logging in or signing up ugbp5 Alfanso Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2767 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: November 21, 2007 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: naveed12367 (6 month(s) ago) Strategic Groups Defined A set of firms emphasizing similar strategic dimensions and using similar strategies Internal competition between strategic Saving..... Post Reply Close Saving..... Edit Comment Close By: reetysharma (15 month(s) ago) i relly like this n this is beneficial for me Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Strategic Groups: Strategic GroupsStrategic Groups Defined: Strategic Groups Defined A set of firms emphasizing similar strategic dimensions and using similar strategies Internal competition between strategic group firms is greater than between firms outside that strategic group There is more heterogeneity in the performance of firms within strategic groupsStrategic Groups : Strategic Groups Strategic Dimensions Extent of technological leadership Product quality Pricing Policies Distribution channels Customer serviceStrategic Groups: Strategic Groups Strategic Dimensions (Continued) Size of firm Breadth of market Geographical distribution Level of vertical integration Profit/ NonprofitStrategic Groups: Strategic Groups Definition Role of Mobility Barriers Implications Major competitors The strengths of forces differ The closer the strategic groups, the greater the competitive rivalryStrategic Groups as an Analytical Tool: Strategic Groups as an Analytical Tool Help identify barriers to mobility that protect a group from attacks by other groups Helps a firm identify groups whose competitive position may be marginal or tenuous Help chart the future directions of firms’ strategies Help assess the implications of industry trends for the strategic group as a whole Slide7: Proprietary Group Merck Pfizer Eli Lilly Generic Group Marion Labs Carter Wallace ICN Pharmaceuticals R & D Spending Prices Changed Low High HighSlide8: A Strategic Group Map for the Automotive Industry (1980) Product Line Diversification Price/Quality Standards Low Medium High Special Prod. Mass Prod./Limited Mass Prod./Full Ford Chrysler GM VW Jaguar Rolls Royce BMW Saab Volvo Toyota Mercedes Italian Nissan HondaSlide9: A Strategic Group Map for the Automotive Industry (1990) Product Line Diversification Price/Quality Standards Low Medium High Special Prod. Mass Prod./Limited Mass Prod./Full Ford Chrysler GM VW Jaguar Rolls Royce BMW Saab Volvo Toyota Mercedes Italian Nissan Honda Infiniti Lexus Hyundai MazdaCompetitor Analysis: Competitor Analysis Competitor Intelligence The ethical gathering of needed information and data that provides insight into: A competitor’s direction (future objectives) A competitor’s capabilities and intentions (current strategy) A competitor’s beliefs about the industry (its assumptions) A competitor’s capabilitiesCompetitor Analysis Components: Competitor Analysis Components You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
ugbp5 Alfanso Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2767 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: November 21, 2007 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: naveed12367 (6 month(s) ago) Strategic Groups Defined A set of firms emphasizing similar strategic dimensions and using similar strategies Internal competition between strategic Saving..... Post Reply Close Saving..... Edit Comment Close By: reetysharma (15 month(s) ago) i relly like this n this is beneficial for me Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Strategic Groups: Strategic GroupsStrategic Groups Defined: Strategic Groups Defined A set of firms emphasizing similar strategic dimensions and using similar strategies Internal competition between strategic group firms is greater than between firms outside that strategic group There is more heterogeneity in the performance of firms within strategic groupsStrategic Groups : Strategic Groups Strategic Dimensions Extent of technological leadership Product quality Pricing Policies Distribution channels Customer serviceStrategic Groups: Strategic Groups Strategic Dimensions (Continued) Size of firm Breadth of market Geographical distribution Level of vertical integration Profit/ NonprofitStrategic Groups: Strategic Groups Definition Role of Mobility Barriers Implications Major competitors The strengths of forces differ The closer the strategic groups, the greater the competitive rivalryStrategic Groups as an Analytical Tool: Strategic Groups as an Analytical Tool Help identify barriers to mobility that protect a group from attacks by other groups Helps a firm identify groups whose competitive position may be marginal or tenuous Help chart the future directions of firms’ strategies Help assess the implications of industry trends for the strategic group as a whole Slide7: Proprietary Group Merck Pfizer Eli Lilly Generic Group Marion Labs Carter Wallace ICN Pharmaceuticals R & D Spending Prices Changed Low High HighSlide8: A Strategic Group Map for the Automotive Industry (1980) Product Line Diversification Price/Quality Standards Low Medium High Special Prod. Mass Prod./Limited Mass Prod./Full Ford Chrysler GM VW Jaguar Rolls Royce BMW Saab Volvo Toyota Mercedes Italian Nissan HondaSlide9: A Strategic Group Map for the Automotive Industry (1990) Product Line Diversification Price/Quality Standards Low Medium High Special Prod. Mass Prod./Limited Mass Prod./Full Ford Chrysler GM VW Jaguar Rolls Royce BMW Saab Volvo Toyota Mercedes Italian Nissan Honda Infiniti Lexus Hyundai MazdaCompetitor Analysis: Competitor Analysis Competitor Intelligence The ethical gathering of needed information and data that provides insight into: A competitor’s direction (future objectives) A competitor’s capabilities and intentions (current strategy) A competitor’s beliefs about the industry (its assumptions) A competitor’s capabilitiesCompetitor Analysis Components: Competitor Analysis Components