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ABOUT WACSSCI WAC SURVEY AND STRATEGIC CONSULTING, INC. 60 Madison Avenue New York, NY 10010 212-725-8840

ABOUT WAC SURVEY AND STRATEGIC CONSULTING, INC. : 

ABOUT WAC SURVEY AND STRATEGIC CONSULTING, INC. Introduction Overall Perspective Strategic Roadmapping and Consultation Mission Statement WACSSCI Online Practices Current Online Projects WACSSCI Cutting Edge Methods WACSSCI Established Methods WACSSCI Online MultiMedia Surveys WACSSCI Web Testing WACSSCI Usability Testing Lab WACSSCI Online Conjoint-Discrete Choice Analysis Advantages of WACSSCI Online WACSSCI: Serving to Help Businesses Refine Their Online Strategies Latest WACSSCI Online Research Products and Services

WAC Survey and Strategic Consulting, Inc., is a full-service, custom market research and consulting firm with offices in New York City: 

WAC Survey and Strategic Consulting, Inc., is a full-service, custom market research and consulting firm with offices in New York City WACSSCI conducts full-service custom consumer research projects to assist marketers in developing optimal strategies in their respective markets We are known for our work in strategic positioning (brand equity, segmentation, competitive intelligence), tracking, new product and concept development, pricing, and advertising and communications testing Our clients include a broad range of marquee brands: Shell Energy

Our Overall Perspective: In order to stay on top, marketers require a full market vision: their customers, the competition and their internal organization: 

Our Overall Perspective: In order to stay on top, marketers require a full market vision: their customers, the competition and their internal organization The Competition customers What do our employees think about working here? What do our employees think needs improvement? What insights do our employees have about our customers? Internal Resources What does the competition think about us? What do our employees think about the competition? What do our customers think of the competition? What do customers think about our brand? What do customers think about our new product/service? Have our customers seen our ads? What will customers spend? Who is our target customer? What are our competitors' plans? How do management and employees assess our strengths and weaknesses? What are our competitors’ assumptions about the market?

We are much more than data collectors. WACSSCI goes beyond mere data collection by offering a 360-degree market vision perspective resulting in ‘strategic roadmaps’: 

We are much more than data collectors. WACSSCI goes beyond mere data collection by offering a 360-degree market vision perspective resulting in ‘strategic roadmaps’ Gain Prominence: Strategic Positioning Brand equity and image Competitive intelligence analysis Customer targeting Employee insight Acquisition assessment Inform Your Judgment: Concept Testing New product/service evaluation Scenario development and testing Value proposition assessment Price optimization assessment Attain the Advantage: Marketing Evaluation Brand awareness and trial Repeat purchase and brand loyalty Ad and promotion effectiveness Customer satisfaction, value and loyalty tracking Managing marketplace attrition/marketing program wear-out

WACSSCI Mission Statement: 

WACSSCI Mission Statement To exceed Client expectations by: Returning elements of marketing, strategy and creativity to the process Bridging research vendor and consulting practices as a member of YOUR team Providing insight into the underlying needs, wants, preferences and beliefs that influence customer behavior and the market landscape of our clients and their competitors Identifying how and what to communicate, whom to communicate with and a fact-based rationale Integrating recommendations from qualitative and quantitative research derived from new and established, state-of-the-art research methods Creating real-time decision roadmaps and strategies for advertisers, marketers, associations, advertising agencies, marketing consultancies and all marketing decision-makers

WACSSCI Online Practices: 

WACSSCI Online Practices E-COMMERCE: We provide marketers with customer and market insight to run successful Web-based businesses CUSTOM STUDIES: We use both online research technologies, as well as traditional research methods, to address the individual needs of our clients. Our research services include brand, ad and customer satisfaction tracking; positioning, segmentation and brand equity; usability labs; market intelligence; concept optimization; price optimization and advertising testing TECH CONSULTING: We work with companies from Online startups to Fortune 500 companies that are creating or expanding their online presence

Current WACSSCI Online Projects: 

Current WACSSCI Online Projects Major Broadcast Network: determination of who are the core viewers of a major prime time program?) Major Bank: (helping to shape their Web Home Page); also, a comprehensive study of debit card users’ attitudes and behavior Major Auto Publication: Evaluation of a concept for a new web-based consumer service Major Confections Manufacturer: setting appropriate pricing for two of their major brands Major Insurance Company: determination of the vitality of U.S. Asian and Hispanic Markets for financial services and products Major Insurance Company: online conjoint-discrete choice analysis among insurance brokers Major Weight Loss Organization: member satisfaction tracking Major Financial Services Company: collateral materials customer response and refinement Major Home Entertainment Systems Manufacturing Company: optimization of several new product concepts

WACSSCI Cutting Edge Methods: The demands of the new economy are changing the face of market research: 

WACSSCI Cutting Edge Methods: The demands of the new economy are changing the face of market research Cutting Edge Methods Established Methods Quantitative Research Qualitative Research Telephone Surveys Focus Groups In-Depth Interviews Dial Groups On-line Multimedia Surveys 1-800 Inbound Surveys Regression and Conjoint Based Segmentation MAPTEST Multivariate Focus Groups Web Testing Usability Lab Testing

Established Research Techniques: WACSSCI Conducts Telephone Surveys, Focus Groups, In-Depth Interviews, and Dial Groups: 

Established Research Techniques: WACSSCI Conducts Telephone Surveys, Focus Groups, In-Depth Interviews, and Dial Groups Telephone surveys are critical for any business that serves customers, including Online businesses. Focus groups with online users can stimulate ideas and insights. Instant response 'dial' focus groups allow second-by-second measurement of audience ratings of audio and visual stimuli.

Cutting Edge Research: WACSSCI Conducts Quantitative Online Multimedia Surveys: 

Cutting Edge Research: WACSSCI Conducts Quantitative Online Multimedia Surveys Online multimedia surveys offer powerful techniques that move beyond the scope of traditional research methods. Advances in online research allow multimedia content to be tested with large quantitative samples. The best methodological approach recruits panelists randomly, by telephone, and provides them with free Online access through their television sets. By exposing customers to print, television, and new media advertisements, customers can rate ads as stand-alone messages and also compare them to the competition’s. This is the most effective research method available for: Gauging the effectiveness of advertising campaigns in real-world settings (print, television, new media, and multi-media); Evaluating print, broadcast, new media, and multimedia ad campaigns along side the competition’s; Examining advertising strategies across multiple demographic groups; and Testing web banner advertisements among all Online users or within more targeted segments. Testing on pre-production basis

Cutting Edge: WACSCCI Conducts Web Testing: 

Cutting Edge: WACSCCI Conducts Web Testing Our full Web testing strategy comprises three key stages: Concept Development: This is conducted among the target audience to discover their needs and expectations. At this state of the research, we establish guidelines for developing the site’s content, function, and feel. Beta Testing: Our usability lab provides 'real-world' feedback based on reaction to the beta version of the site. At this stage, clients can observe how a user interacts and reacts to online products, services, content, advertising, and other material in real-time. Final Web Site Testing: It is critical to understand and gauge customer reactions to a final version of the site. At this stage, we assess the extent to which the site meets customer expectations and identify ways in which the site can be refined to maximize customer loyalty.

Cutting Edge: WACSSCI’s Usability Testing Lab: 

Cutting Edge: WACSSCI’s Usability Testing Lab Our usability lab enables us to explore key features of a Web site, including: Format appeal; Content appeal; Navigation; Logical flow; and Ease of use. Video projection of the desktop allows clients to view -- and tape -- the user’s navigation of the site. The user, filmed by a digital camera mounted on the monitor, appears in the corner of this screen projection.

Cutting Edge: WACSSCI Conducts Online Conjoint-Discrete Choice Analysis: 

Cutting Edge: WACSSCI Conducts Online Conjoint-Discrete Choice Analysis We are the first research company to use the Sawtooth Program to conduct online conjoint and discrete choice analysis Excellent technique to determine customers’ true needs and wants Enables concept and product optimization Has simulation capability to allow for 'what-if' scenarios Cost effective Rapid turnaround time; respondents actually report 'enjoying' the interview procedure We own the module and can tailor any conjoint interview to your specific needs and objectives

Advantages of the Online Approach: 

Advantages of the Online Approach WACSSCI online research technology offers the following advantages: A way to target 'hard-to-reach' consumers and business-to-business professionals An interview process without the intrusion of telephone or in-person interviewers Immediate and real-time data collection An excellent way to collect and transmit Mystery Shopping data Access to online banners, pop-ups, and video Web ads Techniques that work in any online context A realistic competitve context where respondents can evaluate multiple ads and communcation vehicles in direct relation to the competition’s A reusable and consistent technical platform that can deliver sounds, stills and moving pictures to an online panel of customers

WACSSCI has worked with Online companies as well as major corporations now refining their online strategies: 

WACSSCI has worked with Online companies as well as major corporations now refining their online strategies AIG Britannica.com Chase Bank Crossroads Foundation *discreet/Kinetex Floraplex FranklinCovey Hasbro (games.com) HyperTV Interbrand ISP Focus MCI Foundation Microsoft Miramax Motorola NaviNet NBA Oracle PriceWaterhouseCoopers Symantec W3Health Vivid Studios

Latest WACSSCI Custom Online Research Products and Services: 

Latest WACSSCI Custom Online Research Products and Services In addition to its basic services, WACSSCI now offers the following custom online research capabilities: A way to target 'hard-to-reach' consumer and business-to-business respondents Custom proprietary panel development, for both consumer and B-2-B research Testing commercials and tv programming via a reusable and consistent technical platform that can deliver sounds, stills and moving pictures to an online panel of customers Testing concepts (‘concept optimization), using conjoint analysis, discrete choice analysis and predictive modeling techniques Online focus groups/in-depth interviewing Online research capabilities in Europe and Asia

Latest WACSSCI Custom Online Research Products and Services (Cont.): 

Latest WACSSCI Custom Online Research Products and Services (Cont.) 'EquiTrack’®-tracks the overall power and value of your brand to insure that your positioning strategies/marketing efforts are on-target 'CommuniTrack'®-tracks the overall impact and effectiveness of your advertising campaign to determine if it’s doing what it’s intended to do 'SatisfactionTrend'®-monitors customers’ satisfaction with your brand and provides critical signals indicating potential ‘defection’ 'CRM PLUS'®-keeps you abreast of your customers’ up-to-the-minute response to your brands and services via ongoing online/IVR B2B surveys and dialogues 'OptiConcept' ®-optimizes product concepts and existing brands using conjoint based applications 'OptiPrice' ®-price elasticity/optimization measurement utilizing Discrete Choice to determine the best price-slotting for your brand 'CommuniTest'®-commercial and print ad evaluation system so sensible you’ll ask 'Why didn’t I think of that?' 'WACSSCI Mystery Shopper'®-THE most efficient way to assess the effects of in- store sales, promotional, service and marketing tactics on the consumer experience

Latest WACSSCI Custom Online Research Products and Services (Cont.): 

Latest WACSSCI Custom Online Research Products and Services (Cont.) 'SponsorTrack'®-Tracks the impact of event sponsorship and in-movie or in-program product placements 'OnlineAmerica'®-WACSSCI’s online interviewing system delivers accurate data more quickly-cost efficiently than other systems 'OnlineInternational' ®-now you can conduct online research throughout Asia, Europe, South America, Africa and Australia 'InboundAmerica'®-WACSSCI’s inbound 1-800# data collection system more cost efficient than CATI; excellent supplement to online data collection 'InboundEurope' ®-WACSSCI’s inbound 1-800# data collection system lets you conduct cost effective phone studies in UK, France, Spain, Germany, Portugal, Benelux and Eastern Europe; excellent supplement to online data collection 'MapTest'®-Turns perceptual mapping into an evaluative tool to inform whether advertising/marketing programs are performing at intended level. Excellent adjunct to tracking/communications testing

ABOUT WAC SURVEY AND STRATEGIC CONSULTING, INC. : 

ABOUT WAC SURVEY AND STRATEGIC CONSULTING, INC. Who We Are What We Do

WAC Survey and Strategic Consulting: Who We Are: 

WAC Survey and Strategic Consulting: Who We Are Founded in 1986 as subsidiary of WAC Headquarters in New York City Headed by Art Savitt, CEO and Jim Frisch, President, former senior executives at innovative, established custom research firms and advertising agencies: Art Savitt: WAC Survey (CEO as of 6.02) Audits andamp; Surveys Worldwide Strategic Evaluations, Inc. Savitt Group/ERI Bates/NY Jim Frisch: WAC Survey since 1986 (President since 6.02) Citibank Young andamp; Rubicam Final Analysis Heller Research Sherman Group

Who We Are: 

Who We Are Full service custom market research firm serving a variety of clients Main objective: to provide our clients with reliable information that informs and resolves the strategic decision-making process In other words, we provide ‘roadmaps’ rather than just data Interpreting findings and informing the development of pragmatic strategies require additional insight and an in-depth understanding of people and the marketplace It is in this latter component of the research process that we are distinguished from our competitors We make it a point to form an inclusive relationship with our Clients so as to enable feedback at important junctures of the research program, from planning and design to data analysis and report presentation

Art Savitt, CEO: 

Art Savitt, CEO Over 30 years of professional market research experience Owned and operated his own firm, Savitt Group/ERI during the ’80’s. There, he directed numerous projects for such clients as IBM, Chrysler, Blue Cross andamp; Blue Shield, Reynolds Metals, Tetley, Hearst, Nestle’s, Chemical Bank, CPC, Lorillard, 21 Brands, Shell Oil, McGraw Hill, Avon, IFF, Friendly’s, Marriott, Coors, Anheuser Busch, NBC, HBO, MTV and Showtime. Two projects in particular conducted for MTV eventually led to the advent of VH-1. The research projects Art conducted for Chrysler led to the renowned ‘5-Year-50.000 mile warranty’ offered to auto buyers up until the mid-’90’s. Honed his marketing and strategic analytic capabilities with executive-level positions at Audits andamp; Surveys World-Wide, Ted Bates (U.S. Director of Research), WAC Survey, Beaumont Organization and Wolf Altschul Callahan (WAC Survey) Educational Background: BA Psychology, Washington University, St. Louis, Mo.; MA Social Psychology, Graduate Faculty, New School for Social Research; Doctoral Course Work, Columbia University Who We Are

Jim Frisch, President: 

Jim Frisch, President Over 25 years of professional market research experience. Executive-level positions at The Sherman Group, Heller Research, Young andamp; Rubicam (Research Supervisor), Final Analysis, Citibank (Director of Research), WAC Survey and Strategic Consulting, and Wolf Altschul Callahan (WAC) Graduate level professor in the Psychology, and Business Administration Departments at The University of California, and Adelphi University Educational Background: Ph. D in Organizational-Social Psychology, University of California, Berkeley Who We Are

Who We Are: WACSSCI Staffing: 

Who We Are: WACSSCI Staffing Senior project management staff consisting of 27 professionals, including: Joel Klein: Director of Research, formerly EVP of Audits andamp; Surveys. For years, Senior Research Associate on all Coca Cola and Motorola business Ed Cohen: Director of Research, formerly SVP of Audits andamp; Surveys. No stranger to the IT area, he co-managed an ongoing international multi-client technology tracking omnibus (Tech Trak) and serviced multi-national PC market studies for IBM, Packard Bell and Iomega. His claim to fame was management of a multi-national tracking study for Dow Chemical.

Who We Are: WACSSCI Staffing: 

Who We Are: WACSSCI Staffing Senior project management staff consisting of 12 highly experienced professionals, including: Merle Soferman, Group Research Director, formerly MRD of Standard andamp; Poor’s, Yellow Pages. Merle has directed hundreds of large scale projects for the likes of Verizon, Lipton, Standard andamp; Poors’s and Orbiscom. She is an excellent project manager, with superb analytic and writing skills. Additional support staff comprised of experienced research managers, project managers, project directors, analysts, recruiters, clerical and administrative personnel

WACSSCI Senior Staff Has Served These Clients: 

WACSSCI Senior Staff Has Served These Clients ABC-TV AIG* Ailes Communication Al-Anon Amtrak Anheuser Busch ATandamp;T * Austin Nichols Avaya* Avis * Avon Bally Bates USA BBDO Becton Dickinson Berkeley College Best Foods/CPC Blue Cross andamp; Blue Shield (NY) * Brown andamp; Williamson Cablevision * Campbell’s Chase Bank * Chrysler * B2B Client Citibank Clarins * Comedy Central CNBC Compaq Coors Corning Danbury Mint DDB Needham Disney Development Corp * DMBandamp;B Eastman Kodak * ESPN/ESPN2 Ferrero USA Glaxco GM Guess? * Hachette Filipacchi HBO * IBM Credit Corp * IFF Iomega * JMI * Johnson andamp; Johnson J. Walter Thompson Kellogg’s Keyspan Energy * Lorillard Lucent Technologies* Manhattan Marketing Ensemble Mandamp;M Mars Marriott * MasterCard International * MCI* Mobil Chemical * MoneyGram MTV Networks National Basketball Association NBC-TV New York County Lawyers’ Association* New York Life * Nikon Ogilvy andamp; Mather Worldwide Oracle * Pillsbury Pinotti USA * Planters/Lifesavers PBS Radio Disney Revlon Reynolds Metals Ricoh R J Reynolds Ryder Truck Rental Samsung * SC Johnson Shell Energy * Showtime * Stroh’s Brewing Tetley * Timex Time Warner * Tommy Hilfiger Turner Networks * 21 Brands * U.S. Army United States Post Office * USA Networks/Sci-Fi Channel Verizon * WorldCom (MCI) * WWF Young andamp; Rubicam ZD Net

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Mystery Shopping Web Usability- E-Commerce Lab Advertising Evaluation Custom Proprietary Panel Development Tracking: Customer Satisfaction and Loyalty/ Brand Equity Online Studies Brand Equity, Segmentation and Strategic Positioning State-of the Art, Innovative Research Techniques Inbound Automated 1-800 Number Interviewing What We Do Core Competencies: ‘One-Stop Shopping’

What We Do Core Competencies: ‘One-Stop Shopping’ : 

What We Do Core Competencies: ‘One-Stop Shopping’ Qualitative Studies Employee Satisfaction Emotional Measurement Product Testing B-2-B/ Professional, Hard-to-Find Respondents Early Adapters Studies Conjoint and Discrete Choice Studies State-of the Art, Innovative Research Techniques Concept Optimization

What We Do Core Competencies: ‘One-Stop Shopping’ : 

What We Do Core Competencies: ‘One-Stop Shopping’

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What We Do Core Competencies: ‘One-Stop Shopping’

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