Presentation Transcript
Slide 1:Changing Sales Force Behavior to Achieve High Performance An AMG Executive Briefing
Slide 2:Amitai Givertz
AMG Management Advisors Meet your presenter…
Slide 3:Where to begin? An outline…
Slide 4:How to align sales forcebehavior with business goals Where to begin? An outline…
Slide 5:How to align sales forcebehavior with business goals Supportive programsto help manage change Where to begin? An outline…
Slide 6:How to align sales forcebehavior with business goals Accenture High Performance Workforce Study/ChangingSales Force Behavior Where to begin? An outline… Supportive programsto help manage change
Slide 7:Business success: Winning new customers is key Sales critical role: Delivering the promise Sales Leadership: Management and the missing links
Slide 8:Business success: Winning new customers is key Sales critical role: Delivering the promise
Slide 9:Business success: Winning new customers is key Sales critical role: Delivering the promise Sales Leadership: Management and the missing links
Slide 10:Research shows sales is a criticalbut under-performing function…
Slide 11:The Sales Challenge “Our sales managers do not leverage the new sales processes and tools to manage their teams”
Slide 12:The Sales Challenge “Our salespeople sell products not solutions to our customers”
Slide 13:The Sales Challenge “Our people are not sufficiently trained in prospecting and closing sales opportunities”
Slide 14:The Sales Challenge “We lack adequate metrics to monitor the performance of our
sales force”
Slide 15:Lemons or lemonade?
Slide 16:Effective recruitment
Advanced s training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force
Slide 17:Effective recruitment
Advanced s training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force Enabling the Sales Force
Slide 18:Effective recruitment
Advanced sales training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force Enabling the Sales Force
Slide 19:Effective recruitment
Advanced sales training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force Enabling the Sales Force
Slide 20:Effective recruitment
Advanced sales training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force Enabling the Sales Force
Slide 21:Effective recruitment
Advanced sales training
Performance management
Metrics
Compensation and rewards Enabling the Sales Force Enabling the Sales Force
Slide 22:Setting New Objectives: Does everyone knowwhat is expected of them?
Slide 23:Setting New Objectives:Create links between corporate goals and personal performance
Slide 24:Accenture research points to seven key performance objectives commonto high-performance sales organizations… …yep, seven.
Slide 25:Accenture research points to seven key performance objectives commonto high-performance sales organizations… …yep, seven.
Slide 26:1: Increasethe Value of Selling Time Goal time
Slide 27:1: Increasethe Value of Selling Time Goal time
Clock time
Slide 28:1: Increasethe Value of Selling Time Goal time
Clock time
Paid activities
Slide 29:1: Increasethe Value of Selling Time Goal time
Clock time
Paid activities
Unpaid activities
Slide 30:2: IncreaseCustomer Retention Relationships
Slide 31:2: IncreaseCustomer Retention Relationships
Customer loyalty
Slide 32:3: IncreaseNew Product Market Share Provide the necessary support to ensure products’ success
Slide 33:4: Sell High Margin Stuff Focus on premium products/services that have high margin
Slide 34:5: Win the War for Sales Talent Recruit to profile
Slide 35:5: Win the War for Sales Talent Recruit to profile
Engage and motivate
Slide 36:5: Win the War for Sales Talent Recruit to profile
Engage and motivate
Training and development
Slide 37:6: Organize the Sales Function Efficiency and effectiveness
Slide 38:6: Organize the Sales Function Efficiency and effectiveness
Optimize time to add value
Slide 39:7: Minimize Ramp-up Time Reduce time to learn required skills
Slide 40:7: Minimize Ramp-up Time Reduce time to learn required skills
Shorten the glide path
Slide 41:Align behaviors to each of these
seven key performance objectives
Slide 42:"Goals are notachieved by accident…
Salespeople needknow not only what is expected of them, but also what they have to do to reach those goals."
Slide 43:Three Keys toChanging Behavior
Slide 44:Ability.
Motivation.
Context.
Slide 45:Product knowledge Ability
Slide 46:Job-related knowledge Ability
Slide 47:Customer-related knowledge Ability
Slide 48:Goal setting: What’s expected? Motivation
Slide 49:How is performance measured? Motivation
Slide 50:Are people getting feedback? Motivation
Slide 51:How are people compensated? Motivation
Slide 52:Workplace environment Context
Slide 53:Systems, process and people Context
Slide 54:Collaboration Context
Slide 55:Accenture found that a typical $1 billion company can generate millions of dollars in additional revenue simply by addressing critical human performance issues such as motivating and rewarding people, improving selling skills, and attracting and retaining quality
individuals. WHAT’S ON YOUR AGENDA?
Slide 56:Thank you! http://amgadvisors.net/events (561) 283-4744 | info@amgadvisors.net