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Marketing Maturity Model How effective are you at targeting and versioning your marketing? Do you have a clear way of assessing marketing success? Do you have an inbound (“pull”) marketing strategy that fits your business? Are you using outbound (“push”) marketing activities as appropriate? Targeting Metrics Inbound Outbound Assessment framework 1 2 3 4 Segmentation Traditional Elements Measuring Success Sub-Segmentation Website Sticky Content Scorecard Fundamentals Newsletters, PR, Events
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Lagging Limited Basic Advanced Marketing Maturity Model Assessment framework Targeting Metrics Inbound Outbound 1 2 3 4
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Marketing Maturity Model Assessment framework Lagging Limited Basic Advanced Different Strengths Assessment Tool Investment Decisions People Money Time Prioritize Resources Plan ahead Targeting Metrics Inbound Outbound 1 2 3 4