logging in or signing up TNS GIPP Arundel0 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 112 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 26, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Name of presenter(s) or subtitle Russian Media Market: Trends and Forecasts Ruslan Tagiev, TNS Russia September 26-27, 2005Advertising expenditures in Russia ($, bln): Advertising expenditures in Russia ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4%Advertising expenditures + Forecast ($, bln): Advertising expenditures + Forecast ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% +21% +14% +11% +8%Ad expenditures media split, 2004: TV Press Radio Outdoor Ad expenditures media split, 2004 Source: AKARShare of TV advertising ($, bln): Share of TV advertising ($, bln) Source: AKAR 1.4 1.4 0.6 0.8 1.3 2.2 2.9 3.9 4.7 5.3 5.9 6.4 39% 35% 32% 34% 39% 42% 43% 44% 45% 47% 49% 50%Share of Regional TV + Forecast ($, bln): Share of Regional TV + Forecast ($, bln) Source: AKAR 77% 77% 76% 75% 74% 72% 71% 23% 23% 24% 25% 26% 28% 29%Advertising expenditures on Press + Forecast ($, bln): Advertising expenditures on Press + Forecast ($, bln) Source: AKARShare of Regional Press + Forecast ($, bln): Share of Regional Press + Forecast ($, bln) Source: AKAR 21% 22% 23% 0.8 0.9 1.2Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) : Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) Source: TNS Gallup AdFactAdvertising increase drivers: Advertising increase drivers Source: TNS Gallup AdFactTop 10 Advertisers in Russia, January-June 2005: Top 10 Advertisers in Russia, January-June 2005 Source: TNS Gallup AdFact * Local advertisers are highlightedTop 10 Russian Advertisers, January-June 2005: Top 10 Russian Advertisers, January-June 2005 Source: TNS Gallup AdFactTop 10 Advertisers in Press, January-June 2005: Top 10 Advertisers in Press, January-June 2005 Source: TNS Gallup AdFactIncrease in top 5 titles in each group, 2004 vs. 2003: Increase in top 5 titles in each group, 2004 vs. 2003 Source: TNS Gallup AdFactTime Spent Distribution Across Media: Time Spent Distribution Across Media 100% = all the time spent media consumption (9 hours per day) TV: 46.6% Press: 4.7% Radio: 41% Audio records: 3.1% Books: 2.5% Video, DVD: 1.4% Internet: 0.8% Source: Marketing Index – Russia, Dec’04 – Apr’05Time budget (Russia): Time budget (Russia) Reading magazines Reading newspapers Reading books Source: Marketing Index – Russia, Dec’04 – Apr’05 Morning NightTotal Readership Profile: Total Readership Profile Source: National Readership Survey, March-July 2005 Total TV Audience Profile: Total TV Audience Profile Source: Gallup TV Index, 2005 Newspapers vs. Magazines Audience Profile, Moscow: Newspapers vs. Magazines Audience Profile, Moscow Source: National Readership Survey, March-July 2005 Newspapers vs. Magazines Audience Profile, Russia: Newspapers vs. Magazines Audience Profile, Russia Source: National Readership Survey, March-July 2005 Groups of Titles with Increasing Audience (Russia): Groups of Titles with Increasing Audience (Russia) Source: National Readership Survey - RussiaGroups of Titles with Stable Audience (Russia): Groups of Titles with Stable Audience (Russia) Source: National Readership Survey - RussiaComputer and Auto Magazines (Russia): Computer and Auto Magazines (Russia) Source: National Readership Survey - Russia«Age Pyramid» - RF Census 1989: «Age Pyramid» - RF Census 1989 Ths. persons Age Birth-rate: 1st World War Death-rate: 2nd World War Birth-rate: famine, collectivization Birth-rate: «1st war wave» Birth-rate: «2nd war wave» Men Women Source: Goscomstat RF«Age Pyramid» - RF Census 2002: «Age Pyramid» - RF Census 2002 Birth-rate: «3rd war wave»; Birth-rate: Perestroyka reformsSummary: Summary Source: TNS Gallup AdFact Рост рекламного рынка на 36% до 2008 года Замедление темпов роста рекламного рынка Рост доли ТВ Рост аудитории глянцевых журналов, стабильная аудитория газет и безнес изданий Увеличение конкуренции со стороны новых медиа Увеличение доли бюджетов на интернет, кино, indoor Увеличение аудитории интернета – прямая конкуренция для b-t-b, рекламных и новостных изданий Изменение демографического состава You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
TNS GIPP Arundel0 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 112 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 26, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Name of presenter(s) or subtitle Russian Media Market: Trends and Forecasts Ruslan Tagiev, TNS Russia September 26-27, 2005Advertising expenditures in Russia ($, bln): Advertising expenditures in Russia ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4%Advertising expenditures + Forecast ($, bln): Advertising expenditures + Forecast ($, bln) Source: AKAR -59% +41% +65% +65% +31% +33% - 4% +21% +14% +11% +8%Ad expenditures media split, 2004: TV Press Radio Outdoor Ad expenditures media split, 2004 Source: AKARShare of TV advertising ($, bln): Share of TV advertising ($, bln) Source: AKAR 1.4 1.4 0.6 0.8 1.3 2.2 2.9 3.9 4.7 5.3 5.9 6.4 39% 35% 32% 34% 39% 42% 43% 44% 45% 47% 49% 50%Share of Regional TV + Forecast ($, bln): Share of Regional TV + Forecast ($, bln) Source: AKAR 77% 77% 76% 75% 74% 72% 71% 23% 23% 24% 25% 26% 28% 29%Advertising expenditures on Press + Forecast ($, bln): Advertising expenditures on Press + Forecast ($, bln) Source: AKARShare of Regional Press + Forecast ($, bln): Share of Regional Press + Forecast ($, bln) Source: AKAR 21% 22% 23% 0.8 0.9 1.2Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) : Top 10 Advertised Categories, SOV % (TV, Radio, Press,Outdoor, Cinema) Source: TNS Gallup AdFactAdvertising increase drivers: Advertising increase drivers Source: TNS Gallup AdFactTop 10 Advertisers in Russia, January-June 2005: Top 10 Advertisers in Russia, January-June 2005 Source: TNS Gallup AdFact * Local advertisers are highlightedTop 10 Russian Advertisers, January-June 2005: Top 10 Russian Advertisers, January-June 2005 Source: TNS Gallup AdFactTop 10 Advertisers in Press, January-June 2005: Top 10 Advertisers in Press, January-June 2005 Source: TNS Gallup AdFactIncrease in top 5 titles in each group, 2004 vs. 2003: Increase in top 5 titles in each group, 2004 vs. 2003 Source: TNS Gallup AdFactTime Spent Distribution Across Media: Time Spent Distribution Across Media 100% = all the time spent media consumption (9 hours per day) TV: 46.6% Press: 4.7% Radio: 41% Audio records: 3.1% Books: 2.5% Video, DVD: 1.4% Internet: 0.8% Source: Marketing Index – Russia, Dec’04 – Apr’05Time budget (Russia): Time budget (Russia) Reading magazines Reading newspapers Reading books Source: Marketing Index – Russia, Dec’04 – Apr’05 Morning NightTotal Readership Profile: Total Readership Profile Source: National Readership Survey, March-July 2005 Total TV Audience Profile: Total TV Audience Profile Source: Gallup TV Index, 2005 Newspapers vs. Magazines Audience Profile, Moscow: Newspapers vs. Magazines Audience Profile, Moscow Source: National Readership Survey, March-July 2005 Newspapers vs. Magazines Audience Profile, Russia: Newspapers vs. Magazines Audience Profile, Russia Source: National Readership Survey, March-July 2005 Groups of Titles with Increasing Audience (Russia): Groups of Titles with Increasing Audience (Russia) Source: National Readership Survey - RussiaGroups of Titles with Stable Audience (Russia): Groups of Titles with Stable Audience (Russia) Source: National Readership Survey - RussiaComputer and Auto Magazines (Russia): Computer and Auto Magazines (Russia) Source: National Readership Survey - Russia«Age Pyramid» - RF Census 1989: «Age Pyramid» - RF Census 1989 Ths. persons Age Birth-rate: 1st World War Death-rate: 2nd World War Birth-rate: famine, collectivization Birth-rate: «1st war wave» Birth-rate: «2nd war wave» Men Women Source: Goscomstat RF«Age Pyramid» - RF Census 2002: «Age Pyramid» - RF Census 2002 Birth-rate: «3rd war wave»; Birth-rate: Perestroyka reformsSummary: Summary Source: TNS Gallup AdFact Рост рекламного рынка на 36% до 2008 года Замедление темпов роста рекламного рынка Рост доли ТВ Рост аудитории глянцевых журналов, стабильная аудитория газет и безнес изданий Увеличение конкуренции со стороны новых медиа Увеличение доли бюджетов на интернет, кино, indoor Увеличение аудитории интернета – прямая конкуренция для b-t-b, рекламных и новостных изданий Изменение демографического состава