On page seo

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Presentation Description

On-page SEO refers to both content and HTML source codes of a page that can be optimized which is opposed to off-page SEO which refers to links and other external signals.

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Presentation Transcript

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SEARCH ENGINE OPTIMIZATION ON PAGE SEO

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On-page SEO refers to both content and HTML source codes of a page that can be optimized which is opposed to off- page SEO which refers to links and other external signals. It figures out all the aspects of the webpage that when added together will improve and increase your rankings in the search results. The more interactivity and engagement plus the longer your users stay on your site the better their experience becomes. If you put the efforts into these categories and strategies you’ll see a elevation in traffic and a rise in your search presence.

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3 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION Internal links attach your content and gives Google an idea of the structure of your website. keywords acts as a channel for your target audience to find the most appropriate content on your website. Meta description tag serves the purpose of advertising copy and it is important part of search marketing Printer took a galley of type and scrambled it to make a type specimen book. ON PAGE SEO FACTORS . INTERNAL LINK KEYWORD SELECTION META DESCRIPTION HEADER TAGS Title tags are projected on search engine results pages SERPs as the clickable headline for a given result and are important for SEO. TITLE TAGS Content is the king. Make sure your content is right and you’ve created a firm foundation to support all of your other SEO efforts. CONTENT Heading tags are crucial for both usability and SEO of your web page. Applying images to alt tags like product photos can greatly impact an eCommerce store’s search engine rankings. HEADER TAGS ALT TAGS

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4 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION CONTENT Content is the king. It can go beyond text it can include images video audio slides tools and much more.. Content and on page SEO go hand-in-hand. Without one your efforts on other are totally diminished. For example your keyword research won’t do much benefit unless you use those keywords in your content. High quality content earns you backlinks and it’s also what search engines drag when they arrive at your site. From an on page SEO perspective genuine and engaging content will set you apart from competitors as it provides the search engines something to index that can’t be found elsewhere. Good content seriously attracts links.

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5 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION TITLE TAGS • A title tag is an HTML component that specifies the title of a web page. • Title tags are projected on search engine result pages SERPs as the clickable headlines for a given result and are important for SEO. • The title tag of a web page is meant to be an accurate and precise description of a pages content.

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ALT TAGS Search engines cannot interpret images but images can play a important part in how people interpret a particular web page. Alt tags serves the purpose for this by providing text which is read by the search engines.

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7 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION KEYWORD SELECTION SEO keywords ranges from single words to complicated phrases and are used in website copy to appeal relevant organic search traffic. When properly authorized targeted SEO keywords can be used to inspire all page content in order to amuse searcher intent. From a searcher’s perspective keywords are the phrase either typed or spoken into a search engine. When effectively researched and enhanced keywords acts as a channel for your target audience to find the most appropriate content on your website.

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8 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION INTERNAL LINKS  Before your content can rank it first needs links. Google finds your web pages best when they are linked to from somewhere on the web.  Internal links attach your content and gives Google an idea of the structure of your website.  They can establish a good rank on your site allowing you to provide the most important pages and posts more link value than other less valuable pages.  So using the correct internal linking strategies can boost your SEO

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META DESCRIPTION Meta description tags are not important to search engine rankings but are extremely important in achieving user click-through from search engine result pages SERPs. These are webmasters chance to advertise content to searchers and let them know exactly what the given page contains with regard to what they’re looking for.

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10 SMALL BUSINESS TECHNOLOGY IMPLEMENTATION HEADER TAGS Heading tags are HTML tags which are used to identify headings and subheadings in your content from other types of text Applying the heading tags cab certainly adds up to the architecture of your content. For search engines it becomes easier to read and understand well-organized content than to crawl through structural issues. For users headings are like anchors in a form of text guiding them through the page and making it easier to digest. Both of these factors increase the importance of careful optimization where small details add up to the big SEO and user-friendly pictures and can lead to ranking elevation.

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On-page SEO contains all the elements of SEO that you can control best. If you have a website you can control the technical issues and the quality of your content. On-page issues can all be tackled as they’re in your own hands. If you make an awesome website it will definitely start ranking. Focusing on on-page SEO will also elevates the probability that your off-page SEO strategy will be also successful. IMPORTANCE OF ON-PAGE SEO

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