EconomistGrouppropos alforTata Appendices

“BUSINESS WITH A CONSCIENCE” A thought leadership programme on business ethics FEBRUARY 2007APPENDICES to the PROPOSAL: 

“BUSINESS WITH A CONSCIENCE” A thought leadership programme on business ethics FEBRUARY 2007 APPENDICES to the PROPOSAL

Slide2: 

‘The Economist and The Political, Commercial, Agricultural and Free-Trade Journal’ first published 1843 Source: ABC Highlights & Circulation Growth Over 160 Years 1934:Renamed TheEconomist 1937:New grey and red front cover 1938: Half sales now outside UK 1956: 1st full-time foreign correspondent appointed (in Washington DC) 1959: Regular red logo introduced 1960: First colour advertisements 1964: Move to St James’s Tower 1969: First full colour cover 1974: Circulation exceeds 100,000 1975: First full colour advertisements 1987: Asia editorial section introduced 1989: Revamp introduced ecotype font 1990: 10 regional ad editions available 1991: Digital satellite transmission starts to print sites worldwide 2001 Full colour editorial redesign

Worldwide Circulation Vitality 1,138,11887% growth over the last 10 years: 

Worldwide Circulation Vitality 1,138,118 87% growth over the last 10 years Read in more than 200 countries worldwide Source: ABC-USA/UK January – June 2005-2006 N. America 53% Cont. Europe 19%

A truly global publicationInternational circulation as % of total circulation: Jan-Jun 2006: 

A truly global publication International circulation as % of total circulation: Jan-Jun 2006 Source: ABC Chicago & London

The Economist Reader:Youthful… Educated… Influential… Internationalist: 

The Economist Reader: Youthful… Educated… Influential… Internationalist (Source : The Economist Subscriber Study, 2003)

The Economist Reader:High Net Worth Individual: 

The Economist Reader: High Net Worth Individual (Source : The Economist Subscriber Study, 2003)

Circulation Change : Jan-Jun 2006 over Jan-Jun 2005: 

Circulation Change : Jan-Jun 2006 over Jan-Jun 2005 Source: ABC / BPA

Demographic profile of readers/viewers: 

Demographic profile of readers/viewers Other International press: FT, Fortune, IHT, Newsweek, Time, WSJE . Other National press: El Pais, FAZ, Il Sole 24 Ore, Le Monde, NZZ, The Daily Telegraph Watched last week: BBCWorld, CNN, CNBC, EuroNews Source: Europe 2006 Readers of both The Economist print and online products tend to have more attractive demographics than consumers of other media.

A unique editorial environment valued by readers and advertisers: 

A unique editorial environment valued by readers and advertisers Europe 2006 shows that the continent’s affluent elite also read The Economist for its unique insight. % agreeing that title “offers information and insight not available elsewhere” Base: readers of each publication Source: Europe 2006

A unique editorial environment valued by readers and advertisers: 

A unique editorial environment valued by readers and advertisers % agreeing that title is the most important “for personal interest reading” Base: readers of each publication Source: Europe 2006

A unique editorial environment valued by readers and advertisers: 

A unique editorial environment valued by readers and advertisers Provides respected and authoritative information Base: readers of each publication Source: Europe 2006 Consistently provides high quality international reporting

Engagement: international press, national press and TV: 

Engagement: international press, national press and TV % agreeing that title “engages me” Base: readers/viewers of each medium Source: Europe 2006 In an era of increasing media choice and time-poor consumers advertising will be most effective in media which engages with its audience, holding their attention and interest

% coverage: Pan-European Press vs Pan-European TV: 

% coverage: Pan-European Press vs Pan-European TV All respondents Source: Europe 2006 Universes: 1,793,006 & 1,424,000 The Economist FT, WSJE, IHT, Time, Newsweek + Fortune Daily reach CNN, BBC World, CNBC + Euronews 17.7

The Economist’s readers are opinion leaders: 

The Economist’s readers are opinion leaders Universe: Economist readers 673,000 / Intl readers 1,517,000 Sample: Economist 762 / Intl readers 1,762 Source: Europe 2006 Activities undertaken in the last 12 months Speaker at professional conference Worked on business strategy

Circulation : U.K: 

Circulation : U.K Source: ABC Jan-Jun 2006 Figures for Time, FT, Fortune & IHT incl ROI

% Coverage: France: 

% Coverage: France Source: EBRS 2006 Universe: 58,904

% Coverage: Italy: 

% Coverage: Italy Source: EBRS 2006 Universe: 25,470

Slide18: 

% Coverage: Germany, Switzerland & Austria Source: EBRS 2006 Universe: 140,285

Slide19: 

% Coverage: Spain & Portugal Source: EBRS 2006 Universe: 32,092

Find Publication Insightful – Worldwide2005-06 Professional Investment Community - Erdos and MorganTop 10 Titles Ranked by Percentage Composition: 

Find Publication Insightful – Worldwide 2005-06 Professional Investment Community - Erdos and Morgan Top 10 Titles Ranked by Percentage Composition

Professional Investors- Worldwide 2005-06 Professional Investment Community - Erdos and MorganTop 15 Titles Ranked by Percentage Coverage: 

Professional Investors- Worldwide 2005-06 Professional Investment Community - Erdos and Morgan Top 15 Titles Ranked by Percentage Coverage * WSJ Worldwide edition includes WSJ NA, WSJ Europe and Asian WSJ 91% Of WSJ’s worldwide circulation is in North America alone

Summary: 

Summary The Economist is the #1 Magazine in Coverage of the Professional Investment Community Worldwide. The Economist is the #1 Magazine in Coverage of Professional Investors in Total Europe, the United Kingdom, Continental Europe, Asia/Pacific, Asia including Japan, Asia excluding Japan, Australia/New Zealand and Canada.

Slide23: 

Economist.com is widely regarded as the premier online location for senior global business executives who require accurate, independent and relevant business, technology, and political information and analysis. This information is delivered in a concise and intelligent manner, providing users with an online experience, which extends and compliments that of The Economist print publication. With direct access to archived publications dating back to 1997, it is a source of valuable information to the senior business community.

Economist.com : Site Traffic – November 2006: 

Page Views 16.4 million Unique Users - 2.1 million No referrer traffic - 77% Weekday traffic - 85% Average time spent on site - 12 minutes CEO/CXO/Sr.Management – 40% Median Age- 34 Post Graduate Education – 42% HHI of $100K + 39% US Dollar $ Millionaire 14% Economist.com : Site Traffic – November 2006

Economist.com : Geographic Reach: 

Economist.com : Geographic Reach Region North America 56% United Kingdom 8% Continental Europe 5% Asia Pacific 14% Middle East/Africa 2% Latin America 5%

Economist.com : Reader Profile: 

Economist.com : Reader Profile Global Leaders C-level executive and senior management 42% Average annual decision-making influence US$1.06 million Manage institutional funds 17% Average value of funds managed US$34.3 million Work for an organisation with 10,000+ employee 29% Work for an organisation with less than 100 employees 31% Average number of international business trips 5 Average hotel nights spent on business 17 Source: 2003 reader survey conducted by Fox Insight

Economist.com is highly valued and respected by its readers for its valuable international perspective, insight and quality.: 

Economist.com is highly valued and respected by its readers for its valuable international perspective, insight and quality. Source: Reader survey conducted by Fox Insight, October 2005

Economist.com advertisements are persuasive: 38% of readers visited the Advertiser’s website after viewing ad.: 

Economist.com advertisements are persuasive: 38% of readers visited the Advertiser’s website after viewing ad. Source: Reader survey conducted by Fox Insight, October 2005

Economist.com readers work in diverse industries, with a particular focus in finance, technology and the professions.: 

Economist.com readers work in diverse industries, with a particular focus in finance, technology and the professions. Source: Reader survey conducted by Fox Insight, October 2005

Economist.com readers work in both large multinationals and small, high-value enterprises.: 

Economist.com readers work in both large multinationals and small, high-value enterprises. Source: Reader survey conducted by Fox Insight, October 2005

Economist Examples: 

Economist Examples Other Travel SAA BA Auto Jaguar BMW IT IBM Louis Vuitton BP BP NEC Airbus

Roll Call: 

Roll Call Widely regarded as the leading publication for Congressional news and information, Roll Call has been “The Newspaper of Capitol Hill” since 1955. Thorough, authoritative and entertaining, Roll Call is often the first to break major news stories on the issues and personalities that shape America's laws. With accurate, unbiased reporting, Roll Call has earned a level of credibility unparalleled in Washington and remains true to its original mission: delivering superior coverage of the people, politics and process of Congress. Published Monday to Thursday when Congress is in session (and Mondays only during recess), Roll Call provides its readers with up-to-the-minute news of the legislative and political maneuvers that happen every day on Capitol Hill. In addition to breaking news, readers get keen insight from such respected Washington analysts as Morton Kondracke, Stuart Rothenberg, and Norman Ornstein, plus political coverage of Congressional elections across the country. RollCall.com, the online version of the newspaper, provides not only the full content of the print edition but also breaking news stories and daily e-mail alerts.

Roll Call: 

Beating out the competition, Roll Call ranked highest in regular readership with Congressional opinion leaders in Erdos & Morgan’s most recent Opinion Leaders Survey. Roll Call also topped the competition in major categories including topicality and reader enjoyment. And in a 2003 Erdos & Morgan readership study, 96% of Roll Call’s readers—the majority of whom are members of Congress, high-level aides and staffers—labeled Roll Call a “must read.” With a total qualified circulation of 18,192—including 11,411 complimentary copies delivered to Congress, the White House and the Supreme Court—Roll Call reaches today’s decision-makers. Roll Call

European Voice: 

European Voice is the leading weekly newspaper devoted to the people, politics and policies of the European Union. Written and produced in Brussels every Thursday, European Voice provides in Depth analysis of the most important developments in the European Union institutions—Commission, Parliament and the Council Of Ministers—as well as the other agencies, which together are responsible for creating 70% of the legislation enacted in member states. It is an insider’s guide to understanding the complexity of the EU, the policy developments and how business and industry are affected.

European Voice: 

The editorial content is written without national or political bias and coverage is both forward-looking and analytical, highlighting policy initiatives and developments that will capture the headlines in other media in the weeks and months to come. With a weekly circulation of 16,000, European Voice is considered essential reading for EU policy makers commissioners, their cabinets, MEPs and civil servants in Brussels. It also has a loyal subscriber base made up of national governments, public affairs consultancies, lobbyists, corporates, lawyers & academics with a vested interest in EU policy. European Voice