Workshop 4 James Bidwell 08 02 06

Promoting London’s Offer: 

Promoting London’s Offer James Bidwell Chief Executive Visit London 8th February 2006

Slide2: 

Visit London – Renaissance in Tourism London Unlimited – Brand Activity Future Opportunities and Challenges Contents

Slide3: 

London Tourist Board

Mission: 

Mission Create economic benefit for London by promoting London to all visitors

Visit London - Campaigns: 

Visit London - Campaigns

Christmas 2005: 

Christmas 2005

Rocking all over London : 

Rocking all over London

World Class: 

World Class No.1 City Break destination for Europe No.1 City Break destination for the US Tastiest place on the planet (2005) 27 million visitors a year c.50% of total UK overseas visits More than 50% repeat More than £15bn spend by tourists – 10% GDP

London’s world market share: 

London’s world market share World Market Shares 1990-2004 Source: Tourist Offices, European Cities Tourism, World Tourism Organisation Data not strictly comparable as cities measures arrivals differently

Slide10: 

Strong Growth

Slide11: 

In 2004 tourism delivered an incremental £770 million to London’s economy

April 2005: 

April 2005

London Unlimited: 

London Unlimited

London is the world’s most globalised city: 

London is the world’s most globalised city The world’s leading financial centre and Europe’s business capital Europe’s No 1 city for culture The place to study for international students A leading centre of research, science and technology The leading centre for the creative industries A template for sustainability The world’s most ‘globally inclusive’ city

Key marketing activity: 

Key marketing activity Marketing in emerging markets of China, Russia & India Future London event Branding events in London Strategic PR for London

The importance of Russia to London’s economy: 

The importance of Russia to London’s economy Ended 2004 with 6th year of economic growth 9th biggest source of outbound tourism in the world 200K annual visitors contributing £190m to London’s economy Britain with 1.1% share is not in the top 10 destinations

Russia – marketing activity: 

Russia – marketing activity Long term strategy for Russia in development Scoping trip December 2005 Russian Winter Festival – January 2006 Russian Economic Forum – April 2006 Consumer event in Moscow planned for September 2006 Mayoral trip 2007

Slide18: 

St Basil’s Cathedral Trafalgar Square London 11.01.06 Big Ben Pushkin Square Moscow 11.01.06

Future Opportunities and Challenges: 

Future Opportunities and Challenges

Wembley Stadium: 

Wembley Stadium Wembley National Stadium Limited

The O2: 

The O2

Slide23: 

Tour de France

Slide24: 

Olympics

Slide25: 

London as the leading global brand Emerging high growth markets London 2012 Olympic and Paralympic Games Major events strategy for London ICC for London Quality of London experience Future Opportunities and Challenges

Slide26: 

Economic Benefit Investment

Promoting London’s Offer: 

Promoting London’s Offer James Bidwell Chief Executive Visit London 8th February 2006