All About Google AMP

Category: Others/ Misc

Presentation Description

Google latest effort involves the AMP (Accelerated Mobile Pages) Project, which was announced at the end of 2015 and which they have been working on ever since.


Presentation Transcript



Slide 2:

At this point, everybody knows about Google’s emphasis on going mobile-friendly. SEO experts warned of the so-called “ mobilegeddon ” that would shake up the Internet at the beginning of the year. While it didn’t exactly cause search rankings to plummet and marketers to run for the hills, the updated algorithm did result in some major changes. The chief among those being that websites optimized for mobile use would be rewarded with higher mobile search engine rankings, whereas websites that were not optimized for mobile use experienced a ranking demotion on mobile search.

Slide 3:

However, while everybody was busy bracing themselves for mobilegeddon , Google had already begun working on more ways to improve mobile user experiences. Google latest effort involves the AMP (Accelerated Mobile Pages) Project, which was announced at the end of 2015 and which they have been working on ever since. The purpose of the AMP Project was and is to create a new standard for fast-loading websites on mobile devices. Considering how important mobile users continue to be, AMP is not something that you’ll want to ignore when it comes to optimizing your website for mobile use.

What is Google AMP Project? :

Google AMP Project aims to improve mobile user experience, focusing on speed and simplicity. Accelerated Mobile Pages or AMP Project are all about providing users with webpage content that will load quickly on mobile devices. In order to do this, AMP focuses on narrowing down the technology used to create webpages . What is Google AMP Project?

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By simplifying the coding of your site, it should run much quicker as a result. Because of this, AMP doesn’t permit the use of JavaScript. AMP also serves up webpages from its own servers. This means that it won’t have to connect to each publisher’s server, which takes longer. Keep in mind that while there seems to be quite a few limitations when you implement AMP, you have the option to have two versions of any content page – the original version and an AMP version. This way you can keep your functionalities while benefiting from using AMP.

How Do AMPed Websites Interact With Google?:

If you use Accelerated Mobile Pages, then your website will be displayed a certain way on Google. The biggest difference in the way that Google displays AMP pages and regular pages can be seen in their carousel and through their AMP label . How Do AMPed Websites Interact With Google?

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Quick Read Carousel An easy way to check out what an AMP feature will look like on a mobile device is by going to ampdemo on a smartphone . Perform a search on any subject matter and a carousel will be pulled up towards the top of the SERP (search engine results page) containing the top AMP articles .

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Once the carousel is up, you’ll be able to click on one of the articles, which will be embedded into the SERP for quick reading. To read other AMP articles in the carousel, all you have to do is swipe left or right for the next article to pull up. Because they are all embedded in the carousel, readers won’t have to navigate to the publisher’s page. Several major content publishers have already implemented AMP and have content that can be found in Google’s Quick Read Carousel, including The Guardian and The Washington Post.

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AMP Label Similar to the previous mobile-friendly tag, AMP websites will be designated with AMP logo, letting users know it’s optimized for mobile. One of the major benefits of implementing AMP is that Google will designate any AMP articles with an AMP label on its SERP. This means that when a user does a search, they’ll be able to see which articles are AMPed and which ones aren’t.

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This is an advantage because mobile users will be able to identify what content will load immediately on their mobile devices, which means that they will most likely give preference to content with the AMP label. Update: Google just recently dropped the mobile-friendly label from its search results page. AMP labels however, still remains, giving AMPed website a clear distinction in the search results.

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