marketing and selling

Difference between : Marketing & Selling:

Difference between : Marketing & Selling Anija Nair S1 MCA-37

Basic Difference:

Basic Difference In traditional business, marketing is what brings your prospect to your door, gets them to call, send an email or in some cases actually buy. Marketing is everything that you do to reach and persuade prospects. Sales is everything that happens after the prospect has contacted you. Sales process is everything that you do to close the sale and get a signed agreement or contract.

MARKETING:

MARKETING

What is Marketing?:

What is Marketing? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories?

Defenition:

Defenition Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals “Marketing doesn't begin with a great idea or a unique product. It begins with customers -- those people who want or need your product and will actually buy it.”

Marketing includes::

Marketing includes: Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality. Pricing the product correctly. Promoting the product; spreading the word about why customers should buy it. Selling and delivering the product into the hands of the customer.

Slide 7:

marketing will consist of the measures you use to reach and persuade your prospects that “you” are the company for them. It's the message that prepares the prospect for the sales. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead.

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Simple Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Communication Information

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The 4 Ps & 4Cs Marketing Mix Product Price Promotion Place Customer Solution Customer Cost Communication Convenience

Selling::

Selling:

Defenition:

Defenition A sale is the pinnacle activity involved in the selling of products or services in return for money or other compensation. It is an act of completion of a commercial activity

Selling:

Selling “Selling focuses on the needs of the seller; marketing on the needs of the buyer Sales is persuading a prospect that now is the time to act and that you are the best choice. Everything else is marketing. Sales increases the effectiveness by arranging for a sales person to engage a prospect interactively .

Contd…:

Contd… If the customer needs to be convinced that there is a problem worth solving, the salesperson shouldn't be talking to the customer. Selling is one activity of the entire marketing process. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service .

Contd..:

Contd.. Selling is offering to exchange something of value for something else. The something of value being offered may be tangible or intangible. The something else, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. It is a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.

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So lets come to the conclusion: Simply stated, marketing is everything you do to place your product or service by finding the potential customers. Sales is the techniques you use to get someone to sign a contract or make an actual purchase.