What Makes Your Brand :
What Makes Your Brand Effective brands combine three elements:
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Myth “Your brand is created by your marketing”
“Brand matters most for B2C companies”
“I need a great logo and tagline”
“Brands need to be updated regularly” Reality Shaped by customer experience & interaction
Reputation matters for all size and type businesses
Message matters more than taglines and visuals
Constant re-positioning erodes credibility