Focusthema Kaffee ppt GB

Slide1: 

February 18 to 21, 2008 At the domotechnica 2008 international specialist trade fair for household appliances Coffee Cologne

Contents: 

Contents Introduction to domotechnica Coffee Cologne - Concept - Partners - Target groups - Product focuses - Implementation - Full stand offering - Prices for participation - Communication measures The city of Cologne domotechnica February 18 to 21, 2008

Introduction to domotechnica: 

domotechnica 2008 International specialist trade fair for household appliances International platform for manufacturers of end devices and components of large and small electrical appliances as well as for European specialized trade Effective working trade fair – direct industry communication Takes place every two years with fixed location in Cologne Introduction to domotechnica domotechnica February 18 to 21, 2008

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Introduction to domotechnica – Offering segments domotechnica February 18 to 21, 2008 Selection Hall 10.2 Global Sources Hall 11 Components Hall 10.1

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Introduction to domotechnica – Offering segments domotechnica February 18 to 21, 2008 Selection Global Sources Distribution of products in the low-price segment Sales focus: large volumes for wholesalers, department store chains, etc. Primary factor influencing purchase decisions for customers: inexpensive products Components Accessories Modules Components Sales focus: electrical equipment industry Brand distribution Sales focus: large to small volumes for specialist shops and other consultation-intensive sales channels Primary factor influencing purchase decisions for customers: quality and trend oriented products

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domotechnica February 18 to 21, 2008 Introduction to domotechnica – Hall sectioning

Coffee Cologne –Concept: 

The coffee event of 2008 at the domotechnica Prominent presentation in the "domo Selection" area Six worlds of coffee for retail sale and restaurants The entire spectrum of coffee in a single location With the know-how of strong partners domotechnica February 18 to 21, 2008 Coffee Cologne – Concept

Coffee Cologne –The six worlds of coffee: 

Bean boom – coffees and coffee specialties The wide variety of technologies: espresso machines, fully automatic machines or pad systems – a truly dynamic industry The professional equipment: accessories and components such as tampers, foaming tools, etc. are indispensable for perfect preparation The ambience to match the lifestyle: Accessories & Lifestyle. Everything for accomplishing perfect enjoyment at a glance The quality of the ingredients: High-quality foods to accompany the coffee. Water, milk or syrup. What can be added to coffee or served with coffee Know everything about more enjoyment: service and knowledge about the beans – for the connoisseurs of today and tomorrow domotechnica February 18 to 21, 2008 Coffee Cologne – The six worlds of coffee

Coffee Cologne –Partners: 

Coffee-Scout As an independent portal operator, Coffee-Scout® has contacts to the entire industry in all aspects related to the brown bean. The network comprises all economic levels of coffee and is a must for true professionals Coffee Consulate Coffee Consulate is an exclusive consulting and training company that has put all of its efforts into professionalizing coffee preparation domotechnica February 18 to 21, 2008 Coffee Cologne – Partners

Coffee Cologne –Target groups: 

domotechnica February 18 to 21, 2008 Coffee Cologne – Target groups Exhibitors at the special International manufacturers and merchants of coffee, roasting machines, grinders, coffee and espresso machines, equipment, accessories, ingredients, water filters, coffee drinks, shop and furnishings construction as well as service providers and media in the coffee industry Visitors at the special International specialized trade, shop chains in the coffee sector, restaurants, coffee bar owners

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The following product areas are represented in the special: Coffee Technology Equipment Accessories Ingredients Services, miscellaneous Shop construction, furnishings domotechnica February 18 to 21, 2008 Coffee Cologne – Product focuses

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Exclusive, visually accentuated stand location within the domotechnica 6 worlds of coffee, each with its own special show Meeting point for exchanging information, making contacts and talking business Speakers Corner Workshops, training, specialized courses domotechnica February 18 to 21, 2008 Coffee Cologne – Implementation

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domotechnica February 18 to 21, 2008 Coffee Cologne – Implementation

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domotechnica February 18 to 21, 2008 Coffee Cologne – Implementation

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domotechnica February 18 to 21, 2008 Coffee Cologne – 6 exhibitor areas

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domotechnica February 18 to 21, 2008 Coffee Cologne – Full stand offering, type Mero

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domotechnica February 18 to 21, 2008 Coffee Cologne – Full stand offering, type Mero Features The following is included in the package price of € 270.00 per square meter: Stand location German Trade Fair Association (AUMA) fees Flat rate for energy expenses Stand assembly including 1 furniture package (see next page) Waste disposal Stand cleaning Main electrical connection, 6 kW

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domotechnica February 18 to 21, 2008 Coffee Cologne – Full stand offering, type Mero Furniture packages There are three different furniture packages available: Furniture package A (1 bistro table, 2 bar stools, 2 shelves) Furniture package B (1 information counter, 2 bar stools, 2 shelves) Furniture package C (1 table measuring 70 x 70 cm, 4 cushioned chairs, 2 shelves) The shelves are each 30 cm deep

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Stand area prices Early bird Normal price (until 15 July 2007) Row stand 120.00 €/m² 160.00 €/m² Corner stand 130.00 €/m² 170.00 €/m² Head stand 140.00 €/m² 180.00 €/m² Open-sided stand 140.00 €/m² 180.00 €/m² domotechnica February 18 to 21, 2008 Coffee Cologne – Prices for participation

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Own exhibitor flyer, which promotes the special Own visitor flyer, which presents the topic of the special and the participating companies individually, company entry with logo (if registered on time) Media campaign specifically focused on target group Own press release including sending to international specialized press Announcement of the special via the international press conferences at the domotechnica Provision of raw material to TV and radio broadcasters domotechnica February 18 to 21, 2008 Coffee Cologne – Communication measures

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Own E-newsletter just prior to the event with reference to the special Solicitation via the web page www.domotechnica.com including linking to the participating partners Solicitation via the partner web pages Company entry in the official exhibitor catalogue domotechnica February 18 to 21, 2008 Coffee Cologne – Communication measures

The city of Cologne –Unique location in the center of Europe: 

The city of Cologne – Unique location in the center of Europe domotechnica February 18 to 21, 2008

The city of Cologne –All paths lead to Cologne!: 

> Efficient arrival! domotechnica February 18 to 21, 2008 41 international airports are connected to Cologne In the middle of the European railway system with a separate train station for the trade fair Intersection of 10 motorways The city of Cologne – All paths lead to Cologne! Perfect tram and metro system

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The city of Cologne – Numerous low-cost flight connections to approximately 70 big European cities Germanwings easyJet Inter Sky TUIfly Direct ICE train connection to 5 other international airports: DUS, FRA, AMS, BRU, CDG

The city of Cologne –Inexpensive hotel prices & short distances: 

11 10 3 2 1 4 5 Rheinparkhallen CC The city of Cologne – Inexpensive hotel prices & short distances 4 hotels in the immediate vicinity of Koelnmesse (within walking distance): Hyatt, Radisson, Dorint, Ibis ﰀ Special Koelnmesse conditions at over 75 partner hotels in all categories. ﰀ A total of over 70,000 hotel beds in the area, over 50,000 of which are in Cologne. ﰀ 6 7 8 9 domotechnica February 18 to 21, 2008

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Until we meet again in Cologne! February 18 to 21, 2008 February 18 to 21, 2008