULTURAL FOREIGN AFFAIRS GOSSIP SATIRE / DRAWINGS REVIEWS / TESTS TECH / MEDIA R.I.P. ANNOUNCEM. WEATHER REPORTS LOCAL / REGIONAL DEBATE TV X-WORDS / SUDOKU KIDS / YOUTH / SCHO SCIENCESlide 18: News are for adults Exclusion and stigmatizingSlide 19: Kids makes US eat more unhealthy – That one was aimed at adults We are stupid, we drink too much , we are poor at writing . I get annoyed reading such about myselfSlide 20: Fancy clothes decides whether your child is popularSlide 21: Summer holidays makes children more stupidSlide 23: Photos and eyecathcers Visual media culture transfers from digitalYouth tell us …: Youth tell us … Approach us loyally Entertain and inform Be informal but authentic Encounter us in time gaps Comment and build on each others news Be of serviceConsultants conclude …: Consultants conclude … We - I Printed – web Exclusion and demand of demographical intimicy Photos and eyecathers Demand af entertainment and information Paper is convenient , inconvenient and cosy … questions araised: Are news for youth more entitled to state subsidices than other news ? … questions araised Should we create youth reserves in the printed papers ? Is paper the right way to go? Would youth pages attract parents and grandparents ? Do papers have stronger obligations towards youth than other medias? Can we sell ads aimed at youth ?Print is a new platform to many: Print is a new platform to many You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Old media - new users 2 AslakG Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 10, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Old Media – New Users Aslak Gottlieb, medieundervisning.dk: Old Media – New U sers Aslak Gottlieb , medieundervisning.dkSlide 5: Media habits are founded in youth Basicswww.ungeavislaesere.dk private initiative supported by funds of the press : www.ungeavislaesere.dk private initiative supported by funds of the press11 focus groups claimed readers/rural-suburban-urban/12-19 years of age: 11 focus groups claimed readers /rural-suburban-urban/12-19 years of ageSlide 11: Danish youth do read paper Even more than young adultsSlide 12: Index DK/ HH 2010 How long time did you spent reading the newspaper yesterday ? TNS/Gallup/DenmarkSlide 13: Youth can be typified Ways of reading and preferences of contentSlide 14: WE-READER I -READER PRINT READING WEB READINGSlide 15: WE-WEB-READER I-PRINT-READERSlide 16: WE-PRINT-READER I-WEB-READERSlide 17: PREFERENCES OF CONTENT POLITICS/SOCIETY SPORTS COMICS CRIME CULTURAL FOREIGN AFFAIRS GOSSIP SATIRE / DRAWINGS REVIEWS / TESTS TECH / MEDIA R.I.P. ANNOUNCEM. WEATHER REPORTS LOCAL / REGIONAL DEBATE TV X-WORDS / SUDOKU KIDS / YOUTH / SCHO SCIENCESlide 18: News are for adults Exclusion and stigmatizingSlide 19: Kids makes US eat more unhealthy – That one was aimed at adults We are stupid, we drink too much , we are poor at writing . I get annoyed reading such about myselfSlide 20: Fancy clothes decides whether your child is popularSlide 21: Summer holidays makes children more stupidSlide 23: Photos and eyecathcers Visual media culture transfers from digitalYouth tell us …: Youth tell us … Approach us loyally Entertain and inform Be informal but authentic Encounter us in time gaps Comment and build on each others news Be of serviceConsultants conclude …: Consultants conclude … We - I Printed – web Exclusion and demand of demographical intimicy Photos and eyecathers Demand af entertainment and information Paper is convenient , inconvenient and cosy … questions araised: Are news for youth more entitled to state subsidices than other news ? … questions araised Should we create youth reserves in the printed papers ? Is paper the right way to go? Would youth pages attract parents and grandparents ? Do papers have stronger obligations towards youth than other medias? Can we sell ads aimed at youth ?Print is a new platform to many: Print is a new platform to many