logging in or signing up Giodano Final Anandllim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1215 Category: Others/ Misc License: All Rights Reserved Like it (1) Dislike it (0) Added: October 19, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: kiani251 (2 month(s) ago) Dear Sir, I want to download this presentation. What i should do? Please answer ! Saving..... Post Reply Close Saving..... Edit Comment Close By: mukkii (7 month(s) ago) want to download this ppt. Saving..... Post Reply Close Saving..... Edit Comment Close By: Ljianghuai (8 month(s) ago) PPTs Saving..... Post Reply Close Saving..... Edit Comment Close By: lopa106 (15 month(s) ago) ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript GIORDANO : POSITIONING FOR INTERNATIONAL EXPANSION : GIORDANO : POSITIONING FOR INTERNATIONAL EXPANSION Company Background : Company Background Founded in Hong Kong by Jimmy Lai in 1990 1980 : Targets U.S market through Comitex group 1983 : Backward integration and opening of retail stores in Hong Kong 1985 : First retail outlet in Singapore 1987 : Change from only men to unisex casuals 1994 : Lai left and Peter became the chairman of giardano Management Values And Styles : Management Values And Styles Innovation Feel good factor Emphasis on people Recruitment : Attitude training Working on store Training Awards : Awards ISO 9002 , 1994 American services excellence award , 1995 Ear award , 1996 Excellence award , 1996 And the awards went on till 2004 …. AWARDS : AWARDS ANALYSIS OF FINANCIAL DATA : ANALYSIS OF FINANCIAL DATA Data related to stores : Data related to stores DATA RELATED TO STORES ORGANISATIONAL STRUCTURE : ORGANISATIONAL STRUCTURE Flat and Decentralized Organizational Structure SIMPLICITY AND SPEED : SIMPLICITY AND SPEED Empowerment Of Line Managers. Fast and Close Communication and Co-Ordination. Efficient Project Management. Speedy Decision Making. Dynamic Capabilities. Short Product Development Life Cycle. PRODUCT DEVELOPMENT LIFE CYCLE : PRODUCT DEVELOPMENT LIFE CYCLE GIORDANO MEANS SERVICE : GIORDANO MEANS SERVICE We Welcome Unlimited “Try-Ons” We Exchange – “No Questions Asked” We Serve With A Smile Ranked No.1 For Eight Consecutive Years For Innovation. (By Far Eastern Economic Review) SERVICE ORIENTATION ATTRIBUTES : SERVICE ORIENTATION ATTRIBUTES Slide 13: Creative Customer Focused Campaigns and Promotions. Store Evaluation – “Best Service Shop” Employee Evaluation – “Service Star Award” Customer Feedback Cards and Firm’s Website. Efficient Information Technology and Inventory Management. VALUE DELIVERY : VALUE DELIVERY Price Convenience Fast Delivery Giordano’s Growth Strategy : Giordano’s Growth Strategy Slide 16: Focus was on Regional Expansion for substantial growth Number of stores: 1994 : 360 1998 : 678 2002 : 1256 2006 : Over 1600 Slide 17: Desire to Grow and Expand Dependence on Asian market Target market outside Asia 1st Target, Australia 1999 : 4 stores 2006 : 46 stores Slide 18: 1998 Economic Crisis Japan 2001 to 2006 : Opened 21 outlets China 1999 to 2006 : 253 to 644 Outlets Indonesia 2006 : 39 Outlets Malaysia Promotional Campaigns Converted Franchised stores to company owned Slide 19: Earlier, Different Countries/Region but same Strategy Positioning Service level Information system Logistics HR Policies CHALLENGES FOR MANAGEMENT TEAM : CHALLENGES FOR MANAGEMENT TEAM Positioning in new and existing market Strategy for Existing Market Strategy for New Market Explore the key Success Factors Growth Strategy in and outside Asia Strategies of Giordano : Strategies of Giordano Product Strategy : Product Strategy Retailer of unisex apparel. Value for Money Products. Customer service as a part of a product. Customers were asked to set a price for jeans. Free 10,000 T-Shirts were given as a token for feedback and for criticizing Giordano’s services Slide 23: Business Strategy Slide 24: Corporate Strategy Product positioning : Product positioning During 1990, it tried to reposition its brand. “Value-for-money” or “quality merchandise at affordable prices” “Gio Ladies” was the product introduced Mid price positioning During 1999, it tried to reposition its “Gio Ladies” brand. Bluestar exchange(BSE)-budget cautious customer Giordano’s key success factors : Giordano’s key success factors Using Porter’s five forces framework, the key success factors can be explained Slide 27: BARGAINING POWER OF BUYERS = MODERATE Low switching costs but no collective bargaining power RIVALRY AMONG ESTABLISHED FIRMS = HIGH Price and non-price competition increasing in intensity, slower demand growth BARGAINING POWER OF SUPPLIERS = LOW Suppliers can be replaced easily RISK OF ENTRY BY POTENTIAL COMPETITORS = MODERATE Investments in brand building, and retail outlets needed THREAT OF SUBSTITUTE PRODUCTS = LOW Lack of substitutes for casual clothes Competitive Advantages : Competitive Advantages Competitive Advantages : Competitive Advantages Excellence in design: Fast and market-driven new product development, Excellent organizational communication Dedication to the needs of customers (e.g., style, fabrics, etc.) Excellence in management of operations, logistics and information technology systems: Effective supply chain management, Inventory control ,distribution Integration of purchasing and selling functions. Cost savings from efficient operations are transferred to customers, thus delivering “value-for-money”. Competitive Advantages : Competitive Advantages Excellence in marketing and branding: Strong positioning, Brand equity for excellent service and ability to deliver “value-for-money”, Consistent execution of advertising and promotion to strengthen brand image. Excellence in service: Excellent customer service Human resource policies (e.g., selection, training and remuneration of frontline staff) Information systems, and performance monitoring (e.g., regular evaluations of service standards at store level and mystery shopping) Good site selection: Giordano’s location strategy provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins Competition : Competition Main Competitors Similar strategies but different markets The Theme’s direct Competition Heavy Ads, sales Promos, attractive prices No question asked exchange policy The Gap – Giordano Unisex Competitor's Positioning : Competitor's Positioning Bhuvan Duggal.Shyam Raj.Jagrat Bhomawat.Sharath Mohanan. : Bhuvan Duggal.Shyam Raj.Jagrat Bhomawat.Sharath Mohanan. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Giodano Final Anandllim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1215 Category: Others/ Misc License: All Rights Reserved Like it (1) Dislike it (0) Added: October 19, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: kiani251 (2 month(s) ago) Dear Sir, I want to download this presentation. What i should do? Please answer ! Saving..... Post Reply Close Saving..... Edit Comment Close By: mukkii (7 month(s) ago) want to download this ppt. Saving..... Post Reply Close Saving..... Edit Comment Close By: Ljianghuai (8 month(s) ago) PPTs Saving..... Post Reply Close Saving..... Edit Comment Close By: lopa106 (15 month(s) ago) ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript GIORDANO : POSITIONING FOR INTERNATIONAL EXPANSION : GIORDANO : POSITIONING FOR INTERNATIONAL EXPANSION Company Background : Company Background Founded in Hong Kong by Jimmy Lai in 1990 1980 : Targets U.S market through Comitex group 1983 : Backward integration and opening of retail stores in Hong Kong 1985 : First retail outlet in Singapore 1987 : Change from only men to unisex casuals 1994 : Lai left and Peter became the chairman of giardano Management Values And Styles : Management Values And Styles Innovation Feel good factor Emphasis on people Recruitment : Attitude training Working on store Training Awards : Awards ISO 9002 , 1994 American services excellence award , 1995 Ear award , 1996 Excellence award , 1996 And the awards went on till 2004 …. AWARDS : AWARDS ANALYSIS OF FINANCIAL DATA : ANALYSIS OF FINANCIAL DATA Data related to stores : Data related to stores DATA RELATED TO STORES ORGANISATIONAL STRUCTURE : ORGANISATIONAL STRUCTURE Flat and Decentralized Organizational Structure SIMPLICITY AND SPEED : SIMPLICITY AND SPEED Empowerment Of Line Managers. Fast and Close Communication and Co-Ordination. Efficient Project Management. Speedy Decision Making. Dynamic Capabilities. Short Product Development Life Cycle. PRODUCT DEVELOPMENT LIFE CYCLE : PRODUCT DEVELOPMENT LIFE CYCLE GIORDANO MEANS SERVICE : GIORDANO MEANS SERVICE We Welcome Unlimited “Try-Ons” We Exchange – “No Questions Asked” We Serve With A Smile Ranked No.1 For Eight Consecutive Years For Innovation. (By Far Eastern Economic Review) SERVICE ORIENTATION ATTRIBUTES : SERVICE ORIENTATION ATTRIBUTES Slide 13: Creative Customer Focused Campaigns and Promotions. Store Evaluation – “Best Service Shop” Employee Evaluation – “Service Star Award” Customer Feedback Cards and Firm’s Website. Efficient Information Technology and Inventory Management. VALUE DELIVERY : VALUE DELIVERY Price Convenience Fast Delivery Giordano’s Growth Strategy : Giordano’s Growth Strategy Slide 16: Focus was on Regional Expansion for substantial growth Number of stores: 1994 : 360 1998 : 678 2002 : 1256 2006 : Over 1600 Slide 17: Desire to Grow and Expand Dependence on Asian market Target market outside Asia 1st Target, Australia 1999 : 4 stores 2006 : 46 stores Slide 18: 1998 Economic Crisis Japan 2001 to 2006 : Opened 21 outlets China 1999 to 2006 : 253 to 644 Outlets Indonesia 2006 : 39 Outlets Malaysia Promotional Campaigns Converted Franchised stores to company owned Slide 19: Earlier, Different Countries/Region but same Strategy Positioning Service level Information system Logistics HR Policies CHALLENGES FOR MANAGEMENT TEAM : CHALLENGES FOR MANAGEMENT TEAM Positioning in new and existing market Strategy for Existing Market Strategy for New Market Explore the key Success Factors Growth Strategy in and outside Asia Strategies of Giordano : Strategies of Giordano Product Strategy : Product Strategy Retailer of unisex apparel. Value for Money Products. Customer service as a part of a product. Customers were asked to set a price for jeans. Free 10,000 T-Shirts were given as a token for feedback and for criticizing Giordano’s services Slide 23: Business Strategy Slide 24: Corporate Strategy Product positioning : Product positioning During 1990, it tried to reposition its brand. “Value-for-money” or “quality merchandise at affordable prices” “Gio Ladies” was the product introduced Mid price positioning During 1999, it tried to reposition its “Gio Ladies” brand. Bluestar exchange(BSE)-budget cautious customer Giordano’s key success factors : Giordano’s key success factors Using Porter’s five forces framework, the key success factors can be explained Slide 27: BARGAINING POWER OF BUYERS = MODERATE Low switching costs but no collective bargaining power RIVALRY AMONG ESTABLISHED FIRMS = HIGH Price and non-price competition increasing in intensity, slower demand growth BARGAINING POWER OF SUPPLIERS = LOW Suppliers can be replaced easily RISK OF ENTRY BY POTENTIAL COMPETITORS = MODERATE Investments in brand building, and retail outlets needed THREAT OF SUBSTITUTE PRODUCTS = LOW Lack of substitutes for casual clothes Competitive Advantages : Competitive Advantages Competitive Advantages : Competitive Advantages Excellence in design: Fast and market-driven new product development, Excellent organizational communication Dedication to the needs of customers (e.g., style, fabrics, etc.) Excellence in management of operations, logistics and information technology systems: Effective supply chain management, Inventory control ,distribution Integration of purchasing and selling functions. Cost savings from efficient operations are transferred to customers, thus delivering “value-for-money”. Competitive Advantages : Competitive Advantages Excellence in marketing and branding: Strong positioning, Brand equity for excellent service and ability to deliver “value-for-money”, Consistent execution of advertising and promotion to strengthen brand image. Excellence in service: Excellent customer service Human resource policies (e.g., selection, training and remuneration of frontline staff) Information systems, and performance monitoring (e.g., regular evaluations of service standards at store level and mystery shopping) Good site selection: Giordano’s location strategy provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins Competition : Competition Main Competitors Similar strategies but different markets The Theme’s direct Competition Heavy Ads, sales Promos, attractive prices No question asked exchange policy The Gap – Giordano Unisex Competitor's Positioning : Competitor's Positioning Bhuvan Duggal.Shyam Raj.Jagrat Bhomawat.Sharath Mohanan. : Bhuvan Duggal.Shyam Raj.Jagrat Bhomawat.Sharath Mohanan.