Al Zain Roadshow June 09

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Air Miles Road show – June 2009: 

Air Miles Road show – June 2009

Agenda: 

Agenda General Updates Groupe Aeroplan Air Miles ME Marketing Updates HSBC 777 Campaign Promotion Delmon Optics 50% - 50% campaign Double Air Miles Promotion September Mailing & Bonus Air Miles Promotion Al Zain Update Feedback from your key outlets. Key Drives for your business. Air Miles Ghabgah Party 2009

Groupe Aeroplan News: 

Nectar signed Homebase www.homebase.co.uk , the UK’s 2nd largest Home Improvement Retailer. Sainsbury’s, one of the Nectar launch sponsors in the UK, saw a 5% growth in sales in the first quarter of 2009 and announced the acquisition of 24 additional locations. Groupe Aeroplan are launching the Nectar programme in Chile in August. Groupe Aeroplan News

Air Miles Middle East News: 

Air Miles Middle East News RMMEL’s performance compared to the first quarter of 2008 was stable and is tracking to expectations. Redemptions hit an all time high in March in response to the 10% off rewards promotion “Instant Redemptions” is now live in many outlets across the UAE (Lamcy, Pan Emirates, Emax, Abela, etc...) And soon in many outlets across Bahrain (Al hawaj, Home Store, Emax and Damas) New brands launch in Bahrain – Midway Supermarket & Al Jazira Group and more coming soon! New brands in the region, including Arabian Centre, Monalisa & Cycle Sport

Air Miles Middle East Facts & Figures: 

Air Miles Middle East Facts & Figures Now operating in 7 countries in the Middle East – UAE, Qatar, Bahrain, Egypt, Jordon, Lebanon & Oman Over 1.75 Million Air Miles Members Wide range of Rewards for our members to choose from

Slide6: 

More than 1,200 Rewards Choice An average of 450 redemptions Every day alone in U.A.E and average of 100 in Bahrain Air Miles Rewards Always looking for new Rewards opportunities to encourage even more redemptions Miles + Money Option Instant Redemption Option Air Miles Rewards

Slide7: 

Ipod Nano 8 GB LG Portable DVD Player / Photo frame HTC Touch Viva PSP Bundle Pack Philips 42 inch LCD + Porsche Design Set New Exciting Rewards Dubai Aquarium & underwater Zoo Dune buggy Safari (adult) Wild Wadi Single pass Skydiving (Tandem) Nokia E75 Garmin Car Navigator

Why Pay when You Can Redeem?: 

Why Pay when You Can Redeem? Hotel Accommodation Dolphin Show BIC-Go-Karting Session Seef Cinema Air Mils Nominate as One of the Best Sales Channels in Dubai

Slide9: 

If you have more than 250,000 Air Miles and you cannot find what you are looking for, worry no more Special Rewards

Marketing: 

Marketing

Marketing Support – Ongoing: 

Marketing Support – Ongoing Website HTML/SMS Creative & ATL PR In Store Training & POS Segmented Inserts Direct Mail Promotions Customer Database Market Research

HSBC 777 Campaign : 

HSBC 777 Campaign Become an Air Miles Millionaire with HSBC Credit Card Members had the chance to win 1Million Air Miles every month, for 7 months. This enter you in the grand draw of December 31 2009, for a chance to win 7 Million Air Miles

Delmon Optic 50-50 promotion: 

Delmon Optic 50-50 promotion You Pay 50% Air Miles Pay 50%

June Mailing - Bahrain: 

June Mailing - Bahrain The latest version of Rewards is out now! Packed full of new and exciting rewards as well as Top Value Star Products Details of new participants & Air Miles News inside 6 adverts from participants & Rewards Suppliers – seeing the benefits of cost effective, targeted advertising

Double Air Miles in June: 

Double Air Miles in June Members will earn Double Air Miles at participating outlets in June, so they can enjoy the rewards in half the time Cost effective promotion with excellent customer offering Above the Line Advertising including Radio & Newspapers across the region

Double Air Miles this June!: 

Double Air Miles this June!

September Promotion – Bonus Air Miles!: 

September Promotion – Bonus Air Miles! Objective – Increased footfall & spend in-store using Air Miles Currency E.g. Double, Triple or Quadruple Air Miles September = Key Retail period (Eid) Air Miles will promote offer through mailing, HTML, online and SMS

September Mailing & Bonus Air Miles: 

September Mailing & Bonus Air Miles Advertising Opportunities available e.g. Back of envelope, full pages, half pages, inserts as well as SMS & HTML – book early to avoid disappointment! Confirm participation in September Promotion – Bonus Air Miles!

Slide19: 

Number of customers 1,203 Total Spend in BD 980,957 Total Visits 1,963 Avg. Spend/Member 815 Avg. Visit/Member 1 Avg. Spend/Visit 815 Al Zain update

Al Zain update: 

Al Zain update

Slide21: 

140K Active 96% Al Zain update

Slide22: 

February 09 SMS Campaign result

Slide23: 

March 09 Solus Mailing Campaign effect

Slide24: 

March 09 Solus Mailing Campaign effect

Slide25: 

Al Zain customers V New customer by month Ex: March 09 total of 145 customers have visited Al Zain out of them 63% are new customers that reflect 29% increase in total sales

Slide26: 

Earn 500 Air miles when you purchase any of Nanis Italian jewelers. This will cost Al Zain only BD 0.625 Per customer. Offer valid only in July 2009 Marketing campaign

Marketing campaign: 

Marketing campaign You pay 50% and Air Miles pays 50% At Al Zain Jewelers outlets from 17-19th September 09.

Marketing campaign: 

Enjoy 30% off on special collections of jewellery at all Al Zain outlets when you show your Air Miles Card! Marketing campaign

Rewards Scheme: 

Rewards Scheme Results show that 1,638 redemptions was made on Damas BD 10 Gift vouchers. Air Miles paid BD 16,380 to Damas. Members can redeem for Al Zain BD 10 gift vouchers effective July1st 2009 Air Miles will pay you back and increase your sales growth.

Air Miles Ghabgah Party - 2008: 

Air Miles Ghabgah Party - 2008

Air Miles Ghabgah Party - 2009: 

Air Miles Ghabgah Party - 2009 At Sheraton at Al Taj “A” room on Monday 7th September at 8pm Come along for a fun, games and more great prizes than we’ve ever had before!

Slide32: 

Thank you!