Presentation Transcript
IPTV: The Foundation for Sustainable Competitive Advantage in a Converged Media Services Market: IPTV: The Foundation for Sustainable Competitive Advantage in a Converged Media Services Market Gavin L. Ellzey
Global Business Development Manager – Digital Media
EMC Corporation
Ellzey_gavin@emc.com
+1 913 530 0433
IPTV – Today & Tomorrow: IPTV – Today & Tomorrow 3-Year Revenue Outlook Strong Across The Board Quality Of Service Excellence Will Be A Critical Success Factor Delivery Of TV Programs That People Want Is Mandatory Customer Care and the Overall Customer Experience Will Be A Key Differentiator Revenue Will Be Derived From Both Content and Advertising Partnerships & Innovative Business Models Will Be Key To Survival Bundling and the N-Tuple Play Disintermediation Is Intensifying Competition UCVC Will Become Increasingly Important US Streaming Media CAGR = 38% through 2011 (Insight Reports, April 2006) IPTV Expected To Generate Over US$10B By 2010 (Accenture, 2006) Rolling Out Globally Slowed Than Originally Projected Focus On Simplicity & Ease Of Use
IPTV – Leveraging For Competitive Advantage: IPTV – Leveraging For Competitive Advantage Targeted On-Demand Content Ubiquitous Access ; Anywhere, Anytime Targeted Contextual Advertising Leverage Mobility; People & Platforms Value-Added Partnering Innovative & Flexible Business Models A Truly Open & Accessible Environment Flexible, Contextual DRM Personalization; Content, Channels, Devices, Language, Interaction Integration With LBS Take Advantage Of Viewer Segmentation Leverage UCVC For Revenue & Segmentation Plan for an Audience of One Innovate, Innovate, then Innovate Again! Measure, Track & Quantify Bundle & Leverage Personalized, Contextual Search Embrace New Technologies Seamless Content Mobility
IPTV – Call To Action: IPTV – Call To Action Develop, Track & Analyze Metrics To Measure Success & Customer Behavior Develop A Core Competency in Innovation; Services, Business Models, Packaging, Revenue Models Strive For Excellence in Profitable, Value-Added Partnering Seek to Master Segmentation for the Ultimate Market on One Research & Embrace New Technologies Consistent With Customer Demands & Business Goals Become Ubiquitous Embrace Standards & Open Systems As Appropriate