distribution strategy

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Presented by, : 

Presented by, Viraj Naik Wasim Shah Sameer Rupani Roshan Gaonkar Mustafa Jawadwala Shamoil Lokhandwala Presented to, Prof: Nikhil Rao

Product : 

Product CRDe Engine Tyre - Tronics Rain & Light Sensors Intellipark

Slide 4: 

Tilt-able Steering Immobiliser Cruise Control

Promotion : 

Promotion Brand Endorsement Strategy Brand Ambassador Advertising and Promotions Strategy PR Mass Media CRM

Price : 

Price Penetrative Pricing Launching Price

Contd… : 

Contd… Prices As On April 2007 , *Ex Showroom Mumbai Scorpio Std – Rs 7,44,000/- Scorpio DX – Rs 8,06,000/- Scorpio SLX – Rs 8,70,000/-

Place : 

Place Distribution Strategy Phased Launch Showroom Experience Infrastructure

Segmentation & Targeting : 

Segmentation & Targeting Geographic City Size Urban & Semi-Urban Psychographic Life Style Status Seeker Personality Aggressive, Extrovert

Contd… : 

Contd… Demographic Age 21 to 50 Income 30,000+ Family Size 5+ Behavioural Benefits Quality, Prestige

Positioning : 

Positioning Rational Benefits Emotional Benefits Relational Benefits

Slide 12: 

Nothing Else Will Do !!

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