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Reed Session Chair Innovologie, LLC firstname.lastname@example.orgTwo papers : Two papers Steve Montague and George Teather, Performance Management Network, Inc. “Evaluation of Multideparment (Horizontal) Science & Technology (S&T) Programs” Jonathon Mote, UofMD, Gretchen Jordan, Sandia National Laboratories, Jerry Hage, UofMD. “New Directions in the Use of Network Analysis in Research and Development”A Quick History of Networks - I: A Quick History of Networks - I Mayo Studies of the Western Electric Hawthorne Works Used socio-grams to describe relations (Roethlisberger and Dickson, 1939) Warner and Lunt — Yankee City Series Newburyport 1941 Families integrated through cliques as well as formal economic and political tiesA Quick History of Networks - II: A Quick History of Networks - II Homans 1950 — Rearranged Yankee City data in matrix format to show social groupings Whyte 1954 — Purchase of air-conditioners followed community ties Rogers 1962 — Broadcast and contagionThe distribution of air conditioners in Philadelphia row houses is not random but associated with social networks: The distribution of air conditioners in Philadelphia row houses is not random but associated with social networksIt’s the economy network, stupid!: It’s the economy network, stupid! Early adopters Innovators Early majority Late majority Laggards Broadcast ContagionA Quick History of Networks - III: A Quick History of Networks - III Milgram (1967) — Six degrees of separation Bass (1969) and Mahajan (1986) — S-curves Granovetter (1973-1974) — The strength of weak ties Watts and Strogatz (1988) — Six degrees: The Science of a Connected AgeThe strength of weak ties: why we are separated by “six” links: The strength of weak ties: why we are separated by “six” linksBibliography: Bibliography Barabasi, Albert-Laszlo, Linked: The New Science of Networks. Cambridge: Perseus Publishing, 2002. Bass, F. M. “A new product growth model for consumer durables,” Management Science 15: 215-227. Borgatti, Everett, and Freeman, UCINET 6 for Windows: Software for Network Analysis. Harvard, MA: Analytic Technologies, 1999. Granovetter, Mark, Getting a Job, Cambridge, MA: Harvard University Press, 1974. Granovetter, Mark, “The strength of weak ties,” American Journal of Sociology, 1973, Vol. 78.Bibliography: Bibliography George C. Homans, The Human Group, New York: Harcourt, Brace and World, 1950. Johnson, Steven. Emergence: The Connected Lives of Ants, Brains, Cities, and Software. New York: Touchtone, 2001. Klovdahl, Alden S., “Social Networks and the Spread of Infectious Diseases: The AIDS Example,” Social Science Medicine, 1985, 21 (11): 1203-1216. Mahajan, Vijay, and Robert A. Peterson, Models of Innovation Diffusion, Sage Publications: Newbury Park, CA, 1985.Bibliography: Bibliography Milgram, Stanley, “The Small World Problem.” Psychology Today May 1967, 60-67. PAJEK: Program for Large Network Analysis, http://vlado.fmf.uni-lj.si/pub/networks/pajek/ Rheingold, Howard, Smart Mobs: The Next Social Revolution. Cambridge, Ma.: Persus Books, 2002. Roethlisberger, F. J. and Dickson, W. J., Management and the Worker, Cambridge, MA: Harvard University Press, 1939. Rogers, Everett. Diffusion of Innovations. 4th ed. New York: Free Press, 1995.Bibliography: Bibliography Rosen, Emanuel, The Anatomy of Buzz: How to Create Word of Mouth Marketing, New York: Doubleday-Currency, 2000. Ryan, Bryce and Neal C. Gross “The Diffusion of Hybrid Seed Corn in Two Iowa Communities,” Rural Sociology, 1943, vol. 8, pp. 15-24. Scott, John. Social Network Analysis: A Handbook. 2nd ed. London: Sage Publications, 1991, 2000. Taylor, Mark C., The Moment of Complexity: Emerging Network Culture. Chicago: Chicago University Press, 2001.Bibliography: Bibliography Warner, W. L. and P. S. Lunt, The Social Life of a Modern Community. New Haven, CT: Yale University Press, 1941. Watts, Duncan J., and Steven Stogratz, Collective dynamics of ‘small-world’ networks. Nature, 1998, 393, 440-442. Watts, Duncan J., Six Degrees: The Science of a Connected Age. New York: Norton, 2003. Whyte, William H., Jr., “The Web of Word-of-Mouth,” Fortune, November 1954.For more recent applications oriented material see:: For more recent applications oriented material see: http://www.cs.cornell.edu/home/kleinber/ ･ L. Backstrom, D. Huttenlocher, J. Kleinberg, X. Lan. Group Formation in Large Social Networks: Membership, Growth, and Evolution. Proc. 12th ACM SIGKDD Intl. Conf. on Knowledge Discovery and Data Mining, 2006. ･ J. Leskovec, A. Singh, J. Kleinberg. Patterns of Influence in a Recommendation Network. Proc. Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD), 2006. ･ D. Kempe, J. Kleinberg, E. Tardos. Influential Nodes in a Diffusion Model for Social Networks. Proc. 32nd International Colloquium on Automata, Languages and Programming (ICALP), 2005 ･ D. Kempe, J. Kleinberg, E. Tardos. Maximizing the Spread of Influence through a Social Network. Proc. 9th ACM SIGKDD Intl. Conf. on Knowledge Discovery and Data Mining, 2003. (In PDF.) 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