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Communication Research Report: Keeping Polluted Water out of Puget Sound

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Keeping Polluted Water Out of Puget Sound Voter Perspectives on Run-off Management: 

Keeping Polluted Water Out of Puget Sound Voter Perspectives on Run-off Management 2011

8 focus groups ─ June 2011: 

8 focus groups ─ June 2011 Engaged Voters in: Seattle Seattle eastern suburbs Tacoma - Puyallup Bellingham/ rural area

Slide 3: 

“I don’t live in a watershed.”

Slide 4: 

Put the land back in the story

Pollution is episodic: 

Pollution is episodic You see run-off after a rain – roads are slippery. A farm has a spill or accident. Floods tear up land and sweep trash into the river. “ Storm water ” reinforces episodic thinking

Slide 7: 

Our Water is in Good Condition Except when it’s not

Conditions used to be worse: 

Conditions used to be worse

Slide 10: 

The problem with “the problem”. Lead with Solutions.

Slide 12: 

Using plants and trees to filter water, absorb pollutants, slow run-off and reduce erosion is a Great Idea!

“Permeable concrete? Cool.”: 

“Permeable concrete? Cool.”

“Green Infrastructure”: 

“Green Infrastructure” “(That’s) talking about the future, what society would be moving towards, the green infrastructure. I do not know what a green roof is. I really don’t know what a rain garden is. The paragraph definitely came out to me. It just kind of seemed like that’s what life will evolve towards.” Mary (R), Bellevue “I agree with Mary. It’s the wave of the future kind of.” Leslie (D), Kent

“How does it work?”: 

“How does it work?”

Slide 17: 

Quantify the benefits.

Business Leadership: 

Business Leadership

Role of government: 

Role of government Information Incentives Standards Infrastructure

Infrastructure investment: 

Infrastructure investment

Talk about Opportunity: 

Talk about Opportunity “We can improve our communities. We have the opportunity to use new technologies for infrastructure that will keep pollution out of local rivers and streams -- by filtering and slowing down the rain from our streets and parking lots and highways.”

Key Words to use: 

Key Words to use Run-off Natural Filters (Green) Infrastructure Prevention (“keeping pollution out”) Success

It’s everyone’s job: 

It’s everyone’s job

Slide 26: 

ActionMedia Michael Goldberg goldberg@actionmedia.org 612-805-4045