Segmentation V3

Download
Share  Add to  Flag Embed
Views:
 
Category: Business & Fin..
     
 
License:   All Rights Reserved

Presentation Description

No description available.

Comments

 

By: gaurav.c (9 month(s) ago)

k

 

By: gaurav.c (9 month(s) ago)

I want this ppt on my mail please ....

Presentation Transcript

Growth Audience : 

Growth Audience 0% of market 100% of market Audience 2“High-value Adopters” Audience 3“Network Effect Adopters” Audience 1“Early Adopters” Audience 4“Mass Market” Critical to target right audiences at right time Audience 5“Laggards” Who are the audiences you need to target to grow? Crossing the Chasm, by Geoffrey A. Moore (1991, revised 1999) Crossing the chasm means micro-focusing … or you will go nowhere Adapt your message and your offering to your “high value adopters”

Segmentation : 

Segmentation Assumption: PUSHING FOR GROWTH

Segmentation : 

Segmentation Enterprise Client Europe Asia Customers Segment 1 Segment 2 Partners Segment 1 Segment 2 Influencers Segment 1 Segment 2 Segment 3 Other What audiences do you target today? How effective are you with each audience? What audiences do we need to reach to grow?