JOB_ADVERTISING[1]

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JOB ADVERTISING :

JOB ADVERTISING

Slide 2:

A job advertisement is a paid announcement in a newspaper or other medium about a job vacancy.

Purpose:

Purpose The main purpose of a job advertisement is to attract suitable candidates for the position.

Types of Advertisement:

Types of Advertisement Display advertisements Classified advertisements

Content:

Content Information on the job opening describes the duties and responsibilities of the position. A candidate profile outlines the experience, education and other attributes required for the job. Company information provides insight into the working environment and the opportunities for the right candidate. The advertisement should also describe the salary range and benefits for the successful candidate. Finally, the advertisement should explain the application process, including how and where to apply.

Media:

Media Job advertisements appear in different media, including local and national newspapers, industry magazines and job websites.

How to Write a Job Ad in 9 Simple Steps:

How to Write a Job Ad in 9 Simple Steps Use a killer job title. Add an emotive introduction. Tell your company story. Really sell the position.

How to Write a Job Ad in 9 Simple Steps:

How to Write a Job Ad in 9 Simple Steps Push your location. Repeat why they should apply. Spell out the application process.

How to Write a Job Ad in 9 Simple Steps:

How to Write a Job Ad in 9 Simple Steps Have other people read it. Improve your email responses.

Employment Advertising :

Employment Advertising Job Description Job Ad

Text Type: Advertisements (Employment):

Text Type: Advertisements (Employment) The aim of advertising is to make people aware of a vacancy and persuade suitable candidates to apply for it. Functions :

Text Type: Advertisements (Employment):

Text Type: Advertisements (Employment) Classified post, newspapers, magazines, the Internet, journals, periodicals, notices on company property Context of Use:

Text Type: Advertisements (Employment):

Text Type: Advertisements (Employment) - It should attract the applicant's interest and present a favourable image of the organization; - It should be written from the viewpoint of applicants and what they are likely to gain from taking the job, rather than from the viewpoint of the organization and what it wants; Linguistic characteristics:

Text Type: Advertisements (Employment):

Text Type: Advertisements (Employment) - It should be clear and distinct, so that the applicant is able to recognize what the job is, its basic functions and other basic conditions; - It should use strong active words so that the applicant can see opportunities with the organization; Linguistic characteristics:

Text Type: Advertisements (Employment):

Text Type: Advertisements (Employment) - It should be specific about why the organization should be the choice such as challenging work, collaboration and teamwork opportunities, work culture, opportunities for shared gains, technology uses, training and development options; - It should use key words to describe a vision of what applicants are looking for; - It should highlight the contribution of a new employee. Linguistic characteristics:

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1) Job title; 2) Location; 3) Brief job description and responsibility; 4) Relationship of the job within the organization; Most advertisements should contain at least the following information:

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5) Brief description of organization, such as size, growth, nationality and brand names; 6) Future prospect; 7) Minimum experience, knowledge, qualifications and experience required (what the organization is looking for); Most advertisements should contain at least the following information:

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8) Any unusual features of the job, such as travel, prospects, danger, responsibility or physical requirements; 9) Clear instructions on how and where to apply; and Most advertisements should contain at least the following information:

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10) Salary range, conditions and fringe benefits. Other characteristics (if any): 1. Banner title — this should grab the attention of leaders/managers, e.g., "LEAD THE TEAM - MAKE A DIFFERENCE"; 2. Special logo or symbol; 3. Special size such as double column; 4. Emphasis framing Most advertisements should contain at least the following information:

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